Marketing Insider Group

JANUARY 8, 2016

Surprisingly (or not), many content marketers aren’t the best planners. We scramble last minute to fulfill our publishing commitments or worse yet, lag behind and go radio silent on our readers. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets.… More How to Create a Content Marketing Editorial Calendar.

Content Marketing 158

Content Marketing Planning Fulfillment Content 158

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. At a meeting in December of 2015, the Director of Sales Operations at a Fortune 500 industrial manufacturing company literally banged his hand on the conference room table and said (loudly) to the Chief Marketing Officer and the VP of Global Marketing: “The sales guys need bette

Differentiation 116

Differentiation Trade Show Interactive Marketing CMO 116

Biznology

JANUARY 8, 2016

You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The way it asks is the trick: it asks you to click on a button in the email to launch the website and log in. But when you click on that button, you are taken not to the actual website, but to the phisher’s site, where they happily collect your ID and password.

Phishing 97

Phishing Email Marketing Press Marketing 97

Convince & Convert

JANUARY 8, 2016

You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. But before we explore how to get more awesome reviews, let me bring you up to speed on the latest from Google.

Landing Pages 109

Landing Pages Google Business Adwords 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

JANUARY 8, 2016

Author: Mike Tomita Since the news first broke about Disney’s acquisition of Lucasfilm in 2012, there has been a ton of speculation around whether Disney will be able to carry on the Star Wars legacy. Our questions were answered as Disney closed out the year by releasing Star Wars: The Force Awakens globally, and since then, it has been breaking box office records from left to right.

Thought Leadership 76

Thought Leadership Marketo Marketing Opinions 76

Vidyard

JANUARY 8, 2016

B2B buying has changed. And Forrester is taking notice, predicting massive shifts in marketing in the coming year. “Buyers prefer to do research themselves rather than rely on vendors’ sales reps. The result: a dramatic shift in the role and focus of B2B marketing organizations. … Most B2B companies have been slow to recognize, understand, and prepare to deal with this new reality.

Forrester 52

Forrester B2B Marketing Top of Funnel B2B 52

Convince & Convert

JANUARY 8, 2016

Image via BigStockPhoto.com. For a few lucky fans who sent direct messages to Mercedes-Benz USA via Facebook and Instagram this past holiday season, Mercedes-Benz sent back more than a simple response. Inspired by the approximately 100 messages the company gets on Facebook and Instagram every day, the company launched the #MBSecretSanta program to reward customers—current and prospective—who engaged with the company via direct message.

Paid Search Agency 82

Paid Search Agency Marketing Management Advertising Agencies Newsletter 82

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. The common denominator across them will be customization. Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important.

Online Marketing 49

Online Marketing Webinar Metrics Trends Planning 49

Hubspot

JANUARY 8, 2016

Think people aren't watching how you handle yourself at the dinner table? Think again. Whether you're dining with a recruiter, prospective business partner, or your boss of several years, you should always follow the rules of dinner etiquette. There's a reason people conduct business over a meal: It's a strategic way to get to know someone. How you conduct yourself before, during, and after the meal tells your host a lot about your character, your professionalism, and your social awareness.

Business 46

Business Order Rules Tips 46

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

LeanData

JANUARY 8, 2016

This is a story that begins at the end. An important deal has closed. The gong has been rung. The celebration completed. Then, in that afterglow comes one of the most difficult — and crucial — tasks for a B2B marketer: trying to solve the attribution riddle. Just how much influence did the marketing team have on that successful deal? “Marketing attribution is all about trying to figure out the answer to one question,” said Adam New-Waterson , the chief marketing officer at LeanData.

Marketing Attribution 49

Marketing Attribution Lead Ranking Paid Search Agency Budget Programs 49

Hubspot

JANUARY 8, 2016

When potential customers are researching you online, they're getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take

Examples 46

Examples Case Studies Case Study Click Rate 46

Convert

JANUARY 8, 2016

We’re happy to announce that the technical issues -performance and scalability- that accompany fast and global growth, have been proactively addressed. To maintain our leadership position, effective January 2016, Convert.com will from now on, leverage Akamai’s Web Performance Solutions for fast delivery of personalized variations of website content targeted to each visitor for your account.

