Wed.Aug 20, 2014

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What Is Content Marketing? And 9 More Content Marketing Questions Answered

Marketing Insider Group

'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.

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A Marketing Automation Evangelist and Change Management

ANNUITAS

'Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. I had the opportunity to ask Mathew a few questions about his role (one of the best job titles I have ever come across) at Salesforce.com and the inspiration behind the eBook.

Insiders

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Does mobile search work for your business?

Biznology

'With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year.

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Can’t Buy Me Love: How to Avoid Social Media Fraud

Convince & Convert

'It’s so easy to fake it online. You want a hundred thousand Twitter followers? You can buy them. You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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1+1=3 – How Partner Marketing Defies the Laws of Math

Adobe Experience Cloud Blog

'Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.

More Trending

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The second critical role on your marketing team

Leading Results Rambings

'In my last blog , I began discussing the change in marketing that has occurred over the last fifty or so years. Strategy was the focus of that post. In this post, we’ll discuss the difference between copy-writers of old and great content writers of today. When I think about copy-writers, I think of Peggy from Mad Men. Her job was to create promotional materials for the purpose of selling to a specific demographic.

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9 Companies With Truly Inspiring Mission Statements

Hubspot

'Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you suggest a specific restaurant whenever out-of-towners ask for suggestions? Often, the reason we stay loyal to brands is because of their set of values.

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50 Ways to Prove Your Value!

The ROI Guy

'We''ve completed a great number of value marketing / selling campaigns and tools for industry leaders worldwide - 50+ of which we are featuring here in our customer showcase. Value Sales / Consulting Tools - check ROI / TCO Calculators - you betcha! Diagnostic Assessment Tools - yes got em too You can get some great ideas by seeing what other B2B sales and marketing leaders are doing, and examining these great value storytelling / insight / justification tools in action.

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How We Buy vs. How We Date: They're More Similar Than You Think

Hubspot

'They say there’s such a thing as love at first sight. but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you. I am now in love with you. Wanna tie the knot?” Maybe I’m a skeptic, but I’m pretty sure that wouldn’t work out so well. The thing about most relationships is that they develop gradually -- even if both parties are in the market for love and/or marriage from the get go.

Buy 57
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Lead Source Reporting and True ROI

SugarCRM

'The post Lead Source Reporting and True ROI appeared first on Salesfusion.

ROI 76
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SnapApp And The Lessons I Learned In Spin Class

SnapApp

As I work with customers to build strategies and develop programs around using interactive content , I have come to draw several parallels to the idea of joining a gym. Or, in my own personal case, joining a spin class. Up until earlier this year, I never really saw the need to focus on working out consistently. I did the tri-varsity thing back when I was in high school, and now that I am an “adult”, I have felt that I simply “do not have time” to put working out into my busy schedule.

Class 48
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Five Ways to Maximize Your Investment in a Keynote Speaker

The Freeman Company

'And drive value for your event attendees'

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Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1

Hinge Marketing

'When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website. Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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7 Easy Fixes for Common Sales Follow Up Problems [Infographic]

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. Think about the strong relationship you''ve established built on trust, patience, and understanding. Now imagine if that person would call you three times on your night out, trying to figure out what your thoughts on your relationship are.

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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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6 Ingenious Microsites You Could Play With All Day

Hubspot

'When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. The site is as simple as can be: Every day except December 25th, the website just boasts a giant “NO” in all caps and black-and-white. But on Christmas, of course, it says “YES.” Spoiler alert: it''s still in all caps and still in black-and-white.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40
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Redefining CRM: Traditional vs. Complete

GreenRope

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40