Fri.Sep 26, 2014

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Don’t chase the buzz: why clickbait titles hurt your business.

Biznology

'We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. Clickbait titles are sensationalist at best, often ridiculous, and sometimes dangerously misleading. “Pop star (or politician) admits to being half-alien!” “Dead actress’s unclothed image appears on tortilla!” “Use this easy trick with your ear wax to lose weight!”.

Buzz 144
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How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear.

Analytics 138
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Social Media is Not Your Problem

Convince & Convert

'Tweetable Moments It doesn’t matter what department you’re in. You’re the company. unmarketing Tweet This. Turning Tables. “Unselling is not about not selling.” That’s a lot of negatives in one sentence. But Scott’s “unselling” concept is about looking at the lead-up to the sale rather than the sale itself, thereby creating clients for life.

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Which Website Metrics Really Matter? (Webinar)

EMagine B2B Blog

'As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Do you really understand your visitor? Do you know which pages are leading to conversions? Well, it’s time to stop getting lost in the fog of overwhelming metrics, and start understanding which metrics actually matter to your business and your marketing goals.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Interesting Infographics: Blueprint for The Perfect Blog Post

LEADership

'It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. (source: Hubspot ). So now that we have decided to blog, is there such a thing as the “perfect” blog post? Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.

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Account-Based Marketing: The Key to B2B Success

Vidyard

Typically when we think about lead gen, it’s about generating as much quantity as possible. However, no matter how well us marketers do, it seems like sales is never satisfied. This isn’t because they’re mean, difficult, or out to wreck your day, it’s because they’re looking to sell into specific accounts and types of companies while you’re handing them leads from a much broader group of individual contacts.

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Are You There, Journalists? It's Me, PR

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear Journalists, It''s me, PR. I wanted to write to you today as someone who has read countless articles on how I am supposed to grab the attention of journalists like you; compel you, intrigue you, pitch you, persuade you, befriend you, understand you. and a manner of other items.

PR 54
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The Three Secret Ingredients for a Killer Keynote

The Freeman Company

'Energize and Engage Your Audience With These Simple Steps'

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Stop Press! Ello Is Not Made Of Gumdrops And Kittens

readwrite

Hyperbolic headlines heralding a mass exodus from Facebook to Ello gave way to tears and rending of cloth on Thursday when it became clear the shiny new social network does not, in fact, fart unicorns and rainbows. Though celebrated as the scrappy band of gay rebels to Facebook’s Darth Vader, Ello is a business. And like everything else in a capitalist society, it requires money.

Press 40
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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4 Trends That Show How Content Sharing Varies Across Social Networks

Content Standard

According to a recent report by social marketing company ShareThis , activity surrounding content sharing varies across social networks and depends on the type of content. The report reveals sharing trends on three leading social networks: Facebook, Twitter, and Pinterest. The report, which analyzes eight content categories, shows apparent disparities among the social networks.

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Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Hubspot

'These days, I spend a lot of my time on blog optimization. I''m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. Because my role is focused on optimization and growth, I try to make sure we''re always testing something. After all, if we only do what we know works, we may see growth, but it will only ever be incremental growth.

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Weekly SEO Tip: Which Elements Impact Your Content’s SEO Value?

Content Standard

With marketers focused on developing distribution models to get more engaged eyes on their content, search engine optimization (SEO) will inevitably become a component of their jobs. Advanced search engine algorithms like Google’s Hummingbird have brought a whole new meaning to relevance when it comes to organic search. Now, an article’s implied meaning can be accurately represented in search engine results pages (SERPs) when a user looks for information on the web.

SEO 40
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What Twitter Can Teach us About Marketing Automation Users

Adobe Experience Cloud Blog

'Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Recently, RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.