Marketing Insider Group
SEPTEMBER 30, 2016
Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development.
Customer Experience Matrix
SEPTEMBER 30, 2016
I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people.
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Hive9
SEPTEMBER 30, 2016
As the Director of Marketing Operations, staying on top of what’s happening in the industry is simply part of the job. While everyone else can stay focused on their smaller slice of responsibilities, you have to be knowledgeable about the different factors what make up the whole and how they all relate.
Adobe Experience Cloud Blog
SEPTEMBER 30, 2016
Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little? Some articles say a walk would be healthier, while others extol the virtues of regular running. It can be hard to know where you stand! Content marketing can sometimes feel the same.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Kapost
SEPTEMBER 30, 2016
The world of content marketing is bursting with energy. Tech giants are recruiting screenwriters. Content agencies are flourishing. Companies can’t seem to get enough creative writing and design work. As marketing teams become more strategic with their content marketing plans, the ROI of blog posts and white papers is rising. The digital marketing community has seemed to find something that is “sticking,” and the reason why is clear: content is, at the end of the day, a techniq
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KEO Marketing
SEPTEMBER 30, 2016
Social media marketing is an important part of any B2B marketing plan. But before you begin posting on social media platforms, create a program for managing how you will present content and interact with your audience members. Here are four tips: Get organized. Organize your social media program by creating a method to manage them all from one place.
Hinge Marketing
SEPTEMBER 30, 2016
When it comes to attracting talent, the game is changing. When Millennials enter the workforce they’re looking for a company that fits their lifestyle and ambitions. Gone are the days when prospective employees seek out the biggest name company and stay there for their entire career. Today, they’re looking for specific attributes in an organization, and many high-growth firms are adapting to these needs and desires.
Hubspot
SEPTEMBER 30, 2016
Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving pieces. Whether you're the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns.
SnapApp
SEPTEMBER 30, 2016
Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
SEPTEMBER 30, 2016
KEO Marketing Earns Stevie ® Based on Number of Peer and Public Votes in the “Employer of the Year” Category. PHOENIX, Ariz., September 30, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded a Stevie ® Award by the American Business Awards organization in the 2016 “Great Employer” Program. The company received the required number of peer and public votes in the “Employer of the Year” category for advertising, marketing and public relations compani
PureB2B
SEPTEMBER 30, 2016
The post Bespoke Data Building for Targeted Marketing Campaigns appeared first on DemandScience.
i-Scoop
SEPTEMBER 30, 2016
Security and the Internet of Things: looking at challenges, solutions and the need for a security by design approach in IoT business plans. The Internet of Things (IoT) is not just generating a tsunami of data for which new connectivity and data analysis approaches are developed, such as fog computing and others. The IoT is […].
DivvyHQ
SEPTEMBER 30, 2016
Welcome back to our series, My Favorite Content Marketing Video , where we’ve asked the smartest minds in the CM industry to pony up their most treasured video nugget of goodness. This week’s video is one of those that brings us back to the basics. It grounds us in the foundational principles of marketing. And reminds us of where we fit in this crazy, ever-evolving world of marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Olympia Consulting Sales
SEPTEMBER 30, 2016
You’ll probably agree that good managers and leaders are hard to find. This is especially true for sales and marketing leadership because of the importance of the role to your organization. One indicator of the difficulty of finding good sales leadership comes from the high annual turnover rate for the VP of Sales position. In … The post How to Hire a VP of Sales appeared first on Olympia Consulting.
i-Scoop
SEPTEMBER 30, 2016
The Internet of Things (IoT) is not just generating a tsunami of data for which new connectivity and data analysis approaches are developed, such as fog computing and others. The IoT is also generating a tsunami of risks and concerns in the areas of security, regulatory compliancy and data privacy. Security experts have warned that […].
The Freeman Company
SEPTEMBER 30, 2016
Using digital integrations to power your event measurement program
Biznology
SEPTEMBER 30, 2016
Data is everywhere, and as long as it’s out there, hackers will try to get it. If your company falls victim to a data breach, no matter how large or small, you lose money and customer trust. Data shows the average consolidated total cost of a data breach grew from $3.8 million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
SEPTEMBER 30, 2016
When you think of driving leads for your agency or business online, what comes to mind? I bet it's the usual suspects -- SEO, paid search, content marketing -- all of which are important and can be fantastically profitable. But what if you could build something new to give your clients an advantage? Building your own tools can help bring in a serious influx of leads for your agency.
Content Standard
SEPTEMBER 30, 2016
Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. A chill might set into the air, deeming layers and jackets immediate necessities. Seasonal produce might dictate more pumpkin- and apple-based dishes. In the hotter climates, fall likely heralds relief from the oppressive August heat.
Hubspot
SEPTEMBER 30, 2016
How successful are your 'welcome' emails? On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you sell, as well as how frequently you’ll be sending email.
LEADership
SEPTEMBER 30, 2016
One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand online and have become the masters of multichannel marketing. I know that other readers are still working on carving out their digital niche. And I know that some readers are hesitant about dipping their toes into the digital pool.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DiscoverOrg
SEPTEMBER 30, 2016
If you’ve been sending email campaigns over the past few years, you’ve probably noticed that it’s a lot harder to reach the inbox. Maybe your open rates aren’t what they were. Maybe your bounce rates are climbing. Seeing those undeliverable messages is more than frustrating. While we may want to point fingers or fix the problem immediately, the first step is understanding the problem.
SnapApp
SEPTEMBER 30, 2016
Interactivity gets your audience engaged in the experience of consuming your content. Yet many people think that this is an expensive or complex endeavor. Sure – if you’ve got the budget for it, you can go hog wild and create an interactive content masterpiece that people talk about for years. But there are simpler, more creative and less budget-consuming ways to incorporate interactivity into your content.
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