Contently

OCTOBER 19, 2018

How many of you have ever unsubscribed from a company’s newsletter? I’m going to go ahead and guess that every one of you have at least once. I certainly have on more than one occasion, for a variety of reasons. Some emails were too promotional and not informational enough, some were sent too frequently, and some just looked unpleasant. I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of

Email Marketing 158

Email Marketing Newsletter CAN-SPAM Studies 158

Biznology

OCTOBER 19, 2018

Growing a business is no easy feat. You will be confronted with hurdles along the way, but the obstacles should not be a reason for you to give up. There are many things that can help you to achieve business growth. Among others, one of the most important is the use of innovative technologies. From odor control systems to establishing a reputation to cutting down costs, there are many ways to use innovation to craft a success story.

Skype 140

Skype Customer Satisfaction Fulfillment Loyalty 140

Contently

OCTOBER 19, 2018

“What exactly are you doing here?” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

Adobe Experience Cloud Blog

OCTOBER 19, 2018

The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In this blog, I’ll cover the four key areas you should focus on to set your project and team up for success: team, time, tools, and process.

CMS Development 128

CMS Development Marketing Websites POS Ad Building 128

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SEMrush

OCTOBER 19, 2018

Long-form content works. However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors. To their surprise, they fail to go beyond a few hundred visitors. The reason is their content creation strategies are fundamentally flawed.

Tips 111

Tips Content Press Marketing & Strategy 111

Hubspot

OCTOBER 19, 2018

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents. But how can you reach prospects?

Planning 101

Planning Ideal Customer Profiles Allocation Marketing Analytics Tools 101

JotForm

OCTOBER 19, 2018

Will I consume or create? This is one of the most important questions you can answer each day. Thanks to social media, chat apps, and streaming content, it’s so easy to consume — and it gets easier all the time.

Business 91

Business Social Media Media Ad Building 91

Hubspot

OCTOBER 19, 2018

In 2017, there were 3.7 billion email users across the globe. That number is expected to reach 4.3 billion by 2022. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base. So how do you attract people to your email list? There are a few important steps, but it all starts with an email sign up forms.

Newsletter 96

Newsletter Ad Exchange Opt-out Landing Pages 96

The Mx Group

OCTOBER 19, 2018

You know the drill: You have a new product you’re introducing to your audience, so you need eye-catching, high-resolution images of it for your website and marketing collateral. What’s the first thing you and your team plan for? A photo shoot. The problem? Photo shoots are time-consuming and expensive, and they often don’t yield the results you’re after.

Cost 87

Cost Digital Transformation Lead Ranking Budget Programs 87

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

OCTOBER 19, 2018

“That guy is gonna kill us.”. I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. I watched as a 6-foot-2-inch chiseled dude strode onto the court at Trinity College in Hartford. We were playing pickup like we always did after classes, just around 4. Nine of us had been casually shooting and Muscles McGee made it a perfect 10.

Budget Programs 87

Budget Programs Content Work Management Case Studies 87

JotForm

OCTOBER 19, 2018

How to convert a PDF to Excel in Microsoft Office Word Open the PDF file in Microsoft Office Word. A popup window about the PDF conversion will appear; click OK to confirm. Save the Word document as a web page. Open the MS Office Excel app and browse to the web page file that you sav.

Conversion 81

Conversion 81

Content Standard

OCTOBER 19, 2018

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. It doesn’t help that ROI measurement for an event marketing strategy can be difficult to pin down, even with some reliable metrics at your disposal.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Bannersnack

OCTOBER 19, 2018

Welcome to the all-in-one guide on display ads click-through rate (CTR) that will help you to optimize your display advertising campaigns, get clicks and convert! We will supply you with all the information you need about display ads and their click-through rates (CTR) so that you can begin to run PPC display campaigns on your […].

Click Rate 81

Click Rate Display Ads CTR 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BenchmarkONE

OCTOBER 19, 2018

Website chatbots are consistently touted by many – including us – as one of the hottest marketing technologies to watch in 2018. They efficiently combine elements of customer service, marketing and branding in a way that is uniquely important and, better still, automated. A well-designed chatbot will interact with leads and customers alike in your brand’s voice, helping convert curious folks and engage pre-existing fans.

Marketing Websites 77

Marketing Websites Effectiveness Tips Buyer Personas 77

Hubspot

OCTOBER 19, 2018

LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share. The changes were spurred when the professional networking site discovered that the top 1% of content creators -- also known as "power users," or perhaps influencers -- were receiving the vast majority of engagement with their posts.

