Thu.Nov 26, 2015

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How Blackbaud Built A Foundation For Customer Advocacy

Influitive

Those who work at not-for-profit organizations love being part of a community. That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. However, the program didn’t give Blackbaud’s passionate advocates many activities to do—or a lot of professional perks. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy.

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Inside Out: Why Fear Is The Key to Confident Content That Converts

Marketing Insider Group

Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]. The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group.

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The 3 Most Common Objections to Online Marketing for Professional Services

Hinge Marketing

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Firms are using their website, content marketing and social media (just to name a few) to boost visibility and improve their reputation online. Which, in turn, brings in new qualified leads without having to leave the office.

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Inside Out: Why Fear Is The Key to Confident Content That Converts

Marketing Insider Group

Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]. The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Inbound marketing for recruitment consultants. No more cold calling!

Blend Marketing

Another day, another flurry of calls from desperate recruiters hoping to do business with my company. At best it's an interruption, at worst it makes me scream in frustration because, it seems, there's no let up and no way to stop the calls. It's not just calls either; LinkedIn messages, countless emails and the odd letter, all combine to deliver the same messages.