Tue.Feb 21, 2017

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Use These 8 Competitive Intelligence Tools to Crush the Competition

Marketing Insider Group

Use these eight competitive intelligence tools to learn about and get ahead of your competitors. Gaining a competitive advantage in today’s fast-moving business world is harder than ever before. Maintaining that advantage in digital marketing is even more difficult. For starters, you need to know what your competitors are doing. You also need to know […].

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2016’s Most Prospected Companies By State

DiscoverOrg

No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Some of the messages we receive are well-crafted, on the mark, and personalized to our issues, and others….well, they just aren’t. Have you ever noticed that there are spikes in the number of prospecting emails you receive when: You change jobs?

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The Content Marketing Ecosystem [Infographic]

Marketing Insider Group

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The report states that 84 percent of marketing agencies expect content to become more important moving forward and 65 percent of in-house marketers say they want to increase the amount of content they publish. […]. The post The Content Marketing Ecosystem [Infographic] appeared first on Marketing Insider Group.

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The Difference Between Demand Generation and Marketing

Prospectr

Marketing terms get tossed around like nothing these days: “Full stack marketer” “Marketing evangelist” “Growth hacker” Do they have any substantive difference? Or do marketing pros make these terms up to inflate their egos? I suppose a little of both are going on in each case. So, let’s take a look at “demand generation.” Does any real difference exist between that and marketing?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Marketers Struggle to Maintain Accuracy and Quality of Data

KoMarketing Associates

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

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Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

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Here's Why Every B2B Company Should Invest in Facebook Advertising

Spiralytics

There’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach out to company decision-makers. Facebook has made it possible by allowing marketing professionals to target people based on their professional attributes such as previous and present employers, titles, competencies, and so much more.

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Webinar: How Content Marketing Generates Leads

Contently

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. Miller, who worked as the senior manager of social media strategy for Marketo until 2013, now serves as global content marketing leader at LinkedIn, where he’s responsible for developing content that helps turn the network’s 450 million users into leads who ma

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Does More Data Help, or Hurt Social Advertisers? [Infographic]

Hubspot

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions." Despite having an unprecedented amount of data at their disposal, many marketing teams and agencies still lack the resources and business expertise necessary to turn that information into campaign decisions.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Forrester Research Predicts Account-Based Everything in 2017

Vidyard

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. 2017 will be the year that all of this changes, as ABM finally moves into the mainstream and companies begin to align their team towards account-based marketing, sales, and customer success.

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eSports and the Elusive Millennial Male Audience: A History

Content Standard

There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. If you’re a director of marketing, it almost sounds too good to be true. But eSports, or competitive gaming, is a thriving world that’s still growing. Despite the sheer potential, most brands are unsure of how to approach this burgeoning, global crowd that’s as every bit as vibrant as the games themselves.

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Technology Services Research Released

Hinge Marketing

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. This report looks at a variety of different aspects to uncover the most effective marketing techniques for tech services firms. Video Transcription. Hi, I’m Liz Harr and for those of you who know Hinge even a little, you probably know us for our research.

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KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona

KEO Marketing

Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., February 21, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced it is a local sponsor for the Human Rights Campaign (HRC) Arizona’s upcoming Annual Gala. The event will be held Saturday, February 25th, 2017 at the Renaissance Phoenix Downtown Hotel located at 100 North 1st Street, Phoenix, Arizona 85004.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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“You Can’t Build a Walled Garden”

LeanData

Like most movements, this one is starting quietly. There are growing pockets of discontent. People are grumbling about how there has to be a better way and that change needs to happen. While this budding revolution might not yet involve pitchforks and lighted torches, something big clearly is happening. Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows.

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KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. PHOENIX, Ariz., February 22, 2017 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced the Phoenix Chapter of the Business Marketing Association (BMA) has named Sheila Kloefkorn as chapter board president for another year.

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Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

Content Standard

First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. For those in retail marketing, that was already scary. Now, it’s the Amazon Rewards Card , which offers cardholders up to 5 percent cash back with no annual credit card fee and a $70 sign up fee—enough to almost cover the cost of Prime service for one year.

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General Data Protection Regulation: eye-opening facts on GDPR readiness

i-Scoop

“The most significant change to EU privacy law in two decades” That’s how Microsoft’s Chief Privacy Officer Brendon Lynch described the General Data Protection Regulation or GDPR in a blog post on February 15th, 2017. You can imagine that a company like Microsoft and their vast ecosystem of partners are somewhat more impacted by the […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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“You Can’t Build a Walled Garden”

LeanData

Like most movements, this one is starting quietly. There are growing pockets of discontent. People are grumbling about how there has to be a better way and that change needs to happen. While this budding revolution might not yet involve pitchforks and lighted torches, something big clearly is happening. Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows.

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What's In A Name

VisumCX

Today marks an exciting day with the launch of VisumCx. Over the last few months we have been strategizing, planning, developing content and working towards the launch of our new company. As we have been doing this work, we have had many who have asked, what’s with the name Visum? (pronounced Viz-um) Visum is Latin for the word vision. As we prepared for the launch of our company, we knew our focus would be enabling our clients to deliver on customer experience.

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“You Can’t Build a Walled Garden”

LeanData

Like most movements, this one is starting quietly. There are growing pockets of discontent. People are grumbling about how there has to be a better way and that change needs to happen. While this budding revolution might not yet involve pitchforks and lighted torches, something big clearly is happening. Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows.

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Successful Influencer Marketing in 3 Easy Steps

Brandfolder

Who are your influencers? You might follow author and content marketing guru [Ann Handley]([link] for career advice.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Want Higher Audience Engagement? Don’t Just Plan an Event — Deliver an Experience

The Freeman Company

The journey of successful marketing begins with aligning brand goals to the desires and needs of audiences

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The Storynomics Seminar Takes a New Approach to Marketing: Storytelling

Walker Sands

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The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

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Buy domain names for all your pages, products, and services

Biznology

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY link, a subdomain, or even a subdirectory, our SM

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools.

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Live Video Marketing: What You Need to Know About This Hot Trend in 2017

Marketing Insider Group

Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” The crazy thing about this statement is […].

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How to Be Productive After a Long Weekend

Hubspot

What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing. The trouble is, once you get back into the office to a deluge of emails and only four days left to get your job done, it can feel overwhelming.

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