Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process. To accomplish all that, there are five keys to turning your website into a lead-generating sales and B2B marketing machine. On-Page Search Engine Optimization (SEO) - While you might have a sharp-looking website, be mindful that search engines rule the Internet. The keywords play a role here, too. MORE >>

Increasing Your Reach and Your  Income. Last Tuesday I presented a web cast to a number of people on the topic of how to partner or how to work with other organizations that are “ non-competitive but sell in to your existing market”.  I call these Business-EcoSystem partners. It is a philosophy and tactic that Executives can use to leverage your expertise, your resources and ability to grow your business. If you would like additional information on this topic send me a request:  Ken@AcumenMgmt.com. have listed a few ideas and I would encourage all the readers to contribute their thoughts. MORE >>

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts has a curator. Please note: we haven’t been [.]. Content Creation Marketing Tools MORE >>

42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study. So yes, it’s become really important to get email for mobile right. Mark your calendar for Wednesday, February 27th 11:00 am Pacific, PT / 1:00 pm CT / 2:00 pm ET, and sign up now. Topics will include: How to make email more mobile-friendly. Best practices for mobile email. The future of mobile email. MORE >>

by Jason Miller Ever wonder how a word gets into the Merriam-Webster dictionary? It’s one of the most popular questions facing their editors on a daily basis. The answer is quite simple actually: usage. Each day these editors devote several hours to scouring published text in search of new words to mark and record new words along with the appropriate context and insight into use and form. As a social media marketer I hear lots of new buzzwords on a daily basis. While I of course am not a linguist, I thought it would be fun to study a particular group of these social media subcultures. MORE >>