Thu.Feb 07, 2013

Trending Sources

Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost. anyone?) Your Turn.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Mark Schaefer discussed culture and  the future of search. In this interview, I am honored to present the view of Alan See. Photo Source.

CMO 93

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using your email automation tool to nurture potential prospects, ultimately the goal of any marketer is to generate more sales qualified leads. In order to continue populating your marketing database, you must first start capturing intelligence on potential prospects to fill the top of your funnel. Most organizations do this by purchasing (or renting) a list. At least, not at first glance.

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. Preparation is critical. Here

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

More Trending

Marketing surveys are wrong


Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science. mean that people gave the wrong answer. Here’s why.

11 Steps to Make Sure Your Next Webinar Is a Total Flop


So, you’ve decided to host a webinar. Great idea! Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? That's a whole different ball game. If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for. Sound stressful? Even 7 a.m.

The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?

Modern B2B Marketing

by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition. think that sucks, but there is an enormous budget deficit (imagine that) that the USPS needs to close.

Mail 36

How to Capture More (and Better) Lead Intel With Progressive Profiling


Raise your hand if you hate filling out forms! So if I had to guess, I'd bet that a lot your hands are raised right about now. Heck, so is mine! But any savvy inbound marketer knows that forms are the way of the online conversion world. After all, how would we generate and reconvert leads as effectively without them? It's about creating lovable marketing after all, right? I'm so glad you asked!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Case For Digital Integrated Marketing

Marketing Action

Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. All are critical tactics in the marketer’s tool chest, helping you find and engage with prospects, drive revenue, and extend your brand. There are also headaches. In real time?

Case 29

Your business should be blogging (actively!)

Confluent Forms

A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. But in our opinion one thing has been a constant: good content engages your fans and visitors. Blogging can and should be a large part of that strategy. Need help setting up a blog and website and keeping your branding consistent? Give us a call !

Social Media Trends for 2013

Client Bridge

On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts. In 2013, we will see more content marketing tools. Search and content will be increasingly integrated and intertwined. View Original Article

Soup Or Bowl. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Related Stories Analysis paralysis. A {growtoon}. Dress for Success. A {growtoon}. Happy New Year, Twitter-style. A {growtoon}.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Why Case Studies Work in B2B Sales

Sales Intelligence View

As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services. Why Use a Case Study?

Fathom Gives Back


It was a gorgeous summer day in 2005, and I was excited to walk from my apartment in Washington’s Van Ness neighborhood down to the Cleveland Park library to hear a relatively obscure author discuss his new book. Little did … Continue reading → The post Fathom Gives Back appeared first on Fathom. Company News A Whole New Mind charity charity match Daniel Pink Drive

Yuri Lowenthal Interviewed by Helen Nesterenko on How to Create a Video that Resonates


Do you get to meet professional voice actors every day? No… Unless you live in Hollywood. Catching Yuri Lowenthal, a voice actor and Co-founder at Monkey Kingdom Productions, for a quick interview was a real luck. We are talking about creating a video that resonates and how to dominate in online entertainment. So, yes, enjoy! [.]. Video

Word-of-mouth: focus on the steak, not the sizzle


Is social media, and the data it produces, overvalued? As companies continue to struggle the ROI from their social initiatives, some are starting to suggest that social’s impact might have been overestimated. But social media proponents say not so fast: social media is the digital channel for word-of-mouth, and although word-of-mouth has historically been hard to quantify, its importance is rarely questioned. Which raises an interesting question: instead of talking about social media, should we be talking about word-of-mouth? Media, or product? News & Notes

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them:  Barbara Kantorski, Office Administrator at Tecogen , Greater Boston Area. Working with eMagine has been a complete pleasure!


One-to-One Marketing – My 5-Part Series

Direct Response Coach

Starting today, I have a 5-part guest blog series running in Business Consulting Buzz – an informational blog for consultants and consulting firms. You can check it out here – [link] If you join their list, you’ll be notified when the next installments are published over the next several weeks. In today’s edition, I talk [.]. General

Creativity in Content Marketing: How to Unlock the Necessary Spark for Success


What makes content marketing effective? Is it the technology? Is it the "virality" of social sharing? Is it the focus on delivering value? Is it the appeal to human nature and emotions? To be blunt, it's all of the above -- under the umbrella of creativity. Essentially, it's the clash of the analytical mind with the creative mind. Balance the Effort / Inspiration Equation.