Customer Experience Matrix

JULY 30, 2013

'Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system.

Marketing Automation Services 228

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 228

Marketing Insider Group

JULY 30, 2013

'Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.

Advertising Agencies 219

Advertising Agencies Mobile Advertising Marketing & Strategy Internet Marketing 219

ViewPoint

JULY 30, 2013

'Sell less, win more. Don’t even try to start selling—and you’ll win more commitments. Sure, this smacks of contrarianism, but Peter Bourke has proven that these iconoclastic approaches work. Peter, senior principal and vice president at The Complex Sale, a premier sales and methodology company, spoke with me about the wild success of his outside-the-box thinking.

Word of Mouth 215

Word of Mouth Work Management Consulting Transparency 215

Crimson Marketing

JULY 30, 2013

'A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. You can avoid this “missed connection” by conveying a clear concise company message through your employees and marketing campaigns to reach your customers.

Work Management 122

Work Management Verticals Marketing Management Social Media 122

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Webinar Metrics

Convince & Convert

JULY 30, 2013

'Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook?

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

Leading Results Rambings

JULY 30, 2013

'George Washington was, by many accounts , a poor battlefield general (lucky, but poor). His positioning of the troops was abysmally poor. His ability to rally and lead them in battle was okay. He relied on a lot of factors he could not control to determine the success of the outcome. And this post isn’t to beat up poor George. Even though George lost many major battles he led, Washington knew the strategy was to make the British bored of sending expensive Prussian mercenaries to the Colonies to

Tactics 102

Tactics Marketing & Strategy Keywords Marketing Strategy 102

LEADership

JULY 30, 2013

'Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works. As B2B marketers, we are continuously challenged with finding new ways to win over the customer in a highly competitive landscape. Innovation becomes our responsibility—we owe it to our customers to give them something new and different and valuable.

Lead Ranking 75

Lead Ranking Lead Generation Lead Scoring Tactics 75

The ROI Guy

JULY 30, 2013

'The importance of content marketing has increased dramatically, this according to a recent survey by the DemandGen Report that found 68% of B2B prospects rely more on content to make key purchase decisions than they did a year ago. However, the research indicates that not all content is created equal: 1) Short Attention Span Theater – although your prospects rely on content more than ever, in this “do more with less” economy they are resource constrained, with 78% indicating they have less time

Content 67

Content Validation Marketing Proposals Lead Scoring 67

Hubspot

JULY 30, 2013

'Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues.

Press 60

Press PageRank Optimization SEO 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EMagine B2B Blog

JULY 30, 2013

'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: Making the Case for Unlocking Gated Content. In the opt-discussed topic, Brick Marketing discussed the controversial topic of whether you should require registration for your valuable content, or whether to leave it open for all to take share, and be a beacon f

Online Marketing 54

Online Marketing B2B Marketing B2B Lead Scoring 54

Hubspot

JULY 30, 2013

'It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed. Search engines have changed how we discover information. They''ve changed how we connect with friends and family.

SEO 59

SEO Buyer Personas Paid Search Agency Keywords 59

EMagine B2B Blog

JULY 30, 2013

'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: Making the Case for Unlocking Gated Content. In the opt-discussed topic, Brick Marketing discussed the controversial topic of whether you should require registration for your valuable content, or whether to leave it open for all to take share, and be a beacon f

Online Marketing 41

Online Marketing B2B Marketing B2B Lead Scoring 41

Hubspot

JULY 30, 2013

'If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. Fantastic. That’s great news. But. what exactly is a rich snippet, anyway?

eCommerce 57

eCommerce SEO Google Clickthrough 57

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Brandfolder

JULY 30, 2013

I'll kick this off in the most cliché of ways and present you with a dictionary definition of words you've known and used forever: file and asset. In the digital content.

Content 40

Content 40

Hubspot

JULY 30, 2013

'Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! News? Now more than ever, brands are using the same digital real estate we all use to connect with peers, friends, and family to reach consumers.

Peer-to-peer 56

Peer-to-peer Paid Search Agency Mobile Advertising Budget Programs 56

Biznology

JULY 30, 2013

'(Photo credit: Wikipedia). Anthony Weiner , you’re ahead of your time. Your level of shameless and fearless exploration of sexuality and the body online is a foreshadowing of what the future will be like. Just about every teenager and twenty-something alive right now will have loads of totally inappropriate photos of themselves floating around.

Wikipedia 144

Wikipedia Blogger Loyalty Personalization 144