Thu.May 16, 2013

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10 of the Best B2B Facebook Pages

KoMarketing Associates

'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand.

Facebook 241
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Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers.

B2B Sales 183
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5 B2B Marketing Mistakes That Are Hard To Avoid

Crimson Marketing

'“ The hardest mistakes to avoid are the ones that initially look like the right decision.” A problem many of us face, but how do we avoid making obvious mistakes? I recently found this list of 5 mistakes I’m sure many of us have made when crafting our marketing plan outlines to determine our next move. If we share our successes AND failures, I believe we can all grow and learn together.

Planning 133
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My new Kindle ebook on mailing list research

Direct Response Coach

'Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.] The post My new Kindle ebook on mailing list research appeared first on McCarthy and King Marketing.

Research 131
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Ways to Use Google to Be Better at PR

Convince & Convert

'I’d like to let you in on a secret that most PR pros don’t think of: . Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online.

PR 148

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6 'About Us' Pages That Are Probably Better Than Yours

Hubspot

'When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your website design needs ?

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Did Reader’s Digest Flunk Its Own Trust Test?

Marketing Craftmanship

'…and I have a highly rated TV show. In an effort to goose newsstand sales, the June issue of Reader’s Digest features a cover story entitled, “The 100 Most Trusted People in America Today.” Although the article’s “most trusted” claim is far from trustworthy (in fact, 1,000 people voted on 200 American “opinion shapers and headline makers” that Reader’s Digest had pre-selected), there are some quirky results worth noting.

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4 Signs Your Site Needs an Update

EMagine B2B Blog

'Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? 6 months? 1 year? 2 years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. They require guidance and help along the way.

PPC 59
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10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]

Hubspot

'When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe about their experiences with inbound.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Quality of Content as a Competitive Advantage: Wishful Thinking or the Way of the Future?

SnapApp

As children, we’ve been told at one point or another, “Do your best – that’s all that matters.” For most of us, it’s a fundamental truth we’ve carried into our grown up, professional lives. In content marketing, it’s believed to be the ultimate competitive advantage – like good triumphing over evil, quality content is always supposed to rise out of the fray.

Content 48
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In (Partial) Defense of Tracking Cookies

Hubspot

'It''s easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether -- and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on every site you visit, begging to you to reconsider.

Privacy 52
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6 B2B Marketing Mistakes That Are Easy To Make

Digital B2B Marketing

'The hardest mistakes to avoid are the ones that don’t look like mistakes at all. Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. 1. Assuming Your Audience is Just Like You.

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INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'

Hubspot

'He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition. Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Slideshare Is The Biggest Opportunity In B2B Content Marketing

Marketing Insider Group

'In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “ Slideshare.” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

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The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond

Adobe Experience Cloud Blog

'Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks. And messaging centers around real-time feedback from customers or around current events that happen. The benefit of this type of marketing, is that you can capitalize on trending topics that your followers can relate to.

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Content Marketing: Content Beyond Copy

Biznology

'Image via CrunchBase. Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect with your target audience. Here are a few ideas. Video. First and foremost on your list should be video. From the Dollar Shave Club crew to Blendtec’s Will It Blend series to thousands of other videos that have achieved some level of viral success, it’s hard to argue against the effectiveness of video