Wed.Sep 10, 2014

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Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

'We all understand by now the importance of data to the corporate marketing organization. What has not been as clear is the best way for CMOs to manage and leverage this data. While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

'I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8.

Press 202
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Recap of Content Marketing World Day 1 – How To Apply The Learnings

ANNUITAS

'While Content Marketing World started Monday with some workshops in the afternoon, the real festivities started yesterday morning with an introduction from Joe Pulizzi founder of Content Marketing Institute and keynotes from Andrew Davis , author of Brandscaping and Julie Fleischer , Director, Data+Content+Media of Kraft Foods. Through the day, starting with the keynotes and into the breakout sessions, there were some key themes that began to emerge from each session: - Content markete

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Millennial “hipsters” and boomer “hippies” – both socially engaged

Biznology

'It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture activism for human rights, self-expressive cravings, and other social conscious initiatives–especially during their anti-Vietnam rebellious protests in the late 1960’s and early 1970’s. Now there is an equally vocal generation that is extremely “Pro-Social” and shares many of the same values as the 83 million Millennials or “8095ers” (born

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Great Blog Content: What Makes You Mad?

Writing on the Web

'If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! In a previous post about Creating Shareable Content , I suggested that one way not to be boring is to go on a rant.

Content 130

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Hiring a PR Firm? Read This First

Adobe Experience Cloud Blog

'Author: Liz Smyth You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy. If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets.

PR 105
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Marketing is the NFL Quarterback of Business

Convince & Convert

'Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach.

Business 133
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Why Lead Nurturing Matters in Sales

SugarCRM

'The post Why Lead Nurturing Matters in Sales appeared first on Salesfusion.

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The Elements of a Compelling Sales Story

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand.

CMO 58
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Marketing Event from Hell

SugarCRM

'The post The Marketing Event from Hell appeared first on Salesfusion.

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Common Headline Writing Myths We Should All Stop Believing

Hubspot

'Is that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”? I could have tried something with a lot more sizzle and punch, right? Like these … OMG! I Just Discovered Why I’m Losing Traffic! Wait Until You See Them! I Won’t Be Able To Sleep For Weeks! The Freaky Reasons Why I’m Losing Traffic!

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New Report Offers Insight Into Future of Video Marketing

Vidyard

If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! Demand Metric, an independent marketing research and advisory firm, has just published the industry’s first comprehensive report on the video marketing landscape. From the potential benefits of Video Marketing Platforms to a vendor analysis and selection criteria considerations, this latest report in the Demand Metric serie

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6 Company Blogs We Actually Enjoy Reading

Hubspot

'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. Who can I tell?!" I sometimes find myself sending certain posts to a whole list of my marketing friends. That''s when I know I''ve hit gold. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Managing Millennials Is Really Like: An Interview With HubSpot's CMO [Video]

Hubspot

'There are a ton of stereotypes out there about Millennials in the workplace. "They''re eager and entitled." "They''re over-connected multi-taskers that can text faster than they can speak." "They''re tough to manage, especially if you''re from a different generation.". But actually managing this generation is a whole different story -- and if you''re looking to grow your business, you''re probably going to have to hire (and manage) a Millennial sometime soon.

CMO 53