KoMarketing Associates
MARCH 22, 2016
During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. Our client, preparing to launch their new website and in the middle of editorial calendar development and execution, made the point that they want their content to be solutions-focused – as in, starting with the problem and then identifying the solution.
Marketing Insider Group
MARCH 22, 2016
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their buying journey – a likely mix of short attention span, […]. The post Video Is The Future Of Content Marketing appeared first on Marketing Insider Group.
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Lattice
MARCH 22, 2016
B2B companies have been doing Account-Based Marketing (ABM) for years. Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 50
Marketing Insider Group
MARCH 22, 2016
I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel – who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of […]. The post 5 Must Have Apps in Your Social Media Toolbelt appeared first on Marketing Insider Group.
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Convince & Convert
MARCH 22, 2016
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… Snapchat.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
MARCH 22, 2016
Total Mentions. Over the last week, SXSW has generated hundreds of thousands of mentions. Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. This is due to one large and unique speaker at #SXSWi, the United States President. POTUS in ATX.
Adobe Experience Cloud Blog
MARCH 22, 2016
Author: Chris Gillespie It’s an easy mistake to make, and most of us are guilty of it: we make decisions based off our emotions, which sometimes steer us in the wrong way. And as a sales rep, who could blame you? You’re juggling conflicting priorities that pull you in all sorts of different directions. Some days you’re focused on sharpening your product knowledge and other days you’re learning to listen better and uncover compelling events.
Convince & Convert
MARCH 22, 2016
Predicting Marketing Change Before Our Eyes. It is no secret that the digital realm moves quickly and creates earth-shattering trends in the blink of an eye. Keeping up with this roving beast that runs 24/7 can seem like an insurmountable task. Wouldn’t it be nice if there was somebody or something out there that could give you a heads up on the next digital paradigm shift before the tidal wave of change knocks you flat… again?
PureB2B
MARCH 22, 2016
The rising costs of lead generation , increased competition, and the rapidly growing population of competing companies are all challenges in the B2B world. Marketers are constantly challenged to drive qualified leads into the sales funnel and ensure that the cost per lead (CPL) is optimized. Of course, the lower the CPL, the better. However, many companies focus too much on outbound lead generation requiring even more sales to cover the initial cost of acquiring those leads.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MARCH 22, 2016
With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. And it all starts with your Instagram profile. Download the complete guide to using Instagram for business and marketing here. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a lin
PureB2B
MARCH 22, 2016
The rising costs of lead generation , increased competition, and the rapidly growing population of competing companies are all challenges in the B2B world. Marketers are constantly challenged to drive qualified leads into the sales funnel and ensure that the cost per lead (CPL) is optimized. Of course, the lower the CPL, the better. However, many companies focus too much on outbound lead generation requiring even more sales to cover the initial cost of acquiring those leads.
Vidyard
MARCH 22, 2016
Video is quickly becoming a default tool for marketers around the world. However, producing videos is only one part of the equation. A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore.
Hubspot
MARCH 22, 2016
Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Without them, we wouldn't be converting our website visitors or social media fans into actual leads for our sales team. Without them, we wouldn't be calling on our audience to take any action in their lifecycle that actually benefits them or the growth of your business.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
MARCH 22, 2016
The Value of One-on-One Conversations. Imagine this: you decide to launch a new nurture campaign. Of course, you map out your strategy – warming up your audience with content, testing interest levels. It’s 90 days before you can move leads into a more specific, personalized branch of messaging. You want to learn information about your prospects and their interests so you can send the most relevant, customized content, but you also feel like you’re falling behind, frazzled by a slow lead turnove
Vidyard
MARCH 22, 2016
New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . KITCHENER, Ontario – March 22, 2016 – Vidyard , the leading video marketing and video analytics platform for business, today announced a new suite of integrations with Adobe Marketing Cloud to help the companies’ shared customers expand their use of video content and audience engagement analytics to attract, engage, qualify and convert more customers.
Hinge Marketing
MARCH 22, 2016
We hear it all the time, “I can’t find much content about the AEC industry. Why don’t business books ever talk about the build industry?” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. And, in the hundreds of business books (like Good to Great ), you rarely ever see an AEC firm mentioned.
Vidyard
MARCH 22, 2016
New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud KITCHENER, Ontario – March 22, 2016 – Vidyard , the leading video marketing and video analytics platform for business, today announced a new suite of integrations with Adobe Marketing Cloud to help the companies’ shared customers expand their use of video content and audience engagement analytics to attract, engage, qualify and convert more customers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
MLT Creative
MARCH 22, 2016
Account-based marketing. It’s been around for a little while now, but isn’t getting the fan fair that other kinds of marketing like inbound and content marketing are receiving. But that doesn’t mean it doesn’t work. According to SeriusDecision’s 2015 State of Account-Based Marketing (ABM) Study, while 92% of companies recognize the value of ABM, only […].
Vidyard
MARCH 22, 2016
New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud KITCHENER, Ontario – March 22, 2016 – Vidyard , the leading video marketing and video analytics platform for business, today announced a new suite of integrations with Adobe Marketing Cloud to help the companies’ shared customers expand their use of video content and audience engagement analytics to attract, engage, qualify and conver
Brandfolder
MARCH 22, 2016
Brand assets are kind of like secrets: they should only be shared with the people you trust most, at exactly the right time. If you’re a marketing manager or creative.
Biznology
MARCH 22, 2016
Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee , a burger , a bourbon ? If you have enough budget to do PPC campaigns, spend money on inbound links, or are willing to pay bloggers for their reviews, then you have enough budget to take the bloggers and social media influencers that you dream of sharing your content, announcing your news, talking about your bra
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ANNUITAS
MARCH 22, 2016
Last week’s Saint Patrick’s Day in Boston kicked off with a power breakfast event hosted by Aberdeen Group with marketers sharing thoughts and best practices on everything from persona development to change management. My favorite take away of the morning focused on buyer engagement and content consumption – act and score on intent, not just action, according to the panel.
Webbiquity
MARCH 22, 2016
Guest post by Kylie Ora Lobel. As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Many of them have addressed this need by publishing blogs on their websites that relate to issues and common customer challenges in their industries.
Hubspot
MARCH 22, 2016
Think about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in? After making hundreds of decisions, it's no wonder we are exhausted by the end of the day. So what if I told you there was a way to reduce the amount of decisions you were making?
Paul Gillin
MARCH 22, 2016
Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Standard
MARCH 22, 2016
Brands’ adventures into content marketing have to start somewhere, and rarely do they begin on a content marketing platform. Often, the beginnings are far more humble. Originating from an already-overworked marketing team, one employee will be tasked with creating content to publish online. Maybe it’s a blog, maybe those posts are shared on social media, and maybe Google generates some traffic over time.
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