Pam Didner
MARCH 20, 2020
This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. . We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions.
Heinz Marketing
MARCH 20, 2020
By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Communicate, communicate, communicate. We all know communication is one of the most important aspects of a relationship. This is true not only for personal relationships, but professional ones, as well. When working in a B2B or consulting setting, there can be a lot of challenges when one side feels like the other isn’t holding up their end of the bargain.
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Martech Advisor
MARCH 20, 2020
Marketing is evolving yet again. In the age of pandemic and social distancing, when a handshake deal is simply not an option. We have to lean into social selling even more. Digital marketing has become mainstream and unscalable. Overwhelming amounts of content confuse buyers and sellers alike. The trust for brand communication is low. Face-to-face sales are practically impossible, and artificial intelligence (AI) is taking over analytical decision-making, says, Paul Odnoletkov, Marketing Directo
The Daily Egg
MARCH 20, 2020
Each of the sales funnel stages has an impact on consumer behavior. You need to know them intimately. By knowing each step, you can use tactics to improve the number of people that go from one step to the next. This can have a crazy impact on your business. Let’s say you double the number […]. The post What is a Sales Funnel, Examples and How to Create One appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
xiQ
MARCH 20, 2020
“We shall never surrender!” – Winston Churchill. We have to stand up to the global Coronavirus pandemic that is destroying our economies and our will. Businesses have ground to a standstill. Forecasts are being downwardly adjusted. . As marketing and sales professionals, we have to do our part to ensure that we don’t go from bad to worse. Preserving sales pipelines and ensuring that business doesn’t dry up tomorrow is the call of today.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convert
MARCH 20, 2020
I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes. For most countries, lockdown means only essential activity is permitted: grocery shopping, going to the pharmacy, dealing with utility emergencies like plumbing and electricity, and using gas stations.
Content Marketing Institute
MARCH 20, 2020
This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting. Continue reading → The post The New and Future Reality of Virtual Events [The Weekly Wrap] appeared first on Content Marketing Institute.
33Across
MARCH 20, 2020
With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home. The post Monetization in a new paradigm of media consumption appeared first on 33Across.
Sprout Social
MARCH 20, 2020
The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters. .
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
MARCH 20, 2020
Should I buy it? Or should I not? Ahhh – the indecision can be paralyzing! When it comes to making purchases online, vacillating seems to be a part of my DNA. For indecisive shoppers like me, it’s easy to get overwhelmed by the near-ceaseless stream of products as I scroll through a site and feel [.].
SmartBug Media
MARCH 20, 2020
Friendly reminder: We are not attorneys and this should not be interpreted as legal advice. Please seek your own legal counsel for all compliance matters—and in light of new and changing regulations, HIPAA compliance doesn’t necessarily mean compliance with all relevant data privacy or data protection regulations. If you work within the healthcare industry, you are likely familiar with HIPAA , which stands for the Health Information Portability and Accountability Act of 1996.
The Daily Egg
MARCH 20, 2020
The font just needs to be “pretty” right? There’s a lot more to it than that. There’s a gross misconception that typography is simply “font choice” and as long as the font looks good, our work is done. This undermines how important the right typeface is for making text pertinent, effective, and persuasive. As designers, […].
SendGrid
MARCH 20, 2020
Learn more about the protocol encryption command, StartTLS, and how email is encrypted when sending via SMTP. The post What is StartTLS? appeared first on SendGrid.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Outbound Engine
MARCH 20, 2020
Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. They click, open, buy and generate revenue for you. But use the wrong words and what happens? Nothing…and that’s the problem.
SendGrid
MARCH 20, 2020
Learn how email reputation clusters and fingerprinting affect your sender reputation and overall email deliverability rates. The post Email Reputation Clusters and Fingerprinting appeared first on SendGrid.
