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GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 10, 2013  The one core secret to social media marketing success I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. So I hope this explanation will help a lot of people struggling to figure things out! Do I need a Facebook page? Twitter account? and the world. | NUSPARK FEBRUARY 10, 2013  Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. That’s my goal with clients. It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. | YOUR SALES MANAGEMENT GURU FEBRUARY 10, 2013  Sales Management: Make Monday Sales Meetings Easy Making Monday Morning Sales Meetings Easy for Remote Teams . For this Making Monday’s better post I wanted to talk about what is often the most common and mundane part of the Monday routine and that is the sales team conference call. First let’s look at what is wrong with the Monday morning conference call. To start, everyone has to remember to dial in. | B2B MARKETING UNPLUGGED FEBRUARY 10, 2013  Three More Trade Show Goofs and a Ray of Hope Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows. Last week we looked at four cardinal sins: eating, popcorn, staring and reading. This dude did not get that memo. | | | | | | | |
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SYNECORE | SUNDAY, FEBRUARY 10, 2013  Getting Social: The DOs and DON'Ts of Social Media Marketing
With active users nearing 700 million on Facebook , exceeding 300 million on Google+ , and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction. The Facts: • Marketers who spent 6 hours a week or more using social media and engaging/sharing content on it saw 52% more leads than those who did not. Companies that use Twitter average double the amount of leads per month than those that do no t. So, what can businesses learn from the operation norms that everyone using SNSs is expected to adhere to? Do be friendly and open. MORE >> -
WEBBIQUITY | SUNDAY, FEBRUARY 10, 2013  Ensure Your Business Looks Good Online
Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. With so much commerce now taking place online, impressions are a given in cyberspace. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable. This is where ORM, or online reputation management , comes in. ORM is the practice of making people and businesses look their best online, where there are only virtual handshakes. MORE >> -
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 10, 2013  Who is Marketing’s Other BFF? [CHART]
by Andrew Stanbridge | Tweet this. All Modern Marketers understand the importance of Sales and Marketing alignment. The term “Marketing and Sales BFF (Best Friends Forever)” comes up a lot. It’s even a Markies award category. There is, however, another team Marketers need to be “BFF” with and that is IT. great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. MORE >> -
HUBSPOT | SUNDAY, FEBRUARY 10, 2013  Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
Kenneth Noland said, “For me context is the key -- from that comes the understanding of everything.”. If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. and also in the right location. Examples of poor context can include inaccurate personalization in emails, untargeted ads, or even something as simple as choosing an inconvenient time for a webinar. Not to worry, though! Here we go. Hold on. MORE >> -
DIANNA HUFF - B2B MARCOM | SUNDAY, FEBRUARY 10, 2013  How I Work (Hint: I’m No Longer Tied to a Desk)
I’m writing this while sitting at my kitchen table which faces the windows where I can see my backyard pine trees and the sun glinting off the new snow from the recent blizzard. can see the birds zoom in and out from the feeders — watching them makes me think of the jets lined up at airport waiting for their runway space to land. My Mac keyboard covered in pollen dust. I’ve been thinking quite a bit of late about how I work. As I mentioned in my last post, The Art of Distraction , I’m moving my office back to my home. For the better. Ooooohhhh, what luxury. Or driving. MORE >>
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