Mon.Jan 28, 2013

Trending Sources

Why Human Competition is the Least You Have to Fear

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career. We also know that competition is on steroids in the online age, but most of us think only about human competition. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012


With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.? SEO Tools and Reviews. by Coconut Headphones.

Five Customer Empowerment Tips: the Days of Intuition are Over


We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. Just ask any retailer of consumer electronics, for instance. People still ask for advice but they know better what they want than ever before. So, what is it about?

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

8 Ways to Instantly Improve the Quality of Your Marketing Content


Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. While it'd be nice to say, "tough noogies, find the time," that's neither realistic nor helpful. Quick Ways to Dramatically Improve Your Content Quality. 1) Fact Check.

Achieving Omnichannel Customer Loyalty: Tips and Infographic


Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. It’s as a I wrote in my previous post about customer empowerment. Omnichannel marketing and omnichannel retail, as they are called now and then, are hot. In reality, it starts earlier.

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.

3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

B2B Lead Generation Blog

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1% industry growth projected by the Center for Exhibition Research. Risk involved.

B2B Marketing Trends for 2016

Make the Most of Content Marketing Campaigns


Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. This signals disconnection between content marketing ideals and content marketing reality. Prioritize delivery methods.

The Connected Consumer: Who Are We Talking About?


The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer if you want to serve him well. So, here is what you should know about that connected consumer. Yes, most certainly.

5 Steps to Better Referral Selling

Jill Konrath's Fresh Sales Strategies Blog

Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling. While doing a certain amount of research on prospective clients teaches you more about their needs, it does not provide much of an actual sales advantage. So, how can people in sales best tap into the power of referral selling?

INFOGRAPHIC: Businesses Still Fail at Social Marketing

Client Bridge

While 91% of online adults use some form of social media, only 22% of businesses have a social media manager dedicated to maintaining their brand online. From uberVU, here's an infographic that shows how businesses are still failing to grasp the importance of social media marketing. View Original Article

The B2B Demand Gen Marketing Playbook

Announcing the New HubSpot Blog Apps for Your iPad or Kindle


Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? there's an app for that! Actually, there are two. Today, we're launching our Newsstand app for the iPad , as well as our Kindle app , aimed to make the experience you have with our blog content on your tablet or e-reader much more enjoyable. optimized just for your tablet or e-reader. Who's pumped?

Get the Jump On New Sales Opportunities

Jill Konrath's Fresh Sales Strategies Blog

I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network." Curious, I opened it. At the top I read, "Jill, 653 people you know changed jobs in 2012. Click to view their new titles." And there, smiling out at me, where a whole slew of familiar faces. When I clicked on a photo, it took me right to that person's profile. Here's the deal. People in new positions create sales opportunities. It's a major trigger event *. Think about it. New decision makers within your customer base suddenly make you vulnerable to competition.

Building Content Marketing to Support the Buying Process

Marketing Action

A huge majority of prospective buyers (70–80%) make most of their critical decisions before they ever talk to your sales team. The way to reach them and influence those decisions without actual contact is through content marketing. Demand Metric is offering a free webinar, “ Building Content to Support the Buying Process ,” Tuesday, January 30 th at 1 pm Eastern. Stage 01: Identify objectives.

How Virtual Should Your Sales Team Be?

Sales Intelligence View

In a world in which a sales team can be entirely virtual, a hybrid mode of the virtual sales team is popping up everywhere. On any given day, reps could be working from home, on the road and in the office. Sales teams aren’t restricted to their offices and their office phones anymore; they can do their jobs anywhere with a tablet and a phone signal. So what should the balance be?

B2B Marketing Trends for 2016

Rapid Notify Sees 20% Leap in Closing Rates

Marketing Action

We love success stories, especially when it’s our customers experiencing the success. Rapid Notify is an easy-to-use, web-based emergency notification system that enables real-time, two-way communication via telephone, email and SMS text messaging. The next step was using a third-party email service provider, a solution Rapid Notify quickly outgrew.

A 3 Step Content Writing Strategy From Donald Trump


How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. was born on June 14, 1946. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. He went on to attend the prestigious Wharton School of the University of Pennsylvania. [.]. Content Marketing

Get Social In Remodeling Your Pitch to Consumers


It seems you can use social media for just about anything these days, especially when it means reaching out to consumers looking to spend money on remodeling their homes. With that in mind, while the weather may be cold and frightful for a sizable portion of the nation, spring is actually not too far around the corner. As many people are apt to do, spring is a good time to work around the house, getting it in shape for those outdoor summer parties and more. – Get Social In Remodeling Your Pitch to Consumers by Dave Thomas. News & Notes

Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Savvy B2B Marketing

We are please to have a guest post today from Diane Vukovic. She is a long-time blogger who tackles online marketing from a humanistic, not algorithmic, approach. When she’s not writing for or , she’s making delicious vegetarian food. There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others. While these two metrics are important, don’t make the mistake of just looking at them by themselves.

A Content Formula for Complex B2B Organizations

Top Marketing Events and Conferences to Attend in 2013


Digital marketing industry changes so fast that it’s of crucial importance for every professional marketer to keep abreast of the major marketing industry news and events. Visiting different trade shows, summits, forums and marketing conferences is a great opportunity to become immersed in sharing your knowledge with the brightest and the best people in the [.]. Events

Are We Clear About Client Service?


Several years ago, the company I worked for decided to add this statement to its core values: "Our top operating commitment is to set the industry standard for service." This begged the question: What then is the current standard? We hired a consultant to find the answer by surveying a set of existing and prospective clients within our core markets. The responses we got were a bit perplexing.

Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Savvy B2B Marketing

We are please to have a guest post today from Diane Vukovic. She is a long-time blogger who tackles online marketing from a humanistic, not algorithmic, approach. When she’s not writing for or , she’s making delicious vegetarian food. Problems with Open Rate and CTR. Your subject lines are compelling. Have clear calls to action.

Not-So-Mechanical Turk, Part Two: Why Process is Both Invaluable and Inexpensive


In our last blog post, we talked about computer-human teamwork, in chess or in other applications. Garry Kasparov playing chess against X3D Fritz. Image courtesy of Wikipedia via a Creative Commons Attribution-Share Alike license.). Here’s the four-sentence summary: Computers are great at brute-force computations. Humans are great at thinking of creative solutions. Strong computers are expensive.

B2B Marketing Trends for 2016