Optinmonster
MARCH 20, 2020
Are you looking for an easy way to boost leads? American Bird Conservancy used OptinMonster to create new leads and drive donations and petition signatures. Nonprofit or for-profit, you can adopt these same strategies to reach your business goals. Meet American Bird Conservancy. American Bird Conservancy is a nonprofit organization dedicated to conserving birds and their habitats throughout the Americas.
Content4Demand
MARCH 20, 2020
In an uncertain time when we don’t know when we’ll see “business as usual” again, it’s more important than ever for companies to take the time to evaluate their digital strategy and see how it can help their customers in this crisis. When you lose personal contact, your digital strategy needs to be strong. Digital or virtual contact is likely the only way your customers will have contact with you for the next little while.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ActiveDEMAND
MARCH 20, 2020
We’ve continued to enhance our connection with Salesforce, most recently adding in a webhook package. This means that changes in Salesforce can be instantly pushed into ActiveDEMAND. If you’re interested in speedier updates from Salesforce, check out this support article. The post Faster contact updates from Salesforce appeared first on ActiveDEMAND.
Modern B2B
MARCH 20, 2020
Keep calm and adapt your marketing strategy Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy. Remember February 2014? Tube strikes in London caused? major? disruption. But the disruption led to new ways of looking at the world, as millions of commuters were forced […].
ActiveDEMAND
MARCH 20, 2020
With Coronavirus and social distancing becoming a reality, many companies are looking for options to turn physical events and conferences into virtual ones. Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. With that in mind, we thought we’d share our recipe on how we do webinars.
Modern B2B
MARCH 20, 2020
Keep calm and adapt your marketing strategy Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy. Remember February 2014? Tube strikes in London caused? major? disruption. But the disruption led to new ways of looking at the world, as millions of commuters were forced […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brightedge
MARCH 20, 2020
Between 2005 and 2019 there was a 159 percent increase in remote work. As the internet has come to dominate such a large percentage of our daily lives, it has also begun to change how companies and employees interact and complete their work. It allows remote-friendly companies to seek out the best employee for the job, rather […]. The post Staying Engaged With a Virtual Team appeared first on BrightEdge SEO Blog.
Varicent
MARCH 20, 2020
Hi friends. Take a minute today to remember your team is made of humans. They are anxious. They are scared. Their whole world has changed. It will change every day from here. Take a minute for yourself. Give yourself space to feel the unprecedented global emergency we are all in together. We're all distracted. That's okay. No one is operating at 100% right now.
Ledger Bennett
MARCH 20, 2020
In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge ourselves? What are the best ways to increase the skill sets of our media peers while remote working? We have seen both sides of the coin with this virus affecting our clients. Some have seen a downturn in their industries and others have seen their services become vital for the new normal.
Madison Logic
MARCH 20, 2020
Step one of marketing through adversity is identifying the most important accounts for sales and marketing teams to talk to. Step two is making use of all those amazing brochures, one-pagers and presentations intended for the industry trade shows and client meetings. No matter the situation, marketing can us content syndication to help drive business.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
DAGMAR Marketing
MARCH 20, 2020
UPDATE: Since this was published Google and Yelp have made changes to their review process. Google has paused new review publishing (and also responses from business owners as well as Q&As). Yelp has instituted a new review process. Part of the rationale behind these actions are to help businesses avoid negative reviews/complaints about closings and hours (or accusations of contracting COVID19) that are truly beyond their control or unverifiable.
Ontraport
MARCH 20, 2020
The Marketing Automation Buyer’s Guide. Use this checklist to be sure you get exactly what you need from your new software to avoid future hassles. Download Now. The post Guides: The Entrepreneur’s Guide to Small Business Software appeared first on The Ontraport Blog.
Outbrain
MARCH 20, 2020
In 2020, annual spend on affiliate marketing is expected to reach $6.8 billion in the US. That spells two things: opportunity, and competition. Affiliate marketing is a dynamic industry, with new tools and tactics cropping up all the time. Starting out is a steep learning curve, and staying ahead of the game is a daily challenge. The good news is that there are plenty of people just like you – affiliate marketers who are looking to learn, grow and succeed.
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