Marketing Insider Group
SEPTEMBER 25, 2017
From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].
KoMarketing Associates
SEPTEMBER 25, 2017
The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. The “Getting Media Right 2017” report from Kantar Millward Brown has found that 21 percent of marketers say a cross-channel approach is the most impactful, and 19 percent reportedly focus on a cross-device strategy.
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Marketing Insider Group
SEPTEMBER 25, 2017
Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […].
Hubspot
SEPTEMBER 25, 2017
In case you haven't already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries. And although we've rounded up AI and bot use cases for you as they relate to productivity and marketing , we wanted to round up other cool ones, too -- that anyone can use, even for fun.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The ROI Guy
SEPTEMBER 25, 2017
If you are in technology sales, especially with a legacy solution provider, you know the struggle. Over 70% of established technology providers are now facing flat or declining product revenues , this according to the latest research from the Technology Services Industry Association (TSIA). Purchasing has moved from IT to the business, who only control the budget for their functional areas rather than the enterprise.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
EverString
SEPTEMBER 25, 2017
Salesforce’s. The post Salesforce Report: The Best B2B Marketing Teams are Already Using AI appeared first on EverString.
BOP Design
SEPTEMBER 25, 2017
This seems to be the age-old question when it comes to content marketing. There are various schools of thought, with some folks on the side that premium content should never be gated* while others believe that all of it should be gated. The real answer is that a strong content strategy should include a mix of gated and ungated content. *Gated content is content on a website that resides behind a form.
Canadian Marketing Association
SEPTEMBER 25, 2017
By Sue Prigge of CMA's B2B Council. Interview with Maggie Bettinson, Country Manager, Canada, Return Path: hear Maggie talk about small business email marketing strategies at CMA smallbiz , on October 3! I sat down with Maggie Bettinson, Country Manager at Return Path recently. Return Path has been helping companies get their email messages delivered for nearly 20 years.
Content Standard
SEPTEMBER 25, 2017
Lately, it seems like the Internet is the least safe place you could spend your time. Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. Most recently, following the Equifax breach, the Department of Homeland Security is alerting consumers to a new phishing scam using emails that claim to be coming from Equifax agents.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Capstone Insights
SEPTEMBER 25, 2017
A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing.
Televerde
SEPTEMBER 25, 2017
We are just days away from our third SiriusDecisions Summit Europe and we’re excited to be a Platinum sponsor. With countless opportunities to network and build relationships on site, our theme, Human Touch in a Digital World, will prove to be true. Human interaction continues to be the differentiator in the digital age. This is especially true in Europe, where relationships are sewn into the fabric of business.
Capstone Insights
SEPTEMBER 25, 2017
A surprising number of companies in B2B SaaS have multiple marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing.
ERDM
SEPTEMBER 25, 2017
Article by Ernan Roman Featured on CustomerThink.com “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George , QVC’s president and CEO. But will they? When brands merge are they diluting the brand message and connection with consumers?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Terminus
SEPTEMBER 25, 2017
Why Account-Based Customer Marketing Matters. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. ABM not only helps generate and accelerate pipeline, but it also facilitates customer retention and can increase revenue from your customer base. Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers.
Biznology
SEPTEMBER 25, 2017
Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete. The digital advances being developed today will propel all of humanity forward together. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.
Savanta
SEPTEMBER 25, 2017
I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Well, I shared it, but in truth it wasn’t my view. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report. We asked them to name the single biggest trend in B2B marketing, and here’s what they told us: They reckon that we’re entering an era of greater creativity , and boy do we ne
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2017
Have you ever posted a complaint about a brand on a social media channel ? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand. With social quickly becoming the most preferred channel for customer service, we asked bestselling author Marsha Collier to sit down with us to explore how brands can adapt to shifting customer expectations.
Leadspace
SEPTEMBER 25, 2017
This article was originally guest-posted on the Marketo Blog , and republished here with permission. We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today. Data forms the basis of any successful marketing or ad campaign, is driving some of the biggest tech acquisitions, and is literally fueling the rise of Artificial Intelligence — a technological revolution that’s already changing the face of every industry it touches.
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