Tue.Feb 26, 2013

Trending Sources

Is Customer Experience The Future of Marketing?

B2B Marketing Insider

Time to turn our attention to the biggest challenge in marketing:  focus on the customer and the customer experience. In our last Future of Marketing  interview, Dr. Liz Alexander discussed thought leadership. Today’s  interview is with Daniel Newman  (@ DanielNewmanUV ), Daniel serves as the Co-Founder and CEO of  EC3. He is also the author of the best selling business book  The Millennial CEO.  .

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. They read Seth Godin, a bit of Brogan, maybe a bit Gary V for the attitude, mash it all together and slam out another samey samey blog post. Bloggers in factory-mode. Frizzzzzle.

Salespeople: Expand Your Reach and Your Income

Your Sales Management Guru

Increasing Your Reach and Your  Income. Last Tuesday I presented a web cast to a number of people on the topic of how to partner or how to work with other organizations that are “ non-competitive but sell in to your existing market”.   I call these Business-EcoSystem partners. Salespeople must find ways to leverage themselves as well and the good news is it won’t cost selling time.

Digital Marketing: 10 Tips for your Programs

Fearless Competitor

Buffer Digital marketing is the rage today. Everyone is moving away from print and focusing on digital marketing programs. But what are the keys to getting the most from your Digital Marketing programs? Here are ten tips: Start by understanding buyers. Good digital marketing programs start by developing a deep understanding of buyers. Have a strong value proposition. Gently nurture leads.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process. Within on-page SEO, there are two areas to keep in mind: The “visible” and “invisible.”.

Your fans want to know exactly how you did it

Biznology

People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” ” There are two motivations for sharing what’s behind the curtain that I can discern: humble-bragging (hey, look what I can do) and also-ran (hey, look, I can do it too!).

The Social Marketer’s Urban Twictionary [Infographic]

Modern B2B Marketing

by Jason Miller Ever wonder how a word gets into the Merriam-Webster dictionary? It’s one of the most popular questions facing their editors on a daily basis. The answer is quite simple actually: usage. Each day these editors devote several hours to scouring published text in search of new words to mark and record new words along with the appropriate context and insight into use and form.

Best Content Curation Tools for Entrepreneurs and SMBs

Writtent

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts has a curator. Please note: we haven’t been [.]. Content Creation Marketing Tools

Culture Always Wins: Closing the Cross-Cultural Sale

ViewPoint

Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. Your leads may be perfect. They may have the budget and the authority to buy. They may need what you’ve got. They may be ready to purchase. But there’s one problem: They’re on the other side of the world. And for all the talk of globalization, the potential for misunderstandings and mistrust is exponentially higher when salespeople are forced to reach across the cultural chasm. ITSMA’s member companies see this every day. Our members execute big-ticket cross-border IT services projects. asks the U.S.

It’s Not All About You: Using Reciprocation to Achieve Sales Goals

Sales Prospecting Perspectives

Back in October, I attended a friend’s wedding and was on the outskirts of the dance floor sipping a drink deciding whether I felt mindless enough to mingle with some strangers. Out of pure procrastination, I caught sight of an acquaintance’s husband standing nearby. He reminded me of Christian Bale’s character from American Psycho so naturally I went over to introduce myself and literally within 5 minutes I had somehow divulged that not only did I sell my house but I made a profit as well. savored my drink by consuming it slowly; I was going to need every drop for this interaction.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. This is your chance to appeal to like-minded B2B professionals, and tout what you can offer them. The About Section.

Starting to Think About Purchasing B2B Marketing Services? (Part 3)

Marketri

Here are the Most Frequently Asked Questions for the Late-Stage Buyer. Part Three of Three. There are many options when it comes to purchasing marketing services. In this third and final segment about the buyer’s journey, I will answer the most frequently asked questions about how to make the right vendor selection. During part one , we discussed what marketing is and isn’t.

Fathom Wins Gold at Which Test Won’s 2013 Online Testing Awards

Fathom

Fathom’s talented conversion rate optimization team led by Mike Perla brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning. Approximately 200 entries from more than 150 companies competed … Continue reading → The post Fathom Wins Gold at Which Test Won’s 2013 Online Testing Awards appeared first on Fathom.

Test 31

Don’t Just Show Up. Follow Up.

