Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
Crimson Marketing
SEPTEMBER 10, 2014
'We all understand by now the importance of data to the corporate marketing organization. What has not been as clear is the best way for CMOs to manage and leverage this data. While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time.
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