Fri.Nov 08, 2013

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'Also known as Bananas… #BADMarketing. Image: Courtesy of Unbounce . The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 128
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Do You Know When to Create and When to Curate?

Convince & Convert

'Paul Haskell, Omaha Steaks @phaskell. Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Curation 138
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Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

'A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. I thought this was a great description. It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio.

Twitter 106
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Marketing with What Makes You Happy: Content with Johnny Cupcakes

Adobe Experience Cloud Blog

'Author: Rick Siegfried Do more of what makes you happy. This is the mantra of entrepreneurial genius, Johnny Earle (more commonly known as Johnny Cupcakes), and it’s what drives his unique brand of t-shirts. To give you some context, Johnny owns and operates a food themed clothing line known as Johnny Cupcakes. Now you’re probably thinking that a food themed clothing brand is a tad odd, but that’s the humble secret to Johnny’s success.

Planning 105
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Designing User-Focused Content: Advice from Garry Tan

Vidyard

Fresh from his speaking engagement at the University of Waterloo in September, Vidyard was delighted to host Y Combinator’s very own Garry Tan for an afternoon. Prior to his work at Y Combinator as a partner, Garry cofounded Posterous (Acquired by Twitter) and the engineering team behind Palantir Technology ‘s quant finance analysis platform.

Design 54

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

'Posted in Innovation. In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do.

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Gainsight Gives Customer Success Managers a Database of Their Own

Customer Experience Matrix

'I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.

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Creating Mini, Midi and Maxi Content To Spread Your Message

Biznology

'Photo credit: Wikipedia. Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post?

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Hinge’s Fab Five: October 2013

Hinge Marketing

'Top Professional Services Marketing Content from October 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! 15 Tips for Content Creators in “Boring” Industries. by Andrew Dymski, HubSpot. Content for B2B marketers may seem repetitive and boring, but your target market doesn’t think so.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission