Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. So let’s see where social media listening falls short. mean that people gave the wrong answer. Here’s why. MORE >>

Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using your email automation tool to nurture potential prospects, ultimately the goal of any marketer is to generate more sales qualified leads. In order to continue populating your marketing database, you must first start capturing intelligence on potential prospects to fill the top of your funnel. Most organizations do this by purchasing (or renting) a list. At least, not at first glance. MORE >>

So, you’ve decided to host a webinar. Great idea! Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? That's a whole different ball game. If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for. not to mention a host of things that could go wrong along the way. Sound stressful? So here you go, all of the things you absolutely should not do when preparing for and hosting a webinar. Yeah, we didn't think so. Even 7 a.m. MORE >>

How many of us have ever thought to ourselves “I wish I had thought of that Facebook thing, I would never have to work  another day in my life.” . If you had the idea fifteen, or even ten years ago, you would be all over the news and making billions. Unfortunately for all of us not named Mark Zuckerberg, this is not the case. However, what we can do is take a look back at how the site has grown from an untried dotcom startup to the multi-billion dollar giant with over one billion users. And in what more of an appropriate format than a timeline? Innovation Plus Opinion MORE >>

Raise your hand if you hate filling out forms! So if I had to guess, I'd bet that a lot your hands are raised right about now. Heck, so is mine! But any savvy inbound marketer knows that forms are the way of the online conversion world. After all, how would we generate and reconvert leads as effectively without them? But as you can understand from all the hand raising, from a website visitor's perspective, forms are a rather annoying part of redeeming offers on the web. Surely, there's a way we can make the form completion requirement a little bit easier on them. What Is Progressive Profiling? MORE >>