KoMarketing Associates

FEBRUARY 20, 2014

'Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning. Taking marketing back to a human level can help create engaging campaigns that not only showcase a company’s value to other businesses, but also promotes a human connection that just can’t be crea

B2B Marketing 178

B2B Marketing Work Management B2B Optimization 178

Webbiquity

FEBRUARY 20, 2014

'Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds,

Twitter 169

Twitter Tools RSS Social Media 169

Crimson Marketing

FEBRUARY 20, 2014

'MarketingProfs recently invited me to share insights from Revenue and the CMO on their podcast series, Marketing Smarts. Here is one of my favorite takeaways from the interview: (08:58): “[Marketers] have to. The post How To Implement and Measure Social Selling Success appeared first on.

CMO 146

CMO Social Marketing Marketing 146

Biznology

FEBRUARY 20, 2014

'My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. Below is a taste of what the book is all about and a preview of what to expect when the book launches on February 24.

Link Building 132

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 132

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

FEBRUARY 20, 2014

'Image via BigStockPhoto.com. If you’re reading this blog, it means that you’re doing a lot right. Your company, brand or client is already on all relevant social media platforms. You’re thinking in terms of editorial calendars and themes. You develop contests and offer your audience Youtility. You’ve got a robust digital presence with eye-catching videos, maybe even a podcast, and of course the requisite corporate blog.

Social Media 137

Social Media Course Video Marketing Relevance 137

Convince & Convert

FEBRUARY 20, 2014

'Launched on February 9, the #CokeGames are being hosted on Facebook and Instagram across four unique 24-hour entry periods, during which a gold ($100 gift card), silver ($80 gift card) and bronze ($60 gift card) are up for grabs. With the first challenge, Speed Sipping , Coca-Cola calls out, “Speed skating is fun, but Speed Sipping is delicious. Show us how fast you can down a Coke mini can, tag your video with #CokeGames and you could win a $100 gift card!

Promotion 136

Promotion User-Generated Content Tagging Social Media 136

SugarCRM

FEBRUARY 20, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Marketing Automation Services 97

Marketing Automation Services Marketing Automation Advertising Agencies Automation 97

Hubspot

FEBRUARY 20, 2014

'While there are many social networks available to nonprofit marketers to increase cause awareness, site traffic, and donations, only one corporate account can exist on each network. This limits your reach to however many brand fans and followers you can generate. However, nonprofiteers can tap into a wealth of additional social media users that exist right under their noses: those belonging to the personal networks of their staff members.

Social Media 58

Social Media Social Marketing Planning Media 58

SugarCRM

FEBRUARY 20, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 89

Advertising Agencies Gartner Forrester Paid Search Agency 89

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

FEBRUARY 20, 2014

'So you''ve heard of SEO. You''ve heard of CTAs. You''ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that''ll convert them into customers. Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions.

Conversion Rate 56

Conversion Rate FAQ Optimization Conversion 56

Leading Results Rambings

FEBRUARY 20, 2014

'Editor’s note… This post is from Joe Reyes, and outstanding student intern we have had working with us since November of last year. I asked Joe to share his thoughts on how college is preparing him for real-world marketing.

Marketing 61

Marketing 61

Hubspot

FEBRUARY 20, 2014

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe here. Social selling -- it''s not just a buzzword anymore. It''s a crucial part of how successful sales teams communicate with their prospects. That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration.

Hubspot 54

Hubspot Linkedin Social Media Buyer Personas 54

Circle Studio

FEBRUARY 20, 2014

The post For Successful Presentations, Treat Them More Like Conversations appeared first on circle S studio.

Conversion 60

Conversion Personalization Brand Identity Branding 60

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

ANNUITAS

FEBRUARY 20, 2014

'People have an irrational fear of writing I think. To be fair, I have a degree in journalism, so writing is not usually a struggle for me, however, there are times that I find the idea of writing daunting and I get stuck. Why do people struggle creating content, even short blog posts? I think it comes from wanting to be the best at everything and just not knowing how to start.

Eloqua 196

Eloqua Content Buyer Personas Buying Cycle 196

Hubspot

FEBRUARY 20, 2014

'We get it: It''s LinkedIn, the professional network. Business in the front … more business in the back. And not a single funny cat video to be found anywhere. But that doesn''t mean you should ignore the look and feel of your LinkedIn Company Page. You''d be missing out on a great opportunity to put your brand on display and attract qualified contacts.

Banners 61

Banners Linkedin Brand Identity Branding 61

EMagine B2B Blog

FEBRUARY 20, 2014

'My brother heads up an advertising agency in New York. Yesterday he sent me the following message: “We just asked consumers about cheese on their pizza. When we asked them which pizza had more cheese – the one with 12 ounces or the one with half a pound — they unanimously picked half a pound…”. Huh? Run that by me again? With so much discussion about the dumbing down of America, do you think they just couldn’t do the math between ounces and pounds?

Advertising Agencies 67

Advertising Agencies Paid Search Agency B2B Marketing Paper 67

SnapApp

FEBRUARY 20, 2014

March Madness is hitting SnapApp. For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you ! We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning