NuSpark Consulting

SEPTEMBER 23, 2018

Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you? You know, before beginning any new marketing program for your product or service, or if you’re evaluating your current marketing program, sometimes it’s good to relook at your own products and services from a value proposition standpoint.

Product 100

Product Marketing & Strategy Template Marketing Prospects 100

JotForm

SEPTEMBER 23, 2018

Ever read through a document and found an image that you wanted to download and use (with permission, of course)? Were you vexed after realizing that the document was a PDF file and thinking that there may be no way to get the image you want? We know your pain, and we’re here to help. We found.

Tools 83

Tools Best Practices Course 83

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs. 1.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

B2B Marketing Directions

SEPTEMBER 23, 2018

In a recent column published at The Drum , Samuel Scott argued that the marketing industry has split into two distinct camps that have adopted and now advocate two very different approaches to the practice of marketing. According to Samuel, the divide is between "online B2B marketers" who "want to gain and convert website traffic into leads" and "offline B2C marketers" who "want to build brands among mass audiences.

B2B Marketing 40

B2B Marketing B2B Sales Cycle Conference 40

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). Apple features more than 525,000 active podcast shows, with more than 18.5 million episodes ( source ).

B2B 176

B2B RSS Microsite Advertising Mediums 176

TaylorMadeIn KEW

SEPTEMBER 23, 2018

In my last pos t , I explored the fundamental difference between marketing strategy and plans, and the essential questions we must ask as we develop our B2B marketing strategy. In this post, I delve deeper into the development of our marketing plans and introduce an 8-step framework that will help you with your planning efforts. Photo by The Creative Exchange on Unsplash.

Planning 97

Planning Marketing Plans B2B Marketing Effectiveness 97

PureB2B

SEPTEMBER 23, 2018

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

Cost Per Click 62

Cost Per Click CPC CTR Advertising Benchmark 62