Thu.Feb 07, 2013

Trending Sources

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

It's All About Revenue

by Amanda Batista | Tweet this. Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Input your page link and the tool automatically lists any broken links.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. Mark Schaefer discussed culture and  the future of search. In this interview, I am honored to present the view of Alan See. Photo Source.

CMO 89

Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost. anyone?) Your Turn.

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using your email automation tool to nurture potential prospects, ultimately the goal of any marketer is to generate more sales qualified leads. In order to continue populating your marketing database, you must first start capturing intelligence on potential prospects to fill the top of your funnel. Most organizations do this by purchasing (or renting) a list. At least, not at first glance.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Marketing surveys are wrong

Biznology

Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science. mean that people gave the wrong answer. Here’s why.

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. Preparation is critical. Here

Google Redefines Mobile with Adwords Enhanced Campaigns

Synecore

In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. For SMBs, Enhanced Campaigns is a net plus; for bigger companies, I don’t know so much. LOCATION, LOCATION, LOCATION.

The Ultimate Challenger Sale

Buyer Insights

In 2012 sellers were advised to challenge their customers. Now it is time to take the challenger salesperson to the next level – to help the buyer to overcome the growing internal challenges faced in making the decision and getting it sanctioned. One of the leading sales books of 2012 was ‘The Challenger Sale‘ It’s [.].

Sales 46

The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?

Modern B2B Marketing

by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition. think that sucks, but there is an enormous budget deficit (imagine that) that the USPS needs to close.

Mail 40

11 Steps to Make Sure Your Next Webinar Is a Total Flop

Hubspot

So, you’ve decided to host a webinar. Great idea! Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? That's a whole different ball game. If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for. Sound stressful? Even 7 a.m.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Case For Digital Integrated Marketing

Marketing Action

Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. All are critical tactics in the marketer’s tool chest, helping you find and engage with prospects, drive revenue, and extend your brand. There are also headaches. In real time?

Case 28

How to Capture More (and Better) Lead Intel With Progressive Profiling

Hubspot

Raise your hand if you hate filling out forms! So if I had to guess, I'd bet that a lot your hands are raised right about now. Heck, so is mine! But any savvy inbound marketer knows that forms are the way of the online conversion world. After all, how would we generate and reconvert leads as effectively without them? It's about creating lovable marketing after all, right? I'm so glad you asked!

Social Media Trends for 2013

Client Bridge

On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts. In 2013, we will see more content marketing tools. Search and content will be increasingly integrated and intertwined. View Original Article

Why Case Studies Work in B2B Sales

Sales Intelligence View

As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services. Why Use a Case Study?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Your business should be blogging (actively!)

Confluent Forms

A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. But in our opinion one thing has been a constant: good content engages your fans and visitors. Blogging can and should be a large part of that strategy. Need help setting up a blog and website and keeping your branding consistent? Give us a call !

CTV News Ottawa - OnPath is Hiring!

OnPath

CTV Ottawa Published Wednesday, Feb. 6, 2013 4:31PM EST With a report from CTV’s John Hua. Ottawa companies shine bright light on gloomy job market. There's tons of talent in Ottawa. So it's just a matter of find the people, meet them, get to know them, and figure out the roles here,” says Doug Tetzner, Shopify Head of Talent Acquisition. Apply for OnPath Jobs here.

Soup Or Bowl. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Related Stories Analysis paralysis. A {growtoon}. Dress for Success. A {growtoon}. Happy New Year, Twitter-style. A {growtoon}.

Media 17

Yuri Lowenthal Interviewed by Helen Nesterenko on How to Create a Video that Resonates

Writtent

Do you get to meet professional voice actors every day? No… Unless you live in Hollywood. Catching Yuri Lowenthal, a voice actor and Co-founder at Monkey Kingdom Productions, for a quick interview was a real luck. We are talking about creating a video that resonates and how to dominate in online entertainment. So, yes, enjoy! [.]. Video

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Fathom Gives Back

Fathom

It was a gorgeous summer day in 2005, and I was excited to walk from my apartment in Washington’s Van Ness neighborhood down to the Cleveland Park library to hear a relatively obscure author discuss his new book. Little did … Continue reading → The post Fathom Gives Back appeared first on Fathom. Company News A Whole New Mind charity charity match Daniel Pink Drive

Word-of-mouth: focus on the steak, not the sizzle

Sazbean

Is social media, and the data it produces, overvalued? As companies continue to struggle the ROI from their social initiatives, some are starting to suggest that social’s impact might have been overestimated. But social media proponents say not so fast: social media is the digital channel for word-of-mouth, and although word-of-mouth has historically been hard to quantify, its importance is rarely questioned. Which raises an interesting question: instead of talking about social media, should we be talking about word-of-mouth? Media, or product? News & Notes

How to Cheat at Rock, Paper, Scissors

OnPath

Article by Cale Helmer (Site Trainer, OnPath). Connect with him on LinkedIn or Twitter @bluecontra1. Part 1-Playing Rock, Paper, Scissors. We all know the game. We’ve all played it before. We use it to see who takes out the trash, who pays the bill at the end of the night or to simply waste some time. Rock, Paper, Scissors. How I love thee. Let me count the ways. Rock, Paper, Scissors….best

What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them:  Barbara Kantorski, Office Administrator at Tecogen , Greater Boston Area. Working with eMagine has been a complete pleasure!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

One-to-One Marketing – My 5-Part Series

Direct Response Coach

Starting today, I have a 5-part guest blog series running in Business Consulting Buzz – an informational blog for consultants and consulting firms. You can check it out here – [link] If you join their list, you’ll be notified when the next installments are published over the next several weeks. In today’s edition, I talk [.]. General

Creativity in Content Marketing: How to Unlock the Necessary Spark for Success

SnapApp

What makes content marketing effective? Is it the technology? Is it the "virality" of social sharing? Is it the focus on delivering value? Is it the appeal to human nature and emotions? To be blunt, it's all of the above -- under the umbrella of creativity. Essentially, it's the clash of the analytical mind with the creative mind. Balance the Effort / Inspiration Equation.