Marketing Insider Group

JULY 31, 2016

TL;DR We’re taking a 4-week hiatus from new episodes to tinker on 3 core things driving Unthinkable forward. We’re sharing the behind-the-scenes of our creative process via email only, so be sure to sign up at unthinkable.fm to get one email per week. Over the first few months of the show, your response to what […]. The post What Are We Searching For?

Creativity 111

Creativity Search Marketing Email Marketing Process 111

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. So what exactly gives their insights credibility and makes them valuable?

B2B Marketing 89

B2B Marketing Planning Marketing Management B2B 89

B2B Marketing Directions

JULY 31, 2016

Understanding how potential customers make buying decisions is critical for successful B2B demand generation. But research shows that this is a big challenge for most B2B marketers and salespeople. For example, in its annual sales performance optimization surveys, CSO Insights asks participants to rate their ability to understand their customer's buying process.

Buy 69

Buy Process Work Management Marketing Management 69

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts ? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. So what exactly gives their insights credibility and makes them valuable?

B2B Marketing 62

B2B Marketing Planning Marketing Management B2B 62

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TaylorMadeIn KEW

JULY 31, 2016

Marketing is what marketers do. (Don O’Sullivan). We do what we know and learn. (Jordan Nikolovski). In my last post I argued that B2B marketers don’t always have the qualifications necessary to become great marketers. That instead of formal training in the discipline of marketing we rely on the technical skills – the tactics and channels – we learn on the job.

B2B Marketing 48

B2B Marketing Work Management B2B Marketing Management 48