ViewPoint
OCTOBER 31, 2013
'I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft.
Avitage
OCTOBER 31, 2013
'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What functional and business outcomes would improve? Want some help? No problem. We (and others) can help. But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary busin
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Crimson Marketing
OCTOBER 31, 2013
'Image: Courtesy of Just a Guy Thing. 1. Instagram. Dress in normal every day attire; casual wear; whatever you want really. Purchase a really large case of graham crackers to carry around with you. Hand out said graham crackers really fast. Insta-graham, get it? 2. White space. Dress in all white. All white everything. Maybe even consider a white wig and face paint. 3.
Avitage
OCTOBER 31, 2013
'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What functional and business outcomes would improve? Want some help? No problem. We (and others) […] The post How to execute content marketing appeared first on Avitage.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vision Edge Marketing
OCTOBER 31, 2013
'Although most markets are fiercely competitive, with so much focus on demand generation, many marketers cannot allocate sufficient resources to anticipating competitors’ moves. Companies need to make a myriad of strategic and tactical decisions regarding how they will operate in the market and engage with customers. These decisions often require a strategic lens that considers both the customer and competitive environment.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 31, 2013
'Author: Fab Capodicasa If you’ve ever received emails selling Viagra, one hundred Facebook likes, or the classic Nigerian businessman wanting your bank details, you’ve glimpsed the underbelly of digital marketing. Digital marketing can be a powerful tool in any industry (including the financial industry and the healthcare industry ) but today I’d like to discuss one of the dangers — what I call the “Digital Marketing Mafia.” These organized syndicates are far more insidious t
EMagine B2B Blog
OCTOBER 31, 2013
'The Web Marketing Association recently awarded WebAwards to six (6) websites designed by eMagine. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website
Hubspot
OCTOBER 31, 2013
'Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Hopefully a couple hours later, I have something that''s in great shape. Today is a little different. I''m actually not typing at all -- I''m writing this blog post by "talking it" on Evernote. And it only took me ten minutes.
The ROI Guy
OCTOBER 31, 2013
'Alinean is introducing a new Sales Productivity Calculator into our ValueStory iPad App. This new tool takes research of Forrester’s Sales Enablement expert Scott Santucci and is designed to help executives determine how worthwhile their sales and marketing investments are at driving growth. Providing a few simple top-level financial metrics is all that is required to see how productive you or your clients’ sales and marketing investments are.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 31, 2013
'Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If you missed it, you can grab the full recording here.). A lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions. So, we compiled them all and, well, that''s why you''re reading this blog post.
Vidyard
OCTOBER 31, 2013
On this, the scariest day of the year, the Vidyard crew wanted to bring you a horror video fit for a modern marketer. We’re proud to present our Halloween feature, directed by Blake (Hitchcock) Smith: Franken-Bot! *cue scary noises* It was a dark and scary night in Transilvidia where one Dr. Vidyard and his ugly minion, Igor, started work on their creation in the laboratory… It was a massive , powerful video machine, and though they tried to tame it, the creature was unstoppable!
Hubspot
OCTOBER 31, 2013
'A multi-platform digital omnivore with a flamingo hat on -- that is my Halloween costume this year. Aside from the flamingo hat, I look strikingly similar to my everyday self. Maybe you perused Pinterest for costume inspiration and then actually put effort toward creating one. I, on the other hand, did neither of those things, but serendipitously found costume inspiration in the depths of a comScore mobile marketing report.
SnapApp
OCTOBER 31, 2013
A key theme at Digiday’s Digital Publishing Summit was publishers’ desire for more sponsorship opportunities. Here’s how they can get more. We just returned from Digiday’s Digital Publishing Summit where one of the key themes was native advertising and what people are doing to create more and better sponsored content. Today, 8-in-10 people say they prefer connecting with brands through content rather than traditional ads.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
OCTOBER 31, 2013
'Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it. But the impact on individuals and their careers, while discussed a great deal, has been much less measured. Are we at a point where we need to redefine success to include network prominence and connections?
KoMarketing Associates
OCTOBER 31, 2013
'As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing. This compilation of B2B content marketing resources is based on a number of factors, including membership, frequency of updates, and validity of content.
Hubspot
OCTOBER 31, 2013
'At one point or another, we all need inspiration to do our jobs better. It doesn''t matter whether you''re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need to see examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and make our own marketing even better.
Convince & Convert
OCTOBER 31, 2013
'Happy Halloween! In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats. From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
OCTOBER 31, 2013
'There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities. So. is Twitter a tool we can use for that, too? Abso-tweetin''-lutely! Twitter and content creation have become an integral part of our day-to-day marketing lives in the past few years, so why not marry the two together to make life a little easier
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