Crimson Marketing

JULY 26, 2013

'Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . Many companies struggle with providing the right messaging to their audience. It’s not about you or your company, it’s about your audience’s pain points. .

BtoB 160

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 160

Biznology

JULY 26, 2013

'Photo credit: Joe Shlabotnik. In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise of the Internet and unprecedented social media engagement , we have officially entered the era of the service-driven business. Today’s companies have shifted their focus to the customer experience and customer relationships.

Marketing Management 146

Marketing Management Service Business Paid Search Agency 146

Adobe Experience Cloud Blog

JULY 26, 2013

'Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers.

B2B Thought Leadership 105

B2B Thought Leadership Loyalty Thought Leadership B2B Sales 105

Hubspot

JULY 26, 2013

'In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite.

Enterprise Management 58

Enterprise Management Work Management Marketing Management Budget Programs 58

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E-Spirit

JULY 26, 2013

In reading through the Red Hat JBoss Portal datasheet you’ll come across a great summary statement: “If your organization needs a simple-to-integrate, high-performance self-service solution that can be easily integrated into existing systems and meet a wide range of user interface requirements, Red Hat JBoss Portal Platform is your solution.

Organization 40

Organization Service 40

Convince & Convert

JULY 26, 2013

'Tony Clark, Cedar Point @TonyClarkCP. Tony Clark , Digital Communications Manager for Cedar Point Amusement Park , joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors.

Work Management 131

Work Management Skype Social Media Public Relations 131

Hubspot

JULY 26, 2013

'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It''s also one of the most powerful tools marketers can have in their arsenal -- if you know how to use it right. The best and brightest minds in social media perfected and refined their skills by getting their hands dirty in social media.

Social Media 60

Social Media Work Management Planning Media 60