Fri.Apr 10, 2015

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Why marketers should question what their job really is

Biznology

'I’ve written in the past about a pet peeve of mine–auto insurance commercials that claim something like, “people who switched to us saved an average of $236.” It’s not any one company–they all say this. You might wonder how it can be that all of the insurance companies can be cheaper than each other. Or you might think that they are lying.

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#BADMarketing from KAYAK [Video]

Crimson Marketing

'If we don’t use Kayak to book our vacations, we’ll miss out on all the best travel deals unless we dilate our pupils. Right… #BADMarketing. . Video: Courtesy of AdFreak/Adweek. The post #BADMarketing from KAYAK [Video] appeared first on.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

'These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business?

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Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Adobe Experience Cloud Blog

'Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. Here are seven critical things that marketing automation software can do for your marketing: 1.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Interesting Infographics: Biggest Drivers of Increased Data Marketing

LEADership

'Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction. It has become the expectation on both the consumer and enterprise side of the equation. In this infographic created using data from GlobalDMA and the Winterberry Group, thousands of marketing professionals were surveyed to get their take on data-based marketing. 77% of them

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Why You Need to Stop Speaking "Techlish"

Hubspot

'"We’re getting to common version, which is a superset of the functionality being built in Rainbow 5, which uses version 2 of the Asian code,” said our new client in a kick off meeting. Yes, people really speak this way. Especially, when they work in complicated or regulated industries. While it’s one thing to banter about codes and supersets, or BI , ERPs and CRMs , when you’re behind the scenes developing amazing new tools for people to use, the conversation loses its flare when industry jargo

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Use Video at Your Event to Engage Customers Even After It’s Over

Vidyard

Did you just participate in an industry conference? Host an event? These events are one of the best ways to engage with prospects and customers, learn and share industry knowledge, and collect a plethora of leads that could fill your pipeline for the next few months. (The lead still counts if you picked up a business card off the bathroom floor, right?

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5 Easy Ways to Customize Your SnapApp in 20 Minutes or Less

SnapApp

Throughout the course of their day, your audience is bombarded from all sides by things vying for their attention. From their Facebook feed (ahem, don’t try to deny it) and texts from mom to a pressing deadline and slack/gchat from the team, it can get pretty hectic. It comes as no surprise, then, that web design these days is all about beauty in simplicity.

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5 Key Insights to Developing Successful Target Audiences

Content Standard

These days, everywhere you turn, you’re inundated with tips and tricks to enhance your content marketing strategy. From SEO to amplification, it seems everyone has become an expert at creating content and is shouting it from the rooftops. What’s most interesting to me, however, is that so many of these so-called experts forget to include the most important element of creating a successful content marketing strategy: audience personas.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Impressions from Mobile World Congress

The Freeman Company

'Kinga Pfeifer''s visual stroll of MWC'

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How to Add a Secondary Axis to an Excel Chart

Hubspot

'Have you ever wanted to create a single chart for two different (yet related) pieces of data? Maybe you wanted to see the raw number of leads you''re generating from each channel and what the conversion rate of the channel is. Having those two sets of data on one graph is extremely helpful to picking out patterns and identifying full-funnel trends.

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5 Essential Features of an Architecture Firm’s Website

Hinge Marketing

'As an architecture firm, your website is often a prospective client’s first introduction to your body of work. It is vital that the first meeting be a harmonious one. The goal of an architect’s website isn’t to dazzle with whizbang and doodads, but to sit back and allow the beauty of the architecture to stand out. Your website needs to accurately reflect your firm’s values and mission, as well as the style and type of projects you’re known for.

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Instagram Marketing Thrives Amid Soaring Platform Growth

Content Standard

Instagram’s rapid growth throughout 2014 has resulted in it garnering a larger active user base than Twitter, putting it on pace to hit 100 million US users by 2018. Over the next three years, the social platform is expected to maintain growth momentum triggered by last year’s 60 percent increase in users. This progress arrives as Twitter growth is starting to taper, with growth in 2015 projected in the single digits, according to eMarketer.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]

Hubspot

'In a world where the phrase "pics or it didn''t happen" is a widespread mantra , people of all ages are sharing a wide range of information about themselves on social media. Of course, s ocial media websites were designed to encourage sharing. Many of us spend a large chunk of our days sharing lots of professional information on social, whether we''re managing our company''s Facebook account or tweeting pictures of the event we''re attending.

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What Does Your Email Writing Style Say About You? [New Data]

Hubspot

'Every day, humans make snap judgments. In one Princeton study , participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias , researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos -- and the results revealed that passive, virtual impressions tended to be more negative.