Positioning 40

Positioning Marketing Websites Effectiveness Personalization 40

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Why? Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape.

Pricing 41

Pricing Price Elasticity Amazon 41

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LeanData

JANUARY 8, 2016

This is a story that begins at the end. An important deal has closed. The gong has been rung. The celebration completed. Then, in that afterglow comes one of the most difficult — and crucial — tasks for a B2B marketer: trying to solve the attribution riddle. Just how much influence did the marketing team have on that successful deal? “Marketing attribution is all about trying to figure out the answer to one question,” said Adam New-Waterson , the chief marketing officer at LeanData.

Marketing Attribution 40

Marketing Attribution Lead Ranking Paid Search Agency Budget Programs 40

Content Standard

JANUARY 8, 2016

Since its conception, Pinterest has largely been thought of as the DIY social media platform. From gourmet hot chocolate recipes to knitting projects and everything in between, Pinterest marketing began to grow with the platform’s popularity. The haven for DIY addicts appeared to be quickly turning into a major social media force. But recently, Pinterest has announced a change to its platform, informing users that they will be reducing support to only focus on retail and consumer goods bra

Paid Search Agency 40

Paid Search Agency Advertising Agencies Brand Identity Branding 40

LeanData

JANUARY 8, 2016

This is a story that begins at the end. An important deal has closed. The gong has been rung. The celebration completed. Then, in that afterglow comes one of the most difficult — and crucial — tasks for a B2B marketer: trying to solve the attribution riddle. Just how much influence did the marketing team have on that successful deal? “Marketing attribution is all about trying to figure out the answer to one question,” said Adam New-Waterson , the chief marketing officer at LeanData.

Marketing Attribution 40

Marketing Attribution Lead Ranking Paid Search Agency Budget Programs 40

Hubspot

JANUARY 8, 2016

There are two types of search advertisers: those who have failed and those who are going to. At HubSpot, we embrace failure -- it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.

Advertisements 37

Advertisements Advertising Landing Pages Hubspot 37

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

JANUARY 8, 2016

This is a story that begins at the end. An important deal has closed. The gong has been rung. The celebration completed. Then, in that afterglow comes one of the most difficult — and crucial — tasks for a B2B marketer: trying to solve the attribution riddle. Just how much influence did the marketing team have on that successful deal? “Marketing attribution is all about trying to figure out the answer to one question,” said Adam New-Waterson , the chief marketing officer at LeanData.

Marketing Attribution 40

Marketing Attribution Lead Ranking Paid Search Agency Budget Programs 40

The Freeman Company

JANUARY 8, 2016

Three things event marketers have to look forward to in Vancouver

Event Marketing 40

Event Marketing Marketing 40

Content Standard

JANUARY 8, 2016

Imagine: You’re one of the major players in a marketing department of an insurance company with an office overlooking Lower Manhattan. Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. You have a couple of decades of marketing expertise under your belt.

Content 46

Content Advertising Agencies CMO Storytelling 46

LEADership

JANUARY 8, 2016

Millennials (aged 18-35) may be the current targets of various criticism in the media and beyond (and what new generation isn’t, really?), but they are also the prime targets of advertisers. Advertising Technology firm Turn found that advertisers are spending 500% more of their budgets on wooing Millennials than on all other age groups combined! But Millennials are far too big a group to be considered a monolithic bloc that lives and spends the same way.

Television marketing 56

Television marketing Mobile Advertising Customer Surveys Advertisements 56

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Standard

JANUARY 8, 2016

Imagine: You’re one of the major players in a marketing department of an insurance company with an office overlooking Lower Manhattan. Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. You have a couple of decades of marketing expertise under your belt.

Content 40

Content Advertising Agencies CMO Storytelling 40