Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
Crimson Marketing
SEPTEMBER 12, 2014
'One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. Heidi Melin, CMO of cloud-based manufacturing ERP software maker Plex Systems, proposes that—rather than continuing to pay tribute to the traditional distinction between marketing and sa
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