Directive Agency
DECEMBER 7, 2018
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. . Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! Let’s dive in.
Fusion Marketing Partners
DECEMBER 7, 2018
Cure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […].
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Content Marketing Institute
DECEMBER 7, 2018
Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?
Sprout Social
DECEMBER 7, 2018
Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot
DECEMBER 7, 2018
If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Not every WordPress theme is set up to house your artwork — you’ll need a video theme that will create the experience you want your visitors to have the moment they enter your website. With the variety of WordPress video themes available, finding just one to use on your website may feel time-consuming and tedious.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
DECEMBER 7, 2018
Ask any freelancer and they can recall the moment when they knew they could turn their side hustle into their full-time gig. For most, it was when they reached a certain pay grade, when they landed a big client or when they became so fed up with the 9-to-6 life, they couldn’t stand another day of office work. Mine was a tad more dreamy, written in the form of an invitation to join a remote work program that allowed me to see the world while building my career.
SmartBug Media
DECEMBER 7, 2018
Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. The reality is that they probably do, and when you use the same tools, you get the same keywords.
Content Standard
DECEMBER 7, 2018
Have you noticed the major improvements smartphone cameras have made over the past year or two? Apple’s newest iPhones feature dual cameras and a “portrait mode” that creates a depth effect to enhance the quality of portrait photos. Google’s Pixel 3 features a 12.2 megapixel camera with an updated wide-angle selfie camera and upgraded software to improve its image rendering capabilities.
Heinz Marketing
DECEMBER 7, 2018
I’ve been sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus and the Power of Thank You. Today’s lesson I’ve learned is about what strategy really means. Many people equate strategy with prioritization.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
chiefmartech
DECEMBER 7, 2018
Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall ), Stackies entrants , and martech salary survey participants — to this community. I found myself humming this tune in the car this morning and have geekily adapted it to a summary of this year’s “greatest hits” on this blog.
PathFactory
DECEMBER 7, 2018
Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get it right, and you’re filling the pipeline, hitting your numbers – everybody’s happy. Get it wrong, and you see conversion rates suffer, you’re not hitting your revenue goals, and worst of all, it drives a divide between sales and marketing teams.
Convert
DECEMBER 7, 2018
It doesn’t matter whether you serve one CRO client or fifty, your CRO process always has the same steps. And each step needs a specific set of tools. So to help you streamline your Conversion Rate Optimization process, we’re sharing 43 CRO tools the experts know and love, organized by the stages you can use.
Hubspot
DECEMBER 7, 2018
Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible. Fortunately, there's an easy solution to adding subtitles to video -- an SRT file. To ensure your videos are inclusive and easily digestible for any audience, it's critical you include an option to watch with subtitles.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BenchmarkONE
DECEMBER 7, 2018
‘Tis the season to get salesy, fa la la, la la, la la laaa laaaaaa. Yes, it’s routine. Yes, you might hate the songs. But the holiday season is a valuable time of year, as anyone in business knows — Q4 is almost always the biggest quarter for businesses, sometimes providing up to 50 percent of their annual sales revenue. So you’ve got to buy into it, whether you like it or not.
Brightedge
DECEMBER 7, 2018
Millennials have a reputation for being the social media generation. They were the first digital natives to reach adulthood, and they have now entered the economy and job market, influencing how businesses across the board market and interact with their customers. The numbers that describe the role of Millennials in the workforce are impressive: They […].
SendGrid
DECEMBER 7, 2018
Postman is a widely used API tool that helps 5 million developers and more than 100,000 companies access 130 million APIs every month. Learn how to set it up in your SendGrid account. The post SendGrid v3 API + Postman appeared first on SendGrid.
Brightedge
DECEMBER 7, 2018
Although over 90 percent of marketers now understand the importance of content marketing and digital marketing when it comes to engaging the modern consumer, that does not mean everyone else at the organization has bought into the value that can come from focusing on search. One of the biggest struggles some brands have when it […]. The post Helping Others See The Value of SEO Recommendations: How to secure buy-in appeared first on BrightEdge SEO Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendGrid
DECEMBER 7, 2018
Developers use a wide array of different applications, code libraries, and methodologies to build out their SendGrid integrations for sending all types of mail related to their businesses. From transactional type order confirmations, password resets and identity emails to promotional newsletters to drive sales or introduce new products or services. During the development process, many […].
Moz
DECEMBER 7, 2018
Posted by KameronJenkins When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab!
Lead Liaison
DECEMBER 7, 2018
How to plan for marketing automation with a “TOPS” approach? Team, Objectives, Personas, Scenarios. Planning a successful automation strategy shouldn’t be done in a vacuum. It should be methodically planned out and executed only after your plan is created. But how do you start a plan? We came up with an easy acronym to help you. Whether your automation strategy is for sales automation, marketing automation, event automation, or all of the above, all strategies should cover a basic ap
FMG Suite
DECEMBER 7, 2018
In a recent seminar, “Growing AUM Through Digital Marketing,” VP of Corporate Development at FMG Suite Rick Fox sat […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Outbound Engine
DECEMBER 7, 2018
Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you. When 35 percent of your clients decide to open an email based on subject line alone, it’s important to spend some time on what your subject lines communicate.
Delivra
DECEMBER 7, 2018
Is your B2B company increasing its bottom line and client list through email? If not, now’s the time to start. B2B marketing automation could easily become your company’s most powerful asset. By coupling your email marketing efforts and automation, you can easily nurture leads and generate sales. 5 B2B marketing automation examples for your email campaigns.
Outbound Engine
DECEMBER 7, 2018
If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. 69 percent only look at the email subject line before deciding to mark a message as spam. The message is clear. Email subject lines play a huge role in recipient engagement.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
QuanticMind
DECEMBER 7, 2018
As a PPC advertiser, you may know by now that in September, Google announced that it planned to further expand the broadening of exact match keywords to make them, well, not so exact. As its name once suggested, exact match keywords triggered ads that matched the exact keyword search. The function essentially hindered or prevented an ad from being served altogether if it didn’t perfectly match the keywords in the specified order of your choosing.
Outbound Engine
DECEMBER 7, 2018
The fast-moving world of social media and online advertising can divert attention away from a pillar of customer communication: email marketing. It’s easy to think social media and SEO are everything. While they are important pieces of your marketing strategy, email still has higher conversion than both combined. And the relationship between email open rates and subject lines simply can’t be ignored.
ActiveDEMAND
DECEMBER 7, 2018
Normally when we talk about Marketing Automation, we talk about how it enables marketing departments to deliver better leads to sales, but with some of our recent feature enhancements, we’re starting to head into sales enablement territory. The features and use cases below are firmly in the sales part of the user journey but involve marketing automation technology from ActiveDEMAND.
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