Marketing Insider Group

JUNE 22, 2015

The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically changed our world. As consumers, brands and marketers, we create, consume and share massive amounts of information. The question we get asked quite often: How does a B2B brand compete with all the noise and reach your target customers with relevant and timely information?

B2B Marketing 173

B2B Marketing B2B Content Mobile Marketing 173

Biznology

JUNE 22, 2015

Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. There were no solid competitive intelligence tools. Plus, advanced testing capabilities were out of financial reach for most companies. Things have certainly changed. Today, content creators can access a host of fantastic tools that make their writing life easier.

Cost 159

Cost Tools Long Tail Marketing Broadcasting 159

Hinge Marketing

JUNE 22, 2015

Here at Hinge, it’s become something of a tradition to take the annual Association for Accounting Marketing (AAM) conference as an opportunity to reflect on where accounting marketing stands today – and where it might go in the future. This year’s conference was particularly eventful for us, as it saw the release of our second accounting marketing budget benchmark study with AAM.

Budget Programs 70

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 70

EMagine B2B Blog

JUNE 22, 2015

While backlink building and removing is not the most exciting SEO topic, it is definitely a crucial and oftentimes complicated one. Many sites have purchased links in the past that are hurting them now, and unfortunately it seems much more difficult to remove them than it was to build them in the first place. To help anyone who may be wondering if they should remove some of their low quality backlinks, we’ve put together this 6-step guide for finding and removing “spammy” backlinks: 1.

CAN-SPAM 65

CAN-SPAM Correlation Contacts Google 65

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hubspot

JUNE 22, 2015

After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience. Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices.

RSS 61

RSS Paid Search Agency Custom Publishing Advertising Agencies 61

Hubspot

JUNE 22, 2015

When you first get started with Twitter, there are plenty of resources to help. Lots of guides on setting up your profile, tips on responding to your followers, and tutorials on picking your very first cover photo. But what happens after you've mastered the basics? Where do you turn for helpful, actionable advice to help you optimize your Twitter strategy?

Webinar Metrics 55

Webinar Metrics Twitter Conversion Social Networks 55

Brandfolder

JUNE 22, 2015

Have you ever wished you could convert file types with the click of a button? Our new on-site image converter makes it a breeze to manipulate images in an enhanced or enterprise.

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Hubspot

JUNE 22, 2015

Marketing automation is the very core of HubSpot’s abilities. We talk all the time about the buyer’s journey , the marketing funnel, segmenting your contact lists, and automating the whole process. And it works, obviously, or we wouldn’t still be here. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions.

eCommerce 53

eCommerce Comparison Advertising Funnels Segmentation 53

Content Standard

JUNE 22, 2015

There comes a time in almost every social media user’s life when his or her preferred platform lets them down. For some, this comes as a lack of an almost too-obvious feature, while for others it may be because of a seemingly random rule or restriction. For a while now, those interested in much-hyped Instagram marketing were faced with this very dilemma when, after settling into their office, they booted up their computer only to find themselves hamstrung by Instagram’s computer inte

Mobile Marketing 40

Mobile Marketing Paid Search Agency Privacy Profiling 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Customer Experience Matrix

JUNE 22, 2015

It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. The reason took longer to grasp: eventually I recalled that Tealium started as a tag management system and passing updated attributes to other systems is what tag managers do.

Marketing Automation Services 218

Marketing Automation Services Tagging Work Management Marketing Management 218

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year. Here are 5 emerging mobile marketing trends for you to take advantage of now : 1.

Mobile Marketing 105

Mobile Marketing Marketing Automation Services Trends Paid Search Agency 105

Hubspot

JUNE 22, 2015

In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. ”And we need you, [your name], to create and promote some new content pronto so we can generate those leads!".

Top of Funnel 59

Top of Funnel Campaigns Landing Pages Content Marketing 59

Content Standard

JUNE 22, 2015

As a content marketer, you will run into situations where you need to justify your content strategy budget. Learning how to measure awareness, engagement, and conversions will always be important—but those KPIs might not always be enough to keep your program afloat at a competitive organization. Good marketers understand what impact their initiatives have on the business’s bottom line; the best marketers, however, know how to package up both data points and emotion to tell a story about th

ROI 40

ROI Budget Programs Work Management Newsletter 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JUNE 22, 2015

What we eat has a direct impact on our performance at work. Want your mind (and your body) to perform optimally? Then you'll need to practice good nutrition. While this concept is neither new nor revolutionary, it's the ability to actually do it that's eluding many of us. Why? One big roadblock is figuring out what "good nutrition" actually means. The amount of conflicting information out there tends to leave us with more questions than answers.

Product 61

Product Hubspot Communities Optimization 61