Sales Lead Dynamics

“70% of success in life is showing up.” ” Woody Allen. Well, Woody, maybe that’s true “in life” But it’s certainly not true with networking events. There are three keys to a successful networking event. Each is equally important. Showing Up (at the right venues). Making new connections and renewing old ones. Following up systematically. Take action. Do

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Marketing Automation Systems are on the Rise

Webbiquity

Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. But marketing automation systems aren’t meant to replace personal engagement. How Does it Work?

Wisdom on the Future of Advertising

Paul Gillin

Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). agree with every single one of his 11 conclusions, however. In particular, he notes that purpose will be more important than strategy and that trust will be absolutely essential.  In a world awash with choice, trusted intermediaries will be the most important brokers of influence.

How to Grow Your Business via Word of Mouth – Become Fans of your Fans

Fearless Competitor

Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. first learned of this idea in the great book, Brains on Fire. It was in this book that the idea of becoming fans of your fans was introduced. also had the opportunity to interview Brains on Fire Fearless CEO, Robbin Phillips on Marketing Made Simple TV : You can watch Robbin’s show here. I’ve been using this idea with my “TV on the Web” show, Marketing Made Simple TV. Do I buy PPC ads or sponsored tweets?

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in. Thanks to everyone who participated in the survey!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Two Living Reasons Why Scouting Still Matters

Marketing Craftmanship

Boy Scout Honor Medal with Crossed Palms. Last night, my 16 year-old grandson was awarded the Boy Scout Honor Medal with Crossed Palms for saving his younger brother and himself from drowning in a sudden squall and rip current in the Pacific Ocean. The Boy Scouts of America gives this award only “in exceptional cases to a youth member or adult leader who has demonstrated unusual heroism and extraordinary skill or resourcefulness in saving or attempting to save life at extreme risk to self.”  Fewer than 300 of these medals have been awarded since the recognition was established in 1938.

Mobile-Friendly Email: Trends and Best Practices

Marketing Action

42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study. So yes, it’s become really important to get email for mobile right. Topics will include: How to make email more mobile-friendly.

Outbound is Back In: Bring on Intelligent Prospecting and the Problem Identifiers

Illuminating the Future

Has the B2B sales profession gone soft? . Marketing leaders are triumphantly pointing to data points that say buyers are making 60-70% of a decision before even contacting a supplier. The implication – from the perspective of marketing – is that it’s merely necessary to put more content out on the web. Let buyers make their own decisions. Sales has to generate their fair share of the leads.

What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of online marketing forever. While some say that Facebook Open Graph will merely allow greater access into the private lives and web behavior of millions of consumers, it’s a goldmine for marketers. online marketing.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

5 Social CRM Tools for Small Business

Sazbean

Customer relationship management tools have existed for years. Businesses use them to manage customer interactions across channels and departments, including marketing, sales, customer service, and technical support. One area where traditional CRM systems fall short is their inability to incorporate social network data about customers. This is important because consumers frequently ask product-related questions, and share with friends and followers their product purchase intent, as well as their personal experience using products. This is where social CRM tools play a key role.

VIDEO: SMB Branding Tips

Client Bridge

From Entrepreneur.com, here's a video in which branding expert Erika Napoletano discusses tips for growing a small business by getting your customers to see your business as the solution to their problems. View Original Article

Crafting Your Unique Brand Promise: Finding the Big Idea

Great B2B Marketing

Do you want truly competitive differentiation for your company—with a value-added extra that makes the products and services you offer resoundingly unique and clearly better than your competitors? You can find it in The Big Idea—your unique brand promise. compelling brand promise is essential for creating a powerful marketing and sales engine. What is a unique brand promise?

Sales Operations Instant Lead Routing Technology Advances

B2B Lead Blog

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities. SmartForms automated enrichment eliminates much of this friction and delay,” Firme explained.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The Future is NOW for B2B

ANNUITAS

Every year an article is published that lists forward-looking statements about the year to come for B2B marketing and sales.  The article is followed by several proof-points about why the future will be different for those in the B2B space, especially this year.  While these articles do provide some good insights, they miss one vital fact: that the future is now. Read the latest article by Carlos Hidalgo @cahidalgo as seen in today’s ADMA newsletter.  Full story here.

Sales Operations Instant Lead Routing Technology Advances

B2B Lead Blog

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities. Customers using ReachForce SmartForms are shaving significant time and in many cases automatically delivering precision-routed leads with no friction and with significant additional information to qualify the sales prospect. About ReachForce.