Wed.Dec 12, 2012

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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8 Reasons To Love Procurement

Buyer Insights

I love sales. But, to be honest if I was starting my career over I would be very tempted to go to other side and become a supply management professional. That says a lot about the present and the future of the procurement and supply management industry. I was invited back to my old Alma [.]. Featured Selling To Procurement Top 10 Professional Buying Strategic Procurement Supply Chain Management

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And nearly 51% of the U.S. won’t return.

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LinkedIn Video: How to Use Endorsements and Manage Skills

B2B Marketing Traction

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features. LinkedIn marketing

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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What Authors of Leadership Books (Should) Know

B2B Marketing Unplugged

What do you think would happen if you took all the books by Tom Peters, Dale Carnegie, Patrick Lencioni , Stephen Covey, Marshall Goldsmith, the EQ dude and John Baldoni and threw them in a wood chipper with some Psycho Cybernetics and bit of Sales 101? I think you’d get confetti. And you’d also get In Chaotic Times What Leaders (Should) Know by Robert Edmonson. Have something new to say. Always.

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What Marketers Need to Deliver the Right Product, Right Place & Right Time

It's All About Revenue

by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. It doesn’t take long in the real world to learn that even the 4 P’s could use some updating. But one thing hasn’t changed. It’s still about the right product, the right place and the right time. Right Product. Right Place. You need to know how customers prefer to be reached.

Is Your Website Mobile-Friendly?


Image via CrunchBase. For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. Easily-accessible search bar.

My Business Website: Content for Customers… or SEO?

Writing on the Web

Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” ” The challenge: You want to make sure that your business website is fresh, attractive and informative.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

8 of Our Absolute Favorite 2012 Holiday Campaigns


It's that time of year again! The malls are packed. Discounts are everywhere. People are looking for opportunities to volunteer or donate to charity. Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. And there are some companies that are doing this whole "standing out" thing particularly well with their holiday marketing campaigns. And glitter. The game?

The Business Case for Irrelevance

grow - Practical Marketing Solutions

By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.” Try it yourself. I worry that.

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[Video] Why You Don't Need To Learn Sales Closing Techniques

Jill Konrath's Fresh Sales Strategies Blog

What are the best sales closing techniques? Let me share a story with you to answer that question. In my first year of sales at Xerox, I was having pretty good success. I'll never forget the time that Vern, an experienced sales pro blocked me from leaving my office. All right, honey," he said. What secret techniques you're using to close all those sales?". Tell me about those secret techniques.".

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2013 Marketing Automation Trends That Will Boost Your Social Media

WindMill Networking

Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? This year was a good time in the budding romance between social media and marketing automation (MA) platforms. The relationship can’t quite be described as a marriage yet, but the label “going steady” might apply. What Happened in 2012? Use of social media interactions (e.g.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Is Marketing hurting your company?

Integrated B2B

The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. But could much of this hard work be misguided? Could it, in fact, be limiting your company’s potential? In essence, knowledge-intensive companies should thrive in this environment.

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Modern B2B Marketing

by Dayna Rothman There is always so much going on around the Holidays! Your weekends are packed with parties and at work you are trying to get everything done before the New Year. And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Choose the right event technology. Are you going to be hosting regular webinars?

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Jyske Bank playing “stupid smart”? Really?

Integrated B2B

There is upheaval in the Danish banking and marketing sectors. One bank’s ill-judged campaign has opened it up to humorous and not so humorous criticism from competitors and the public, and the commentators are having a field day. Jens Kofoed, the chairman of Kreab Gavin Anderson , which describes itself as a global strategic communications partnership, is caustic in his criticism of Danish bank Jyske Bank’s ad attack on its much larger competitor Danske Bank. And a humorous approach seemed to suit best. If any bank can run an ad like this with credibility, it’s Jyske Bank. Really?

43% of B2B CEOs of Never Consider Social Media in Decisions

Social Media B2B

As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies. According to a recent study by the Zeno Group , CEO of all companies, but especially B2B companies, are not taking social media and its impact on their reputation online into account when making decisions.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Mobile Social Consumer Trends

Client Bridge

From DigitalCoCo, here's an infographic that takes a look at which brands are doing the best job of utilizing the new landscape of mobile and social for consumer engagement. View Original Article

Brands need consumers’ permission to capitalise on social media data


December is often a time for predictions, and the most consistent predictions for social media in 2013 concern data. Whether it’s called big data or social media data, brands are expected to make more use of the opportunities this data holds in the coming year. And the opportunities are there for brands to explore – from better targeting of new customers to more personalised experiences for existing customers. The ability to structure unstructured data from social media, and combine it with a brand’s own data, offers huge potential for many brands. News & Notes

5 Steps the Internet Buyer Goes Through

Sales Intelligence View

Every salesperson who’s been in the business more than a few months understands the sales cycle, but what of the buying cycle? Understanding the phases of the buying process will allow you to make adjustments to your sales pitch so it’s in line with your prospect at any given time during the sales process. Identifying the Problem (or the Opportunity). Searching for Solutions. Deciding to Buy.

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Marketing Life Lessons

Great B2B Marketing

There are some lessons learned in life that apply strongly to marketing (and vice versa). Here are five for your consideration. Lesson 1: What you don’t know can hurt you. As a marketer, you need to have better and more current information about marketing than your CEO and sales VP. And if you are a marketing services provider, you had better know more than your client, at least about the subject in which you specialize. Shallow expertise will make you appear weak and un-confident and this will be exploited by your colleagues and/or clients. A good marketer keeps moving forward.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

5 Tips for Using Your Most Valuable Health Content Resource


What are the side effects of this treatment? How long will recovery take? Will it hurt? As a healthcare marketer, you strive to answer your audience’s questions. You hope to provide the health content they need and rely on to … Continue reading → The post 5 Tips for Using Your Most Valuable Health Content Resource appeared first on Fathom

Appealing to All Decision Makers

Sales Intelligence View

In most business organizations, more than one individual holds decision-making responsibility. This is especially true when there is a large volume order or a very costly item. When multiple executives weigh in on a purchase decision, a salesperson has to work harder to get a sale. This is because you must appeal to all the decision makers, each of whom has a different need. Sales 2.0

WriteSpark: Best Blog Posts about Content Marketing


This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? How to look beyond the standard collateral list to create fresh ideas for marketing content.

Take Steps to Avoid Email Blunders


I was part of the management team of a regional environmental consulting firm when a colleague informed me of actions a few of my peers had taken that were at best unethical, if not illegal. Unfortunately, the revelation came as I was rushing to finish up things before heading out on vacation. The morning I returned from vacation, my boss called me into his office and fired me without explanation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

84000 eNews Issue 11 (December 2012)

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