Fri.Mar 23, 2012

Trending Sources

7 Things Brands Need to Know About the Facebook Timeline

It's All About Revenue

by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. Have you started working on yours? We’ve done some work preparing the Eloqua page , and are excited about what we put together. So here are my seven pieces of advice when transitioning your Facebook brand page to the new Timeline. 1. No, you’re not crazy. Get feedback.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. We hope the ones we've gathered here get your sparkplugs firing on all cylinders. Enjoy! Silos: Good for farming. Bad for demand gen.

Do You Believe in Industrial Websites?

Industrial Marketing Today

Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies. Here are a few actual sound bites: We are still using our first website that was created by our president’s 23-year old son-in-law. We put up a website because all our competitors have one.

The Guide to Facebook Timeline for Businesses [Infographic]

Modern B2B Marketing

by Jason Miller It’s been called the most important development for business in social media this year and it’s just a week away from rolling out universally. In this infographic we explore the anatomy of a timeline page for business while detailing the important new features B2B marketing professionals need to know about. What new features do you think will be the most useful?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How Does a Business Generate Traffic from Social Media?

WindMill Networking

Websites live and die by the amount of traffic that they get. Until recently SEO seemed the only way a business could get traffic and the SEO company that could get a front page listing for a highly competitive term could write their own paycheck. Until now. Sound interesting? So how does a business generate traffic from social media and use it to their advantage? What does listening mean?

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Great B2B Marketing

Timing is an extremely important element in B2B marketing and sales.  The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?).  Most prospects are somewhere in between these extremes.  The trick is to sell the ones who are ready to be sold, nurture those who are in-between, and keep in touch with those who have no interest now but may in the future. Pull marketing allows prospects to be in control over the timing of the sale.  They are anyway, so why fight this?  Publish relevant content. 

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Create Content Like A Publisher – 7 Principles for Moving Beyond Concept

Fearless Competitor

Please check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing. It’s not a webinar. It is a live, interactive video briefing. During the Q&A portion, you might even join the experts live using your webcam. Marketin

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. It’s an important part of social media management. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? Eeewww!). ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there. decided to write down the ways. Conversational.

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17 Examples of Twitter Brand Page Backgrounds to Inspire You

Hubspot

Although none of us really like to admit it, let's be honest: first impressions matter. So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. It's no secret that people will judge a book by its cover. Take Twitter brand pages for example.

Etch A Sketch Wins, Then Loses with Social Media

Junta 42

If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch. Eric Fehrnstrom, one of Mitt Romney’s senior advisors, talked to CNN’s “Starting Point” on Wednesday morning, stating that : “Everything changes. It’s like Etch A Sketch,” he said. So all good for Etch A Sketch, right?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Infographic of the Week: Youth and Digital Media

Ad Your Comment Here

The Berkman Center for Internet & Society recently released a report – Youth and Digital Media: From Credibility to Information Quality – which included this week’s infographic. The report is well worth reading. Among key findings were: Search shapes the quality of information that youth experience online.

Don’t Waste B2B Marketing Dollars on PPC

B2B Marketing Traction

Pay-per-click (PPC) advertising is a waste of marketing dollars. It’s expensive, and it’s so ten years ago. think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” They want someone they trust to tell them what to buy.

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5 Actionable Insights to Extract From Your Landing Page Analytics

Hubspot

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be. And where there are landing pages, there is data.

Services vs. Solutions – Tips For Your Inside Sales Reps

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Liz Wilson. While a majority of my colleagues at AG Salesworks teleprospect on behalf of companies in the IT Industry, I have the pleasure of calling for a company that provides Legal Services. It has been said that the most pleasurable sound to a person is the sound of their own name.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki

Fearless Competitor

Guy quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad  Boss: How to Be the Best…and Learn from the Worst. Professor Sutton compiled a great list of twelve beliefs of good bosses , which we share here. Click the highlighted words for the permalink). Also, check out my review of Enchantment here. Our only 5 star book of last year!). Bad is stronger than good.

Understand How B2B Social Media Connects to Your Audience

Social Media B2B

B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Today’s round-up of posts address all of these issues. start with a post about click attribution, which makes the case for tracking all actions, not just first or last action. B2B Marketers Need Every-Click Attribution. Continue reading.

10 Tips for Success on Twitter

Puzzle Marketer

When I first joined Twitter, I didn’t know quite what I would get out of it. However, like all other social media I knew it was about building real relationships. For all relationships, in-person or otherwise, the connection should always be genuine and helpful. Based on what I’ve learned, I believe that your Twitter strategy should be based on reciprocity of sharing others’ content first and then engaging them with interesting conversation. Below are 10 Tips that can help make you a success on Twitter. Tweet 10-20 times throughout the day. Be active. Give them advice. Add it.

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#SESNY & SEMNE Theater Presentation on Landing Page Optimization

KoMarketing Associates

I had a great time speaking during a theater presentation with Matt Van Wagner , Greg Jarboe , and Dan Shure , who deserves a special thank you for putting everything together this week at Search Engine Strategies New York , on behalf of SEMNE. Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

March Fan of the Month – Eric Blumthal of Count 5

Fearless Competitor

We’re delighted to name Eric Blumthal Fan of the Month for March 2012. Congratulations, Eric. Eric is the CEO of Count 5. You can learn about Eric and his company at About Count 5. Follow Eric on Linkedin at  [link]. Follow Eric on Twitter at  [link]. Marketing Fan of the Month

The Tactics You Need to Capitalize on the Fast Pace of Social Media

Sazbean

News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Why is it important to be fast? According to StatCounter, the half-life of a shared link on Facebook is about 3.2 hours (the point in time when a link has garnered half of the engagement it will ever get). On Twitter it’s even lower at 2.8 hours. Set Up Social Monitoring. News & Notes

PR 7

Did you see the unicycling clown?

Earnest about B2B

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square. Some were asked to talk on their mobile, others listen to their MP3 player, some walking in a pair, others walking alone without any electronic device. And then the second study, threw a clown into the mix.

Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

Image via CrunchBase. This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. That’s a very good goal. AllVoices.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Did you see the unicycling clown?

Earnest about B2B

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square. Some were asked to talk on their mobile, others listen to their MP3 player, some walking in a pair, others walking alone without any electronic device. And then the second study, threw a clown into the mix.

How Do I End My Live App? [SnapApp FAQs]

SnapApp

Your app has been live for quite some time now and it is either no longer relevant, you would like to create a new one, or you think that you've gotten all of the results from it that you need. So how do you go about ending it? With SnapApp's easy-to-use platform, you can set an end date for your app within minutes. Changing the End Date of Your App. 1. Log in to your SnapApp account.

Offline Relationships Are More Critical Today Than Ever Before!

Vertical Response

So I just got back from a week at the South by Southwest Interactive festival in Austin, TX. have to admit that this was probably the most impactful trip I’ve had since I first attended back in 2009. The impact wasn’t derived from going to a ton of sessions or attending the hottest parties, but from connecting with people from my online world, face-to-face. All rights reserved.