Marketing Insider Group

DECEMBER 5, 2015

REI announced it is doing the unthinkable. The multi-billion retail giant is closing its doors on the biggest day of the year – Black Friday. Why? Because they’re allowing what they promise their customers through their brand story to guide their operational decisions. For marketers everywhere, this is a big deal. And a huge inspiration. […]. The post REI’s Brand Story Proves Marketing Should Drive Operations appeared first on Marketing Insider Group.

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Brand Identity Branding Marketing Content Marketing 136

Hubspot

DECEMBER 5, 2015

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Stop me if you’ve heard this one before. “Mabel, Mabel, sweet and able, get your elbows off the table!”. Whether the lesson stuck with you or not, the rhyme’s message is clear: Etiquette and body language are important. And this is especially true in business.

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Content Standard

DECEMBER 5, 2015

In the past few years, the prevalence of SEO and video content in the digital world has grown at an astounding pace. For each new algorithm change or new hosting platform that appears, a hundred and one new opportunities become available—only to change a few days later with the latest update or service. These are cycles which serve to both support and confuse marketers, often in equal measure, as they try to keep up.

Video Marketing 40

Video Marketing SEO Webinar Metrics Top of Funnel 40