Biznology
APRIL 3, 2015
'Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal. So how can a brand or small business know if its social media strategy is actually working?
Convince & Convert
APRIL 3, 2015
'Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows).
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Avitage
APRIL 3, 2015
'For all the time, attention and investment made in sales enablement tools, it’s a shame a fraction of that hasn’t been invested in solving the core problem: the content itself. One of our colleagues often quips: “it’s easier to buy software.” He means easier than figuring out the culture and process changes, aligning siloed functions, enrolling stakeholders, and resolving all the interdependent causes of problems.
Convince & Convert
APRIL 3, 2015
'As the snow begins to melt and spring promises to appear, we soldier on here at the Social Pros Podcast. In March, we heard from a non-profit digital communications expert at Habitat for Humanity; the marketers of shipping marketplace uShip; the mind behind social media, CRM, and customer service at Whole Foods; and the leader of social media marketing software ShortStack.
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Adobe Experience Cloud Blog
APRIL 3, 2015
'Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
APRIL 3, 2015
'Getting chosen to speak at a TED conference is no easy feat. Attending a TED conference -- as in, sitting in the audience -- is a little like applying for college, with a short essay-style application including questions like "What are you passionate about?" But to speak at a conference is even harder. TED''s content director Kelly Stoetzel and her team review thousands of candidates and whittle them down to 60-70 speakers for the twice-a-year, week-long conferences.
SnapApp
APRIL 3, 2015
Today we’re going to try something a little different with SnapApp of the Week – rather than highlighting a specific SnapApp, we’re sharing a story of how a SnapApp customer used creative promotion techniques to get better results across channels. Enjoy! Getting prospects to engage on LinkedIn can be difficult. The network average for click-throughs on ads is just 0.025 percent, so finding a way to stand out and grab attention is critical.
Hubspot
APRIL 3, 2015
'Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. While every organization has a unique approach to categorizing its leads, there are several myths associated with lead quality many organizations fall to.
Content Standard
APRIL 3, 2015
Mobile retail marketing isn’t just about Internet sales—a savvy retail content marketing strategy also drives traffic to brick-and-mortar stores. Once customers get inside, the right mobile marketing tools can even help push them to purchase. As mobile content evolves, consumers are more and more frequently reaching for their phones as their most trusted “shopping assistants,” Google reports.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
APRIL 3, 2015
'Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford"). But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed. Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differenti
Influitive
APRIL 3, 2015
We are living in a Membership Economy. The Membership Economy is a term I coined to describe a massive change I have been documenting over the past 11 years, and recently wrote about in my book by the same name. Organizations have slowly been changing their focus from ownership to access; from transactions to relationships; and from having anonymous customers to really knowing their top advocates.
Hubspot
APRIL 3, 2015
'Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. Here''s a quick crash course in how to make the most of your ecommerce capabilities -- from what you can sell to how to start selling, and how to set yourself up for ecommerce success.
Content Standard
APRIL 3, 2015
In the early 1980s, personal computers began entering the homes of average Americans. In 1993, America Online (AOL) sent out its first disks to the public. On New Year’s Eve in 1999, everyone wondered if the Y2K bug would cause a world too reliant on computers to crash. And around or between those dates, the Millennial generation was born. Members of this generation, while not quite digital natives (that would be Generation Z), were still reared on digital technology—I was nine when my dad
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Hubspot
APRIL 3, 2015
'Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this? Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts.
Hubspot
APRIL 3, 2015
'When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers. I would get lost in creating new ways to write out my name or drawing cartoon representations of my friends. Teachers were constantly telling me to to "knock it off" and focus on my studies. Eventually, I did knock it off -- mostly because I realized I wasn''t that good at drawing on paper.
Hubspot
APRIL 3, 2015
'How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one? Most of you, I''ll bet. While we''re not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet -- especially social media sites. In fact, users spend more time accessing social media from their mobile devices than their desktop.
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