Thu.Apr 17, 2014

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5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

ViewPoint

'In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report. In the article I assert: "A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I call ''inbounditis'') negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick.

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Common Pitfalls in Demand Generation Strategy

ANNUITAS

'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. But nine times out of ten when I ask someone about their strategy, what they share with me is just a list of tactics. Not at all what I’d call a strategy.

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4 Ways To Fix Your Facebook Problem

Convince & Convert

'There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

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#BADMarketing from MSI

Crimson Marketing

'The “safest” place to keep your laptop, according to MSI…#BADMarketing (Mashable). The post #BADMarketing from MSI appeared first on.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Your Enterprise’s (Almost) Unfair Competitive Advantage

Adobe Experience Cloud Blog

'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair.

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Competing With Content Marketing: 7 Steps to Success [Infographic]

Hubspot

'If you''re already embracing inbound marketing tactics to grow your business, you won''t be surprised to hear that other marketers are continuing to shift more budget and resources toward content. It''s predicted that 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their business, it''s important to understand how you''re performing against industry standards.

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Rockstars Create Innovation In The Nation: Marketo Summit Recap

SnapApp

Innovation begins with you. B2B marketers are more empowered than ever to drive real revenue growth and messaging to a wider audience. Today marketers have the technology, data, and insight to deliver custom messages for their audiences. The age of human-to-human marketing is upon us and at the Marketo Summit in San Francisco, this energy rippled through the three day summit.

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A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns

Hubspot

'Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. If you do already have a Twitter account set up for your business, you might consider supplementing your organic efforts with some of the paid promotional opportunities that Twitter offers.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

'This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. It can seem like one of those things that only a true “data geek” could ever hope to understand.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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10 Education Blogs You Should Follow According to Teach.com

Hubspot

'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Activity : The frequency at which the blog posts articles.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google's New +Post Ads Now Available to Brands With 1K+ Followers

Hubspot

'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. That means if you went on a site like Elle , you could see a brand''s fully interactive Google+ post in place of a traditional banner ad.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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#CloudCareer Central: Five Expert Views on the Impact of Cloud on Career

LeanData

SAP recently wrote an article on the impact of cloud on careers. Posted by Natascha Thomson Apr 17, 2014. Cloud is too often used as a blanket term for anything that is “hosted” on the Internet. To get a more valuable take on cloud, I reached out to three technology innovators and asked them how they see “the cloud” affecting careers and required skills sets in their industries.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#CloudCareer Central: Five Expert Views on the Impact of Cloud on Career

LeanData

SAP recently wrote an article on the impact of cloud on careers. Posted by Natascha Thomson Apr 17, 2014. Cloud is too often used as a blanket term for anything that is “hosted” on the Internet. To get a more valuable take on cloud, I reached out to three technology innovators and asked them how they see “the cloud” affecting careers and required skills sets in their industries.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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Brandfolder of the Week: We Are Popup

Brandfolder

We Are Popup's Brandfolder is a great example of the way that companies can utilize the images section.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Top 6 Content Marketing Takeaways from Marketo Summit

Vidyard

As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. We sponsored the recharge lounge but I had a chance to sneak away a few times and sit in on some sessions. Here’s a quick rundown of the top three sessions I attended and what I learned along the way. Session 1: Lean Content Marketing for Lead Generation This was one of the first sessions I went to and it definitely didn’t disappoint.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

article thumbnail

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.