Webbiquity

OCTOBER 4, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up.

Marketing Websites 201

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 201

Crimson Marketing

OCTOBER 4, 2013

'There’s pretty much no reason ever for an actor to put on “brown face” If you need to cast an actor of a specific ethnic background, then hire actors of that decent. Unfortunately, this happened: In case you can’t tell, that’s Ashton Kutcher… #BADMarketing . Image: Courtesy of studentbeans.com.

Marketing 145

Marketing 145

Biznology

OCTOBER 4, 2013

'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Sales knows what it needs to make the sale and marketing can provide the materials necessary to “enable” that outcome.

Optimization 135

Optimization Work Management Marketing Management Copywriting 135

Crimson Marketing

OCTOBER 4, 2013

'In case you can’t tell, that’s Ashton Kutcher in “brown face”… #BADMarketing . Image: Courtesy of studentbeans.com. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 116

Marketing 116

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Webbiquity

OCTOBER 4, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

LeadSquared

OCTOBER 4, 2013

“We’re making it faster and easier to restructure your campaigns and build out new ones with the ability to copy and paste in the AdWords interface.” With new tools and features rolling out almost everyday, Google is making sure that its users get the best possible experience. Recent upgrades have made Adwords more interesting and efficient to help marketers grow their business online.

Adwords 52

Adwords Google Keywords Ads 52

Hubspot

OCTOBER 4, 2013

'This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”.

Inbound Marketing 59

Inbound Marketing Google Long Tail Marketing eCommerce 59

SnapApp

OCTOBER 4, 2013

We love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ————————————————————————————————————.

Campaigns 48

Campaigns Media Opt-out Opt-in 48

Hubspot

OCTOBER 4, 2013

'Fast Company started a brilliant series recently called " Creation Stories ," a series to help educate people about the creative process. I stumbled upon a video they created with Ricky Gervais for the series -- and being a content creator as well as a Gervais fan, I figured I''d give it a whirl. After watching it, I recommend you do, too, especially if you''re interested in learning about how to become a better content creator.

Content 59

Content Storytelling Opinions Creativity 59

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hinge Marketing

OCTOBER 4, 2013

'More and more firms are coming to understand the power of content marketing. The logic is simple: leverage your website as a magnet for prospects by offering valuable educational materials, nurture leads over time, and position your firm as the thought leader. Sounds pretty easy, doesn’t it? As it turns out, producing content doesn’t necessarily result in new leads and business.

Webinar Metrics 69

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 69

Convince & Convert

OCTOBER 4, 2013

'Shel Israel, author @shelisrael. Shel Israel , co-author of the new book Age of Context: Mobile, Sensors, Data and the Future of Privacy , joins the Social Pros Podcast this week to discuss his alternative routes to publishing, how software is becoming more important than hardware, and the potential packed within our many technology outlets whose progress is hurdling forward every day.

Paid Search Agency 127

Paid Search Agency Social Media Mobile Advertising Skype 127

Adobe Experience Cloud Blog

OCTOBER 4, 2013

'Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. As we’ve come to expect from their reports, this one is brimming with clearly presented data and sharp insights into the state of content marketing today.

Content Marketing 105

Content Marketing Webinar Metrics Planning B2B Thought Leadership 105

Hubspot

OCTOBER 4, 2013

'On December 3, the 2nd annual Giving Tuesday , a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Last year, more than $10 million was raised on Giving Tuesday, which marked a 53% increase in giving from the same day in 2011. Over 2,700 partners drove conversation of the charitable day, which trended on Twitter (with the hashtag #GivingTuesday ) nationally and led to engagement from Bill Gates, Chase, and even The White Ho

Sample 57

Sample Social Media Landing Pages Advertising Agencies 57

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

LEADership

OCTOBER 4, 2013

'Here is recent research from Salesforce that reveals the key purposes of content marketing and how exactly they drive businesses to succeed. Content Marketing: The Top Reasons Why. According to LinkedIn’s research, lead generation drives B2B leaders to implement content marketing; on the other hand, customer loyalty was listed as a minor goal. The following are seven specific goals and the percentages of B2B leaders who want to accomplish these goals: Generating leads (71%).

B2B Thought Leadership 65

B2B Thought Leadership Content Marketing Bandwidth Thought Leadership 65