ViewPoint

MAY 13, 2016

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling t

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Marketing Insider Group

MAY 13, 2016

Backlinko is one of the world’s top websites for SEO tips, advice, and training. And the man behind it, Brian Dean, is among the very best in the business. This is despite being a relative latecomer to the party – he “discovered” the industry in 2010, while trying to promote a nutrition site, […]. The post 10 Things You Can Learn About Content Marketing from Backlinko appeared first on Marketing Insider Group.

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Content Marketing Content Training SEO 123

Biznology

MAY 13, 2016

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make sure your newest post, tweet, or video becomes wildly popular overnight, there are a few strategies you can try that may get you there. You want to start by learning how to write your website and blog posts to attract your target audience: keep the tone in a casual manner, and remember to focus on what your readers want to see.

Viral Marketing 119

Viral Marketing Content Social Media Blogger 119

Lattice

MAY 13, 2016

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams. Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why.

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Transparency Marketo Vendors Marketing Prospects 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Convince & Convert

MAY 13, 2016

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of mega-popular apps like Instagram, become a familiar part of our lives. Changing them carries the risk of losing all that mental goodwill.

Design 111

Design Paid Search Agency Trigger Marketing Social Media 111

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day?

Marketing Management 79

Marketing Management B2B Thought Leadership Service Thought Leadership 79

Industrial Marketing Today

MAY 13, 2016

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Market

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Paid Search Agency Marketing Lead Generation Marketing Websites 66

Contently

MAY 13, 2016

Here’s what you missed while wondering how much news Facebook has hidden from the public… The New Yorker: How Air Jordan Became Crying Jordan. Selected by Ann Fabens-Lassen, communications manager. Ian Crouch looks at the decline in coolness of one of the most influential athletes of all time: Michael Jordan. This is an interesting look at the power of social media culture.

Startups 66

Startups Work Management Marketing Management Conference 66

KEO Marketing

MAY 13, 2016

Let’s face it: the online world is saturated with advertising and people are ignoring it. Add in ad blockers, ‘banner blindness’ and simple inattention and it becomes very difficult to reach new audiences. So instead of increasing the advertising, we need to showcase our businesses to potential customers in a way they can’t ignore. One of the best ways to do that is through influencer marketing, which involves connecting with the potential customers through the people they already listen to an

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Advertising Agencies B2B Marketing Paid Search Agency B2B 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MAY 13, 2016

After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering. "Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!". At long last, we've been able to uncover the answers to these questions. And with the help of our friends at Audiense (formerly SocialBro), we've created an infographic that showcases the science behind achieving Twitter s

Twitter 43

Twitter Allocation Stats Statistics 43

The Freeman Company

MAY 13, 2016

Three Coachella-inspired ideas you can apply to your event today

Design 40

Design 40

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Neatly Organize Your Keywords and Ad Groups.

Adwords 42

Adwords Paid Search Agency Marketing Management B2B Marketing 42

Hinge Marketing

MAY 13, 2016

When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. But when you only focus on the number of visits you don’t learn how someone finds your site. More importantly, you don’t learn what they are doing once they get there.

Marketing Analytics Tools 82

Marketing Analytics Tools Analytics Marketing Websites Google 82

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Social Media

Hubspot

MAY 13, 2016

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Luckily, r ecent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. According to this new finding, it may just take a handful of lesser-known but strategically connected influencers talking about your brand to help its popularity soar.

Advertising Agencies 41

Advertising Agencies Verticals Opinions Social Networks 41

Convince & Convert

MAY 13, 2016

The warm breeze and budding flowers means spring is here, and it’s time to start thinking about your summer PPC campaigns. I know—we’ve barely seen an April shower, yet savvy retailers know to nail PPC each season. It’s best to start early. It might be tough getting into the summer-lovin’ mindset when you’re still carrying jackets and umbrellas, but to make the most of your PPC advertising, heed these insights.

PPC 93

PPC Advertisements Advertising Landing Pages 93

Hubspot

MAY 13, 2016

For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos. But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.

Best Practices 61

Best Practices Hubspot Impressions Video Marketing 61

Adobe Experience Cloud Blog

MAY 13, 2016

Author: Randy Frisch Content can help your sales team build relationships, handle objections, target key accounts, and expedite the sales cycle. So, why is it that according to the American Marketing Association, 90% of content goes unused by sales ? The answer is simple: They can’t find it. It’s not enough for marketers to simply create relevant content for sales enablement.

Thought Leadership 76

Thought Leadership Marketo Work Management Aggregators 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LEADership

MAY 13, 2016

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a knack for getting the information that interests me on my newsfeed when I’m there to read it. It’s no sorcery on their part – there’s been a lot of research done on the topic of optimizing your social media marketing.

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Social Media Media Linkedin Click Rate 43