Fri.Aug 28, 2015

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The Role Of Emotions And Goals In B2B Buying Decisions

Marketing Insider Group

For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21 st century, there has been an accepted paradigm regarding B2B buying decisions. This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational. In essence, a prevailing belief B2B buying decisions were exclusively very rational and based on comparative options.

Buy 179
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How do you know your price is too high?

Biznology

I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero. This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem.

Pricing 152
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What Does Twitter Success Look Like?

Marketing Insider Group

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Winning marketing leaders, sales executives and thought leaders understand this differentiation and the need to do five key things to be successful with Twitter. 5 Things You Nee

Twitter 166
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New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post.

Studies 166
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. They suggested that the two brands collaborate and create a McWhoppper sandwich, putting an end to their “war.” They even proposed that they create a store in Atlanta to feature the new sandwich.

Planning 125

More Trending

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#BADMarketing Near A Graveyard

Crimson Marketing

This doesn’t look fun at all #BADMarketing . Image: Courtesy of DOSE. The post #BADMarketing Near A Graveyard appeared first on.

Marketing 138
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The Future of Human-Assisted Machine Learning

Convince & Convert

In today’s data-driven analytical world, there’s simply too much data for any human to crunch the numbers on. As a result, we’re seeing machine learning playing a significant role in the development of ever-more sophisticated analytics models through Amazon, IBM’s Watson , Microsoft’s Azure, and more. Algorithms can help these systems to learn to draw better insights by improving their data collection and analysis over time.

Curation 137
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QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?

Adobe Experience Cloud Blog

Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. For those of you who missed it, sorry but you missed a good one! We packed the Elysian Bar on 2 nd Avenue with over 100 people. The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less).

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Conducting Brand Research: Whose Perspective Should You Get?

Hinge Marketing

In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. This connectivity breeds seemingly endless opportunity for brand engagement, and is available 24/7 at the fingertips of your target audiences. Remember Newton’s third law, “For every action, there is an equal and opposite reaction.” This could not be more true when it comes to online brand engagement.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Interesting Infographics: It’s All About The Leads

LEADership

Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation and management. You may have a stable full of leads but may not be nurturing them properly, which could hurt your chances of converting those leads into sales.

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6 Science-Backed Playlists for Improving Your Productivity

Hubspot

When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". Well, for me -- and many others -- listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track and I go from idle to uber productive.

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4 Webinar Best Practices That will Increase your Registrations Immediately

LeadSquared

In the past couple of years, webinars have really begun to help businesses grow. Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions. Some have already been mentioned in this post from 2014. I’m going to add to that list. Here are 4 webinar best practices that will increase your registrations immediately (and I have proof to back it up)!

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Announcing the SnapApp 2015 Brand Refresh

SnapApp

Do you ever feel like you just need something different ? Think about your wardrobe. The colors you wear can have an extraordinary effect on how you’re perceived – a dark suit for an interview; bright workout clothes; overall a cohesive color palette. These all tie together into the personality you present to the world – and a brand is no different.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Download — Burning Man: An Insider’s Look with FreemanXP

The Freeman Company

What happens at the playa stays at the playa — but it doesn't have to for event marketers looking for new ideas

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Designing Fly Landing Pages – Part 1: Focus

Vidyard

Landing pages are a vital piece of every successful inbound marketing strategy. As standalone web pages designed for the single objective of guiding your visitors towards a conversion goal, they shouldn’t be designed as a one size fits all solution. Your amazing content deserves individual pages designed to relay a carefully crafted message for your marketing campaigns.

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MICECON: The Art of Attracting, Acquiring, and Engaging Your Audience

The Freeman Company

One of our experts at FreemanXP will share trends impacting audience engagement-

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13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

Hubspot

It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad. In fact, there are some pretty creative ads out there that have not only gotten people to click, but also seek out the ads on their own.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How Freeman Drives Innovation by Maximizing Collaboration and Data at its Own Event

The Freeman Company

Six ideas focused on innovation, technology, and experience design

Design 40
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Tips for Creating a Great Looking, High Yielding Lead Form For Your SnapApp

SnapApp

For many marketers, lead forms are the single most important component of a SnapApp. They’re the gate between your goals as a marketer and those of your visitors. Forms establish a relationship with new users, continue the conversation with existing users, and allow for the pairing of interaction and contact data. For end-users, a form is simply an obstacle that stands in the way of something they want.

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Should Content Marketing Entertain? Lessons from a Content Strategist

Content Standard

Goodnight Moon. Peter Pan. The Jungle Book. Those were the stories of my childhood. Like most kids, stories helped me escape. They flew me to far-off lands and welcomed me into the lives of flying fairies and howling wolves. As I grew older, my love of stories shifted from Disney movies (don’t get me wrong—I still love watching The Lion King from time to time) to real-life comeback stories like Miracle and Rudy.

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10 Tips That Can Drastically Improve Your Website's User Experience

Hubspot

In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts. However, rapidly changing technology can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Ask Me Anything: Brand Marketing Ideas from Reddit

Content Standard

Reddit is a website that frequently appears in news headlines, whether it’s with the latest viral sensation, Internet movement, or controversy. With millions of users, a constant stream of content, and a seemingly endless supply of “subreddit” communities based around every imaginable interest, it’s no surprise that digital and social media marketers have begun to notice Reddit’s marketing potential.

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How Advertising Makes Us Buy [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish. Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.

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Can witty martech wisdom fit into 140 characters?

chiefmartech

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first 20 seconds of an 8 Mile -style rap battle.