Mon.Apr 30, 2012

Trending Sources

Five of the All-Time Biggest Blogging Questions Answered

grow - Practical Marketing Solutions

As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why? What does “success” look like to you? Money? Community? Actions? New friends? Compare this with your strategy. Does it fit?

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: 1. This requires understanding where the conversations are happening.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. It is interesting how our teams use different metrics in evaluating opportunities, but still seek to provide similar outcomes.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape. As these lines move, the role marketers need to take is shifting as well.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

How to Reduce Unsubscribes Using Subscription Management

The Point

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. Time to give them that option.

Are you a Sales Manager or a Sales Leader?

Your Sales Management Guru

Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, www.AcumenManagement.com. Take a moment and answer this question: “If you are a sales manager – or when you think about the person who manages you – which description rings accurate: Sales Manager or Sales Leader ?”. Far too many sales managers are doing just that – managing rather than leading.  If you’re wondering what the difference is, let me sum it up very simply. The difference came out quickly.

3 Ways to Extract Brand Stories from Inside the Company

Junta 42

You’ve done it. In many content marketing programs, the core brand stories have to deal with transforming an employee’s, customer’s or stakeholder’s passion and expertise into one or multiple brand stories or story elements. How many times have you heard the following that have stopped you in your tracks?: How are we going to get all this content created? Storyboard it out.

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Brands Under Pressure: The Brand Lives in the Employees’ Voice

Blue Focus Marketing

Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity.  Though these employees may appear softly spoken, there is little question whether their voices are being heard. 

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Reserve your spot on Wednesday for a great event: Maximizing B2B Campaign Conversions

Fearless Competitor

Register for the Free Webinar: Maximizing B2B Campaign Conversions. With Real Case Studies!). Join Us On May 2, 2012 at 10:00 am PT/1:00 pm ET. B2B email response rates are down, but moving to inbound marketing alone is not the answer. If inbound is expensive & outbound is becoming less effective, how do you get more bang for your marketing buck? Co-Founder & CEO, WiderFunnel.

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Are You Catching These Prospect Warning Signs?

Jill Konrath's Fresh Sales Strategies Blog

"Yikes," I exclaimed as a godawful screeching noise filled the car. We were driving downhill on a narrow twisting road in Escalante National Park enjoying the surreal landscape. It was the first day of our long drive home. It's the brakes," my husband said calmly. Instantaneously, my eyes widened and my palms started sweating. It's just a warning sign that they need to replacing," he continued.

New Gmail Image Feature Makes Email Marketing More Social

Hubspot

Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks. Since the 2011 announcement of the integration between Google+ and Gmail , Google has now taken yet another step toward integrating email and real-time social networking. And this topic should concern you, my fellow marketer. Taking Email Sharing to the Next Level.

Employee Byte: Insourcing Your Social PR

WindMill Networking

In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as  an organization’s primary stakeholders or publics  for “ earned media.” Conversely, I’m saddened by how little understanding or appreciation there is about one of the most enduring and important publics found at the company’s nucleus:  employees. Public Relations

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

What to Do if Your Search Rankings Were Hurt by Google's Penguin Update

Hubspot

Have ya heard? A new animal may be wreaking havoc on your ability to get found in search. But this time, it doesn't take the form of a black and white bear. No -- this time, it's even more deceptively cute and harmless. This time. it's a penguin. Last week on April 24, Google released a new update called Google Penguin to combat spammy web pages' ability to turn up in Google search results. nt3Pz.

If Your Email Newsletter Isn’t Generating Cash, You’re Doing Something Wrong

Sazbean

The most important tool available to a blogger is his email subscriber list. It is the easiest and fastest way to increase sales. You probably already know that the readers who have voluntarily signed up to hear more of what you have to say are the ones who trust you the most, and the ones with whom it is easiest to keep building a relationship with. These are the people who will buy your stuff. Competing in today’s market demands that you build good relationships. But a list by itself won’t sell your products. You must grow your list and make the most of it. Here’s how: Grow your list.

Content Marketing is Growing, but Online Video is Exploding

Fearless Competitor

Study: Digital Content Marketing Spend Reached Nearly $16.6B In 2011. This study, which was shared with me by Jim Burns of Avitage, has some interesting conclusions. Companies’ spend on online content marketing grew to nearly $16.6 billion last year, with video showing the strongest growth of all media measured. These stats come courtesy of  a new study  conducted by the Custom Content Council and ContentWise which was released this week. Survey trends reveal that online content marketing is likely to surpass print in the next few years, though print will likely remain a major player. The $16.6

Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 1

Modern B2B Marketing

by Jason Miller Last week I attended what I consider to be the best marketing conference I have ever been to, Blueglass LA. Thought leaders galore, a modest but intimate 125 attendee cap, and networking for the ages. It’s a marketing conference put together so well that it’s referred to as THE internet marketing experience. Step number three is to collaboratively create content. SQUIRREL!”

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

LOVE this mobile marketing expert, Christine “CK” Kerley

Fearless Competitor

I’m deeply passionate about mobile marketing. With an iPhone 4S (with Siri) and an iPad, I’m a big believer that B2B marketers have to face facts that mobile is the first screen of the future. And the way you communicate with me on my iPhone 4S is different from a laptop. While I have a casual relationship with a laptop, the iPhone is my personal and intimate partner/lover.

Blog Topics For Inside Sales Audiences Are Easier Than You Think

Sales Prospecting Perspectives

Every day, our marketing team posts a blog written by one of our employees. I’ll admit it, when required to blog once a week on top of other responsibilities; it can be a bit overwhelming. At first, I used to spend too much time thinking about it, and most of that time was spent just coming up with a topic. There are a lot of sales blogs out there written by individuals just like you.

Do large companies need to specialize in their markets?

Biznology

Photo credit: Wikipedia. Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize. But you’d be wrong. What to do?

Lisa Nirell is Find New Customers Fan of the Month for April 2012

Fearless Competitor

We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. An award-winning business columnist, she has written for San Diego’s Daily Transcript, ComputerWorld, Custom Builder Magazine and Women in Technology. Thanks, Lisa. Follow Lisa on Linkedin at [link].

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

E-Quip Blog: Submit a Proposal to Introduce Your Firm?

E-Quip

I've long advocated that you shouldn't submit a proposal if you haven't been talking to the client beforehand. There are exceptions, of course. If the your firm is uniquely qualified, if you have worked for the client previously

RFP 3

INFOGRAPHIC: Twitter 2012

Client Bridge

From Infographic Labs, here's an infographic that shows the current state of Twitter, that other pillar of social media (along with Facebook). Significant Facts and Figures. 465 million accounts. 175 million tweets a day. million accounts are added to Twitter every day. When asked, "What makes you retweet?", 92% answered "Interesting Content". 540 million - Twitter's projected advertising revenue by 2014. View Original Article

Social Spinoffs - Klout, Instagram, and Pinterest Revisited

SnapApp

Social media oozes innovation, and websites like Twitter and Facebook have directly resulted in the creation of other websites such as tweetstats, crowdbooster , and bufferapp ?which which monitor, report, and provide metrics for your social activity. ?In Meet Klouchebag.com ?the the "Standard for Asshattery." ?This The verdict is still out on its pronunciation Klauche-Bag vs Clue-sh-Bag.?Here

Customer Favorites: Top 7 Webinars Everyone’s Watching

Vertical Response

Every Wednesday we host free webinars to help you learn more about email marketing, social media or events for your business, and much more. The webinars are also recorded and posted on our help site so a wider audience can benefit from them. So, I thought I’d share our top 7 most viewed recorded webinars of this year with you too. Last month, Facebook updated its look for company pages.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.