The Point
JULY 16, 2015
Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It’s visually stunning, professional, colorful, even the title is intriguing (“How Marketing Performance Management is Changing the Role of the CMO”).
KoMarketing Associates
JULY 16, 2015
Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. La de da! Fast forward in time (no, I’m not going to tell you how old I am!) and here I am still writing, but on different subject matter entirely: manufacturing, digital marketing, technology, healthcare, etc.
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ANNUITAS
JULY 16, 2015
No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. I love technology, marketing automation, CRMs — I couldn’t do my job without them. However, sales teams, please use them wisely or their power will backfire on you. Yesterday I received a call from a California extension two minutes after I downloaded a piece of content from a California-based organization.
Writing on the Web
JULY 16, 2015
There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. But if you don’t have a lot of clients, or you’re starting a new business or product, how do you get quality client testimonials ? I get asked about this by some of my consulting clients. Nothing can backfire and destroy trust and credibility more quickly than phony testimonials.
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Marketing Insider Group
JULY 16, 2015
Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”. In that article I referenced one study after another that spoke to either the desire for marketers to deliver a true, seamless experience across all channels, or the need from consumers to be on the receiving end of said experience.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Crimson Marketing
JULY 16, 2015
Do you think this attracts customers or turns them away? #BADMarketing. The post #BADMarketing At A Mechanic Shop appeared first on.
Convince & Convert
JULY 16, 2015
Image via BigStockPhoto.com. At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. To shed some light on this grey area in blogger outreach, we went straight to the source: We surveyed 4,000 of the most influential bloggers on their marketing partnerships.
Adobe Experience Cloud Blog
JULY 16, 2015
Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see? And I totally get it.
Convince & Convert
JULY 16, 2015
Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. What’s unique about this video is the use of real-life footage. It’s not surprising that people steal from retailers, but it is interesting to see a luxury brand show real-life footage of shoplifting in their stores.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Industrial Marketing Today
JULY 16, 2015
I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. After all, traffic is the lifeblood of online […] The post SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy by Achinta Mitra appeared first on Industrial Mar
NuSpark Consulting
JULY 16, 2015
LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. We explain to clients that it is of this mindset to keep in mind as we train on our approach to social selling for lead generation. Linkedin is a social network for business; and to be engaging with contacts and prospects should not be ignored.
Hinge Marketing
JULY 16, 2015
So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Not you? Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off.
LeanData
JULY 16, 2015
So, it begins with a chair. Actually, that’s not quite accurate. It starts with a large brown box containing the pieces of a basic desk chair: Arms, back, seat, wheels and so on. The very first task for new hires at LeanData is an unusual one. You’re asked to build your own chair. Why? Glad you asked. The short answer is that helping set up your workspace is considered a rite of passage.
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Hubspot
JULY 16, 2015
What do Taylor Swift and Hillary Clinton have in common? They've both been on the cover of Vogue. They both made TIME 's "100 Most Influential People" list. Oh, and they're both taking pages from the same marketing playbook. Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions.
KEO Marketing
JULY 16, 2015
Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement. One of the most challenging and time-consuming aspects of social media marketing is identifying the best ways to connect with your particular target audience.
Hubspot
JULY 16, 2015
Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful. That was 10 years ago. Now, thousands of articles later, coming up with topics is easy. Not only do I publish articles on my two blogs , but I also publish hundreds of guest posts for dozens of publications. Wondering what happened along the way that made this process so much easier?
SnapApp
JULY 16, 2015
By Michelle Schofield – Director of Partner Alliances and Marketing, Certain. Data-driven marketers today are struggling with how to capture new qualified leads and, most importantly, how to convert those leads into meaningful pipeline revenue. As marketers, we’ve gone through our bag of tricks to generate new prospects that will result in buyers, using every vehicle available to us – including webinars, emails, ad campaigns, and social.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JULY 16, 2015
I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend. (SPOILER ALERT: It's insanely valuable.). And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events. Some VPs and CMOs I know evaluate each event individually and make a judgment call each time they are asked by someone on their team.
i-Scoop
JULY 16, 2015
For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt. The disconnect between what we believe as businesses to be valuable for customers […].
Hubspot
JULY 16, 2015
97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. With 71% of European marketers creating more content this year than in 2014, it's clear that content as a strategy to reach audiences remains powerful and continues to grow. However, with marketers increasing their publishing volume, it's likely that your target audience is starting to feel bombarded with content.
LeanData
JULY 16, 2015
So, it begins with a chair. Actually, that’s not quite accurate. It starts with a large brown box containing the pieces of a basic desk chair: Arms, back, seat, wheels and so on. The very first task for new hires at LeanData is an unusual one. You’re asked to build your own chair. Why? Glad you asked. The short answer is that helping set up your workspace is considered a rite of passage.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
JULY 16, 2015
Great content is well within the reach of companies across all industries, but there are big gaps in the success those brands see when distributing their content across various digital channels. And, as Econsultancy points out , even industries ripe for content success are hurting themselves by relying on quality alone to draw traffic organically. This can often by the consequence of a sub-par marketing plan, and the contributing factors can be varied: poor social media utilization, a weak empha
LeanData
JULY 16, 2015
So, it begins with a chair. Actually, that’s not quite accurate. It starts with a large brown box containing the pieces of a basic desk chair: Arms, back, seat, wheels and so on. The very first task for new hires at LeanData is an unusual one. You’re asked to build your own chair. Why? Glad you asked. The short answer is that helping set up your workspace is considered a rite of passage.
Content Standard
JULY 16, 2015
In today’s cluttered world of content, you can’t limit your brand story to text. You need to put it in motion through video content. Reading—click, lean forward, and read—is active, while watching—click, lean back, and watch—is passive. Less effort, it seems, translates to more receptivity among viewers. Stories told through video are now immensely popular.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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