Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were:
- Rachel Davies, Creative Director @ Susan G. Komen
- Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA
- Joseph Manos, Executive Vice President @ MindFire
During the interview, I dug into Rachel’s:
- 30% increase in revenue (by combining direct mail & digital in *this* way)
- “HOOK” method that drives meaningful engagement through multiple channels
Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples!
Also, Mary Ann Geers and Joseph Manos covered:
- insight into some of the surprising industries that are recovering and using Direct Mail
- recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns
This session is for anyone who needs new marketing ideas and inspiration (or those selling direct mail as a commercial printer, agency, or marketing services company).
