Customer Experience Matrix

APRIL 4, 2014

'I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. The general idea is almost boringly straightforward: monitor events as they occur and pick out new and interesting information. But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse data types, several levels of natural language processing, and sophisticated trend detection.

Social Media 219

Social Media Enterprise Management Trends Work Management 219

Writing on the Web

APRIL 4, 2014

'It must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning tennis partners were waiting for me. Eureka! I cried as I found a cleverly compelling hook, saved my post as a draft and ran off to the tennis courts.

Advertising Agencies 182

Advertising Agencies Hubspot Business Blogging Tips 182

KoMarketing Associates

APRIL 4, 2014

'For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Content Marketing Paper 172

B2B Marketing Traction

APRIL 4, 2014

'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline. In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry.

SEO 145

SEO Product Cross-Selling Buzz 145

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Webinar Metrics

Biznology

APRIL 4, 2014

'Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with everything!). True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your cu

Service 119

Service Content Marketing Tools Inbound Marketing 119

Convince & Convert

APRIL 4, 2014

'Mike McCamon, Water.org @mccamon. Mike McCamon , Chief Community Officer at Water.org , joins the Social Pros Podcast this week to discuss transitioning a non-profit from direct mail to new media, the best way to use celebrity to your brand’s advantage, and how his team uses partnerships to enhance their social presence. This week’s Social Pros Podcast also features guest host Nick Cicero , Director of Client Strategy at Expion.

Communities 129

Communities Features Media Brand Identity 129

Biznology

APRIL 4, 2014

'Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with everything!). True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your cu

Service 105

Service Content Marketing Tools Inbound Marketing 105

LEADership

APRIL 4, 2014

'Do you know what steps you need to take to optimize your landing pages? In this new infographic by Quick Sprout , marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion. This intriguing infographic, which is titled “How to Optimize a Landing Page”, is a source I highly recommend bookmarking as one of your future references.

Landing Pages 71

Landing Pages Tagging Display SEO 71

Convince & Convert

APRIL 4, 2014

'Oh, April Fools’ Day! Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” From spray-on yoga pants from Lululemon and Pledge, to renting out your desk on Airbnb and even DIY toupee accessories from Modcloth, this year’s good natured fun was a mix of weird and wonderful , just like the holiday intended.

Case Study 75

Case Study Case Studies Communities Twitter 75

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

APRIL 4, 2014

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If you’re a business owner you’re probably trying to grow. We all are. We’re also severely short on time and there just isn’t enough of it in the day. If only we could find more time to work on planning, preparation, and prevention, we’d surely be more profitable and grow faster.

Work Management 61

Work Management Spending Organic Leads Order 61

Vidyard

APRIL 4, 2014

Once your video fades to black, there are two preferable outcomes (one more ideal than the other). You can either impress your audience, (“wow, that video was neat!”), and then they go about their business; or you can inspire real action (i.e. “Yes I want to start a demo right now!” *click*). As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Hubspot

APRIL 4, 2014

'Let me guess. your boss wants you to get even more leads this month than last. Maybe you''ve got some big initiative planned with lots of moving pieces and a ton of team support. Maybe it''s just you trying to keep your head above water and squeeze out some extra leads. Regardless, you should know that you don''t always have to take on huge campaigns to move the needle -- sometimes little changes can make a big difference, especially on your landing pages.

Landing Pages 57

Landing Pages Conversion Mobile Marketing Lead Gen 57

i-Scoop

APRIL 4, 2014

'The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences. Target groups, segments, followers, subscribers, fans, suspects and prospects: we had our fair share of terms to describe people of […].

Opinions 36

Opinions Business Storytelling Custom Publishing 36

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Social Media

Hubspot

APRIL 4, 2014

'On the surface level, there seems nothing harmful about selfies. At their worst, they''re an annoying pop culture trend based on intentionally choreographed photos that speak to the self-indulgent nature of the person taking them. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All harmless fun, right?

Advertising Agencies 55

Advertising Agencies Viral Marketing Paid Search Agency Ethics 55

Adobe Experience Cloud Blog

APRIL 4, 2014

'Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. We know that it can be confusing to sort through all of the available solutions. And we know that every marketing team is unique and has different needs. It’s easy for a marketer to be drawn to the first solution that provides more functionality than you have today—even if it only offers a marginal improvement.

Lead Scoring 105

Lead Scoring Lead Ranking Marketing Automation Services Leads 105

Hubspot

APRIL 4, 2014

'There''s a lot of advice out there on how to get more leads from your website: build an intuitive conversion path , place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren''t so obvious.

Optimization 57

Optimization Marketing Websites Leads Lead 57