Sat.Nov 28, 2015

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Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Can free toasters* and a loyalty card be far behind?

Analytics 139
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Marketing to Millennials: Why We Should Stop Using Age to Define an Audience

Content Standard

Marketers often employ targeting strategies that consider age and life phases, but that’s about to change. A new report suggests that the industry’s campaigns are about to turn “age-agnostic” where marketing to Millennials is concerned. Hotwire’s report “ Communications Trends 2016 ” highlights the primary driver behind this shift: a massive Millennial consumer audience.

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How to Create a 'To-Don't' List: A Productivity Trick for Focusing On What Really Matters [Infographic]

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. When I got my first job, I was given one piece of advice over and over again: Say yes. Say yes to every opportunity that comes your way, raise your hand for side projects, and generally go above and beyond. Going above in your role is a great way to learn and grow.

Product 44