Linkedin 77

Linkedin Lead Ranking Allocation Lead Scoring 77

Heinz Marketing

OCTOBER 19, 2018

By Lisa Heay , Senior Marketing Consultant for Heinz Marketing. It’s October – the time for pumpkin spice, corn mazes, trick or treating, and spooky stories. Speaking of spooky stories, here’s one you might have heard before. Marketing operations approaches sales and says, “Hey – I want to clean up our database, and I plan to delete a whole bunch of leads.

Lead Scoring 67

Lead Scoring Lead Ranking Leads Lead 67

Hubspot

OCTOBER 19, 2018

Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working. The three studies -- conducted respectively by New York University and Stanford University researchers, the University of Michigan, and French fact-checking organization Les Décodeurs -- each found that the volume of false news on Facebook has decreased.

Facebook 69

Facebook Classified Ads Case Studies Television marketing 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Liveintent

OCTOBER 19, 2018

We’re gathering round the campfire and digging up the most bone-chilling tales from 2018. And if you thought you could survive this without a terrifying amount of Halloween-themed puns, you’re gravely mistaken. The post The 3 Most Bone-Chilling Stories from 2018 appeared first on LiveIntent Blog.

Amazon 54

Amazon Google 54

Hubspot

OCTOBER 19, 2018

In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. Today, that number has exploded to nearly 7,000 companies. And they’re all battling each other to win a spot in the technology stack of almost every business in the world. By now, digital marketing doesn’t need to be categorized.

Terms and Conditions 66

Terms and Conditions Word of Mouth Psychographics Communities 66

Seismic

OCTOBER 19, 2018

Channel Enablement Definition. A channel enablement definition is: utilizing resources to ensure that channel sellers have all the tools they need to be successful—and that the organization can track the success of their efforts—. to increase operational efficiency and improve alignment. What is channel enablement exactly ? Channel enablement has emerged as a leading concern for organizations that rely heavily on partners to sell and market their products and services.

Advertising Channels 53

Advertising Channels Advertising Agencies Barriers Analytics 53

Hubspot

OCTOBER 19, 2018

There are two types of employees -- "exempt" and "non-exempt". You might've seen these terms on job postings, or heard them in conversation. If you aren't sure what they mean, don't worry -- here, we're going to break them down. Exempt vs. Non-Exempt Employees. One of the biggest differences between exempt and non-exempt employees is overtime pay. An exempt employee is not entitled overtime pay by the Fair Labor Standards Act (FLSA).

Act-On 66

Act-On Spending Conversion Examples 66

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Canadian Marketing Association

OCTOBER 19, 2018

The CMA is preparing to release a guide to provide Canadian marketers with the information and insights they need to comply with the new federal cannabis legislation. The guide has been developed through the CMA Working Group on Cannabis with input from senior marketers from the cannabis sector, as well as agencies and suppliers to the sector. It will be updated as regulations evolve.

Activities 48

Activities Paid Search Agency Advertising Agencies Loyalty 48

QuanticMind

OCTOBER 19, 2018

It’s no secret that PPC advertising is a highly crowded and competitive space. Many businesses in the same industries borrow tried-and-true strategies to get their ads to appear in search results — and one such strategy is revenue management. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns.

PPC 40

PPC Pricing Price Work Management 40

Anyword

OCTOBER 19, 2018

For the most part, people aren’t coming to websites directly for content anymore, which makes paid distribution more important than ever. While platforms like Facebook provide excellent access to targeted audiences, engaging those audiences in the News Feed is easier said than done in Q4 when prices and demand for reader attention are sky-high. To succeed, marketers need to get smart about their Q4 strategy.

Facebook 40

Facebook Tips Distribution Pricing 40

Conversica

OCTOBER 19, 2018

Marketing 40

Marketing Resources Video Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Lead Liaison

OCTOBER 19, 2018

Dallas, TX – Broadleaf Commerce provides robust commerce solutions to support enterprise retail brands. They’ve recently been named in Inc. 5000’s List of Fastest-Growing Companies in America for the second year in a row. Their brand is rising to the top, and that’s no accident. The company practices effective and efficient strategies, both internally and externally, in order to compete.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Automation Services 48

Conversica

OCTOBER 19, 2018

Video Marketing 40

Video Marketing 40