Don’t chase the buzz: why clickbait titles hurt your business.
Biznology
SEPTEMBER 26, 2014
'We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. Clickbait titles are sensationalist at best, often ridiculous, and sometimes dangerously misleading. “Pop star (or politician) admits to being half-alien!” “Dead actress’s unclothed image appears on tortilla!” “Use this easy trick with your ear wax to lose weight!”.
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