markempa

JUNE 10, 2013

'Tweet “It is absolutely necessary. Don’t base your marketing on assumptions and allow your customers to identify your success.”. – Alex Corzo, Manager of Brand Integration, Orlando Health. How important is value prop testing? The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. For example, through testing, Jon Ciampi, Vice President Marketing, Business Development & Corporate Development, CRC Health, learned his customers craved

Lead Generation 256

Lead Generation Cold Calling Lead Scoring Lead Ranking 256

The Point

JUNE 10, 2013

'Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. It’s easy to understand the appeal that demo offers provide. One, they don’t require the resources and development cycles of a new white paper or Webinar or infographic.

Demand Generation 185

Demand Generation Demand Sales Qualified Leads Generation 185

KoMarketing Associates

JUNE 10, 2013

'Leunig’s Bistro & Cafe, Burlington, VT. A few weekends ago, my husband and I took a trip north to Burlington, VT for a mini-vacation. Considering it was 91 degrees that Saturday, a new June 1 st record for that part of the state, and the fact that I’m eight months pregnant, there was little I could (or wanted) to do other than to sit inside and eat.

Content Marketing 176

Content Marketing Planning Content Search Engine Marketing 176

Biznology

JUNE 10, 2013

'Jenna Marbles (Photo credit: Gage Skidmore). There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of Twitter, one of my colleagues made what I thought was an astute observation: “We forget how small Twitter really is.” We were discussing the fact that hardly anyone in the “real world” was on Twitter, and yet everyone we knew – or thought was important – was.

Internet Marketing 136

Internet Marketing Advertising Mediums Work Management Social Media 136

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Adobe Experience Cloud Blog

JUNE 10, 2013

'Author: Greg Higham Because digital business is so omnipresent in how companies operate today, many of the traditional C-level roles have begun to overlap. Since technology and infrastructure investment have become a central focus, the CIO’s role is becoming more integrated into business process than ever before. In the past, it was the IT department that controlled technology and infrastructure purchase decisions.

CMO 104

CMO Marketing Automation Services Marketo Transparency 104

LeadSquared

JUNE 10, 2013

Facebook ads have taken the social media ad world by storm. And why not? A marketer can easily target a particular section of their 900+ million users on Facebook. But, with so many ad options, how do you know which Facebook ad type suits your marketing goal? In earlier posts, I have discussed how a business owner or a marketer can Create Facebook Ads (Basic News Feed ad) and Set up Facebook Conversion Tracking.

Facebook 52

Facebook Advertisements Advertising Paid Search Agency 52

Hubspot

JUNE 10, 2013

'I''m going to tell you a little story, but before I do, a warning: It ain''t pretty. It''s a perfectly fine Thursday afternoon. I''m going about my business, happily editing a blog post, when I get an email from the head of HubSpot''s legal department. Oh boy. Apparently, he''d received a letter from a popular stock photography website claiming we had wrongfully used two of their images on our blog.

Copyright 60

Copyright Training Creativity Internet Marketing 60

Convince & Convert

JUNE 10, 2013

'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Project (RED) attempting to set a world record for the most Vine videos created for a cause in a single day. Also a noteworthy episode of The Baer Facts, because it was the first show since Salesforce.com agreed to purchase ExactTarget for $2.5 billion.

Salesforce.com 125

Salesforce.com Social Media Advertising Agencies Video Marketing 125