Tue.Jan 27, 2015

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Time to Stop Making Sales & Marketing Excuses in 2015

ViewPoint

'“If only I had a qualified lead!”. “I get too many leads!”. “I don’t get enough leads!”. “Salespeople never close out the leads!”. “No one likes the CRM system, so no one uses it!”. From my perspective, having interviewed hundreds of managers on SLMA Radio, and managed 20+ sales and marketing teams (interim management) through the years, it’s the excuses that drag down organizations.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

'Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company. Before I get started, take a look at the slide below from Rand Fishkin , which sums up a handful of the factors that can influence SEO today: As SEO has evolved from keywords, links, an

SEO 201
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Looking Outside In: Know Your Buyer First

ANNUITAS

'“There is nothing so terrible as activity without insight” Johann Wolfgang von Goethe. It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers.

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Getting lithe with a little help from my FitBit friends

Biznology

'I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. At first I did it for me, then I did it because it shared my progress with Facebook and Twitter , then it linked up with MyFitnessPal , which allowed me to track my nutrition and my movement. Then, last October, FitBit snuck in something they call Challenges.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

'Retail stores no longer compete just with one another for geographically concentric consumer districts. They compete with endless aisles and endless comparisons of products and prices online. The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions.

More Trending

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Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

'The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. Years ago, our insurance company client was introducing a new Directors & Officers liability insurance policy, and asked us to raise market awareness. With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation

Research 109
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Hot New Health Trend: mHealth Wellness Wearable Devices

EMagine B2B Blog

'While our blog is usually focused on B2B online marketing, today I decided to shake things up and talk about a digital trend all healthcare marketers should keep their eye on…. Right now, health-tracking devices are all the rage. Take a look around. I bet there’s someone around you who is wearing some sort of wearable, from a skinny fitness band to an exclusive SmartWatch.

Trends 84
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9 Brands With Brilliant Facebook Marketing

Hubspot

'There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!).

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Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

SugarCRM

'The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Should You Use the Word "Bae" in Your Marketing? [Flowchart]

Hubspot

'Have you ever Googled, “What does bae mean?” If you have, you’re not alone. According to Google Trends, searches for that phrase are at an all-time high. So what does it actually mean? It''s an acronym for “Before Anyone Else,” usually used as a synonym for babe or baby. Here’s how Urban Dictionary suggests you use this term in a sentence: “She''s my bae, I don''t know what I would do without her.

Twitter 61
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Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

SugarCRM

'The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion.

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How to Move, Copy & Delete Pinterest Pins in Bulk [Quick Tip]

Hubspot

'When you first start out on Pinterest, many of us imagine it''ll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away. But pretty soon after you start, you''ll realize that it can actually be hard to stay organized on Pinterest.

Tips 60
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Is Your Product How-To Video a How-Not-To?

Vidyard

You’ve got an amazing product and you want to teach the world how to use it. And, brilliant marketer that you are, you want to do that using a How-To video instead of subjecting people to user guides and instruction manuals aplenty (snoooore). But with so many products and so many videos out there, how do you get the world’s attention? How do you keep it?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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What the Next Generation of Marketers Are Learning in School

Hubspot

'Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere. Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. and The Coca-Cola Company.

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Why Your Team Needs a Marketing Maturity Assessment

Crafted Agency

As B2B marketing shifts toward more customer-centric methodologies, companies are looking for strategic direction that delivers insight based on data and the customer journey.

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How to Double Your Lead Flow in 30 Days [Free Email Course]

Hubspot

'According to the 2014 State of Inbound Marketing , marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority. But just because lead generation is a priority doesn''t mean it''s easy to find great information about it. There''s plenty of content online about how to generate leads, but it can sometimes be difficult to sift through it all and find out what really works.

Course 57
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How To: A/B Testing

GreenRope

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Those are words to live by in a marketer’s world. Without testing, how do you know what works and what doesn't? You won't. Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. A few things A/B testing accomplishes: Shows that wording matters in your overall messaging!

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Learn from Common Content Measurement Myths

Content Standard

I’ve spilled my fair share of salt, swallowed plenty of watermelon seeds, and broken a mirror or two (not purposefully, of course). Despite doing these things, I didn’t suddenly fall into bad luck, nor did I grow a full watermelon in my stomach. Similarly tall tales run amok in modern-day content marketing strategies. Let’s consider four common ones: Myth 1: As long as you are driving traffic to your content, you don’t need to worry about other content measurement metrics

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How To: A/B Testing

GreenRope

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Those are words to live by in a marketer’s world. Without testing, how do you know what works and what doesn't? You won't. Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. A few things A/B testing accomplishes: Shows that wording matters in your overall messaging!

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14 (of the) Best Email Marketing Tips and Guides of 2014

Webbiquity

'Though email is one of the oldest tools in the digital marketing toolbox, it remains one of the most popular and productive. As reported here previously : • There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. Postal Service. • Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. • Nearly two-thirds of consumers have made a purchase online as a result of an e-mail marketing message

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How To: A/B Testing

GreenRope

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Those are words to live by in a marketer’s world. Without testing, how do you know what works and what doesn't? You won't. Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. A few things A/B testing accomplishes: Shows that wording matters in your overall messaging!

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing

Adobe Experience Cloud Blog

'Author: Sanjay Dholakia As we reach our final interview in a series of conversations the EIU has held with six visionaries on the next era of marketing , I hope you’ve learned as much as I have along the way about the importance of finding a truth and sharing it , judging your brand as you would judge a healthy relationship and the power of narrative.

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How To: A/B Testing

GreenRope

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Those are words to live by in a marketer’s world. Without testing, how do you know what works and what doesn't? You won't. Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. A few things A/B testing accomplishes: Shows that wording matters in your overall messaging!

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year. 1.

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How To: A/B Testing

GreenRope

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Those are words to live by in a marketer’s world. Without testing, how do you know what works and what doesn't? You won't. Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. A few things A/B testing accomplishes: Shows that wording matters in your overall messaging!

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 Things You Need to Know Before You Pitch

Convince & Convert

'Image via BigStockPhoto.com. Not sure where to begin with researching your outreach prospects? BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Work History. Target Audience. Need for Visual Assets. The team compiled this data from researching publishers in 11 verticals (automotive, business, education, entertainment, finance, food, health, lifestyle, news, tech,

Verticals 148
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How To: A/B Testing

GreenRope

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Those are words to live by in a marketer’s world. Without testing, how do you know what works and what doesn't? You won't. Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. A few things A/B testing accomplishes: Shows that wording matters in your overall messaging!

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New Research Uncovers Biggest Business Challenges in A/E/C

Hinge Marketing

'It’s more apparent than ever that architecture, engineering, and construction (A/E/C) firms face many of the same uncertainties as other industries—as well as many unique to their field. Making the future a bit more manageable, though, is a new body of research from the Hinge Research Institute. We gathered responses from over 500 professional services firms across seven different industries (accounting and finance, technology, marketing/communications, A/E/C, legal, and management