Wed.May 02, 2012

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Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

Sally Field (Image via RottenTomatoes.com). The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book  “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906).  Simply stated – is your organization even “likeable” in the eyes of your buyers? 

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Many webmasters in this category have been negatively affected and are unsure of where to turn from here.

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Putting Customer First in Practice: a Humble Example

Conversionation

Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations for our annual Fusion Marketing Experience congress. Somewhere else in the same hotel are the speakers. Among them, Kristin Zhivago. You’re maybe even bored with the message. Knowledge.

6 Boards to Consider for Your Pinterest Brand Page

It's All About Revenue

by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Stumped? Having launched our own Pinterest page today , we decided to detail the six boards we created and why. 1) Infographics. Visuals are what rule Pinterest.

Brand 74

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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How to Buy a Higher Klout Score and Increase Your Social Media Influence

WindMill Networking

Disclaimer: This blog post is in no way condoning the gaming of, or attempts to “buy,” a higher Klout score. This post is also in no way stating or inferring that any given user of the platforms mentioned below, regardless of their metrics or “prices” on the respective platforms, has ever utilized the method I am about to explain. Thanks! So where is the correlation?

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. What better way for a company to get an endorsement from a reliable source, in front of a roomful of potential customers?

Re-boot your company, re-boot yourself.

grow - Practical Marketing Solutions

Click here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You may know him as a blogger, podcaster and author of the seminal book Six Pixels of Separation but he is also a business leader, husband, father and generous friend. You are going to LOVE this short video interview because Mitch reveals plans for his new book.  It really sounds amazing.

Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”

Fearless Competitor

Find New Customers crossed the Rubicon recently. According to Wikipedia, “Crossing the Rubicon” means passing the point of no return, and it refers to Julius Caesar and his army crossing a river named Rubicon in 49 AD. As it was illegal to cross the river, it was an act of insurrection.). We officially drove a stake into job search. It’s dead. But in the long run the business won.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

13 Ways to Create a Cringeworthy Social Media Presence

Hubspot

This week, a new free social media tool called Klouchebag hit the web. If you haven't played around with it already, it's a tool that tells you how. annoying you are on Twitter. Yeah, we'll just go with "annoying" for the sake of this blog post. But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles. And this makes a marketer's job mighty hard. So this post is going to outline all of the worst offenders we've seen in social media. What gives?

Revenue Performance Management: Making the Top Line Top Priority [Infographic]

Modern B2B Marketing

by Jason Miller The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up. Is your company maximizing revenue using RPM?

Twitter Update Makes it Easier for Users to Discover Your Marketing Content

Hubspot

The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right? These days, content discovery is a big problem, both as a user and as a marketer. Well, here's one more for ya!

Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town

Customer Experience Matrix

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. That’s a hefty sum for a company with a reported revenue of $37.5 million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers. Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base. Intuit dominates the market for small business accounting with five million Quickbooks users.) From there, it could creep upwards. million of investment.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. But the evidence suggests that few if any e-news staffs are up to this challenge. I’ve come to this conclusion over the past two years as a result of two studies I’ve conducted of 100 sites and more than 1,000 e-news articles. What accounts for this poor showing? Lack of enterprise.

Nonprofits and Social Media: The Power of Video Story Telling

WindMill Networking

Nonprofit organizations (NPOs) around the world strive to tell their story to potential donors and volunteers every day. We strive to come up with that powerful message that will move people to action. Video is one of the most vibrant ways to paint that picture and create a lasting impact. In the past, NPOs avoided using video because it was expensive to create and challenging to broadcast.

Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]

Hubspot

When you send an email , a lot goes on behind the scenes. And as mere marketing mortals, most of us probably don't understand the process fully, especially when we rely on software to take care of all that technical mumbo-jumbo for us. It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. The Difference Between HTML & Plain Text Emails.

“Creativity Is Just Connecting Things” via LifeHacker

Content Marketing Today

Written by Adam Dachis. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ” ~ Steve Jobs. My first few jobs were mowing lawns and working at a grocery store before I started working in offices.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

2 Management Mistakes That Led To Business Lessons

Sales Prospecting Perspectives

I've had my fair share of management mistakes over the last 15 years. Some are far to epic to openly admit via this blog. Mistakes, while horrendous in the near term, can serve you well later on. Looking back on some of my doozies, I remembered some more substantial ones from my days as an entry level manager in the hotel industry. The point of sharing them is twofold. Here we go.

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Social Media Monitoring Tutorial in Plain English – Future of Engagement

Sazbean

Many social media monitoring tutorials are confusing and do not address the needs of the people reading them very well. Others are quickly produced, content-free pieces designed to rank well for search engines and deliver searches to pages plastered with AdSense ads. See what he says below: Highlights: Integrate SMM tools into your social marketing campaigns. Analytics Social Networks

Human Behavior and Multiple Identities in B2B Marketing

B2B Ideas @ Work

Staying connected via smartphones is crucial to maintaining relationships with your clients and prospects in B2B marketing. That being said, sometimes there is a time to cut the smartphone tether. Multiple Identities. Social and behavioral research suggests we all have multiple identities that are called forth in the appropriate social context. Conflicting Goals. Fragmentation.

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

12 Best Email Marketing Tips for Professionals

Sazbean

Today’s consumers want to connect with businesses in a variety of ways, but the sophisticated consumers in your database and on your subscriber list are not willing to tolerate generic email blasts from corporations. Email campaigns must be targeted and relevant to the customer. It all starts with knowing the best email marketing tips and strategies to obtain customer data and how to reach your consumers wherever they are online. Capture Emails With Double Opt-In. – 12 Best Email Marketing Tips for Professionals by Vangie Beal. News & Notes

10 Secrets to Leading a Successful Marketing Campaign: Part 1.

Volacci

Crafting Next Generation White Papers for Social Media Oriented Reader

Fearless Competitor

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s short-attention readers? White Papers 2.0.

Marketri LLC Hires Kevin Self as Content Marketing Manager

Marketri

DOYLESTOWN, Pennsylvania (May 2, 2012) – Marketri LLC, a full-service business-to-business (“B2B”)outsourced marketing firm, announced today that it has hired Kevin Self as its Content Marketing Manager. With a background in journalism and B2B marketing, his primary responsibilities will be to help clients develop strategic marketing plans that focus on effective content development and dissemination across a variety of technology and media outlets. “Mr. Self earned a B.S. Marketri is located in Doylestown, Pennsylvania and serves the Northeast Region.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Social Customer Service

Client Bridge

Customers are increasingly turning to social media to solve their problems or air their grievances. Companies that fail to realize this, and embrace these new methods of communications, run the risk of losing customers. From Our Social Times, here's an infographic about the current state of social media used for customer service. View Original Article

Content Marketing Tools Series #6 Pinterest

Connect the Docs

Content Marketing Tools Series #6 Pinterest. About Pinterest. Normal. sap. 1. 1. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. 1. personal. 19. 5. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About Pinterest. Users can browse other pinboards for inspiration,’re-pin' images to their own collections and or 'like' photos. percent). 1.

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Social Media: What's Hot? It's got to be a solid budget item". Inbound vs. Outbound Marketing. Stay Tuned

How to Get Executive Buy-in for a Testing Program at Your Company

Vertical Response

As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or Personalization ), we also realize that lack of time and resources or other seemingly more lucrative priorities can be major roadblocks for others. Get Executive Leadership Onboard.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.