Wed.Dec 10, 2014

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Measuring mobile

Biznology

'Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time he spends with them better and fancier. At the same time, all the brands work really hard to have a story to say, a story that is appealing to people, something capable to attract their interest, to make them spend money, to engage them even more with their values, and of course to increase the probabil

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Social Media ROI’s Missing Ingredient

Convince & Convert

'(watch video to see my son artistically photo bomb me). Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs.

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The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)

B2B Marketing Traction

'Content marketing. Digital marketing. SEO. Inbound marketing. Outbound marketing. None of these will work if you don’t figure out the number one most important thing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success.

Tactics 115
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Building Your Brand at All Stages of the Pipeline

Hinge Marketing

'You can think of your brand as the combination of your firm's reputation and visibility. The stronger your reputation and the greater your visibility, the stronger your brand will be. Now, in order to grow your brand, you need to utilize techniques that will strengthen your reputation and visibility at the same time. These techniques make up your branding toolkit – and they will help you educate your audience, building your firm’s authority.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why Sales Development Representatives should live in sales

SugarCRM

'The post Why Sales Development Representatives should live in sales appeared first on Salesfusion.

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Google Offers Ad-Free Web Subscription Services

KEO Marketing

'Google has recently started a new ad-free web subscription service that lets people visit certain websites without seeing Google ads. Known as Contributor by Google, the program is currently by invitation only, so users who want to take part need to request a spot on a waitlist to get an invitation. Google is framing this as “an experiment in additional ways to fund the web” but it is apparently targeted toward people who are so eager to read content and access websites without the distraction

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Why Sales Development Representatives Should Live In Sales

SugarCRM

'The post Why Sales Development Representatives Should Live In Sales appeared first on Salesfusion.

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Announcing the Winner of the Best Survey Design!

JotForm

The Web Form Design Awards may have ended a week ago, but we still have some serious prizes to give away! One of the most common uses of JotForm is to create surveys, where people can discover the thoughts and opinions of others. These long, often multi-page forms are essential to many company’.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains

Content Standard

Even social media giants aren’t immune to the effects of search engines. Twitter’s latest experience with search underscores marketers’ need for a coherent SEO social strategy. Twitter reports that a change earlier this year to its hashtag pages has increased the number of the site’s logged-out visitors tenfold, from 7.5 million to 75 million.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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7 Tools Lupita Nyong’o Uses to Overcome Fear

Content Standard

Lupita Nyong’o , the Kenyan actress who astonished audiences as Patsey in 12 Years a Slave , spoke to more than 10,000 women at the Massachusetts Conference for Women in Boston last week. An Academy Award–winning actress and recent fashion icon, Nyong’o is perhaps the last person anyone would expect to struggle with the ability to overcome fear, yet she admitted she does.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Why Last Week’s FTC Twitter Violation is a Total #GameChanger

Convince & Convert

'Image via Shutterstock. If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big. If you’re a brand marketer, what I’m going to share could save you millions of dollars.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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4 Holiday Social Campaigns That Win & Why

Adobe Experience Cloud Blog

'Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. As a consumer, the holiday campaigns that I am most likely to engage with and share on my own social channels are the ones that don’t necessarily offer a discount code, but reflect a piece of my personality.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The 19 Best Content Marketing Blogs From 2014

Marketing Insider Group

'Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of articles, infographics, videos and interviews from the past day, month, week or year.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

'Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment -- media outlets. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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30 Smart Ways to Spend Your Extra 2014 Marketing Budget

Hubspot

'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. 1) Test new versions for low performing calls to action. Estimated cost: $50 per call to action. Sort calls to action by click rate and conversion rate, then redesign ones with the lowest performance.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

'Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. So which kinds of visual content works best on social media? The best answer: a variety.

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 Ways to Get Better ROI on Every Marketing Campaign

SnapApp

Ask any demand gen marketer: Executing a great marketing campaign is not easy. . Coming up with an idea, getting buy-in from your team and managers, developing core and supporting assets… this all takes time, energy, and resources that can be in short supply. . Savvy marketers squeeze out as much value as possible from every campaign. We repurpose assets, approach the core concept from different angles and points of view, and provide new types of value for our audience over time. .

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GreenRope's Newest Features and Upgrades

GreenRope

GreenRope’s latest and greatest: new upgrades, features, news, and more! Before we get carried away with everything we have planning for the new year, we wanted to take this time to explain all of our newest upgrades and features! We made some big changes to the UI this month, which deserve a dedicated blog post! New Charts and Reports. The most noticeable new feature you’ll see throughout the system is the new charts!

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How to Use Twitter Cards to Drive More Website Traffic [Infographic]

Hubspot

'Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you''re often feeling constrained by that 140 character limit. There''s actually a way around that character limit -- and it can help you increase your conversion rates. Think that''s too good to be true? It''s not: Using Twitter Cards, you can actually embed rich media that don''t count toward your tweet character limit.

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