KoMarketing Associates
AUGUST 7, 2014
'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility.
Crimson Marketing
AUGUST 7, 2014
'There is a lot of pressure on CMOs these days to have a big data strategy. “Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
AUGUST 7, 2014
'Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? What does it take to have a “home run piece” as Doug Kessler calls it? It could be a few reasons, but most of all, it has to do with relevance of the content. According to the Content Marketing Institute 2014 B2B Content Marketing Benchmark Study, 93% of marketers say they use content marketing, up from 91% last year.
Convince & Convert
AUGUST 7, 2014
'Themanaging editor rolehas existedsince traditional media emerged, however today’s digital editor has evolved into much more than a piece of paper and a red pen. A constantflurryof pitches and eagerauthors combined with the actual reviewing, editing, formatting, and publishing content makes for a very complex position. And now that content development is such a major part of successful business, the end goal of building a publication filled with wonderful content that their.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
AUGUST 7, 2014
'What would you think if you received the email above? (I used white out on the email address and phone number to protect identities, but the rest of the email is exactly as it was received.) But back to the question. What would you do if you got that email? Would you believe that email was actually from Verizon Wireless? Or would you think it was a fake?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LEADership
AUGUST 7, 2014
'We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Theres really nothing wrong in wanting BIG, except one small problemhaving to wait for it and sometimes, waiting too long. One of the key reasons for this waiting and often, failing to garner the desired results is a mire of legacy issues.
Hubspot
AUGUST 7, 2014
'Control issues. It looks lazy. I''m used to doing all the work myself. If I''m not careful, I''ll become irrelevant. I''ve heard (and felt) all of the above excuses for not delegating. But it''s an important skill to master, no matter how uncomfortable it may make you feel. When done well, it tells people they''re a trusted resource and an important part of the success of the company.
LEADership
AUGUST 7, 2014
'Have you ever wondered how many times companies receive Twitter mentions on a daily basis? Also, which of the tweets that mention your company do not get retweeted? These significant questions and more are answered by the media monitoring company Mention , which created the infographic titled, “5 Surprising Figures You Need To Know To Improve Your Twitter Strategy.
Hubspot
AUGUST 7, 2014
'If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it''s much easier for you to prioritize your team''s activities. You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
AUGUST 7, 2014
'Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. Then one day, you notice that the number of visitors to your site has decreased, your bounce rate has increased, and there are barely any new subscribers to your newsletters.
Hubspot
AUGUST 7, 2014
'Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity to both the strategy and technology we use to guide leads through the sales funnel.
Hinge Marketing
AUGUST 7, 2014
'In professional services firms and beyond, any point of contact between your firm and your audience represents your brand : a magnet, a website, a proposal, anything. The sum of these experiences will define your identity in the eyes of prospects and clients. Lately, we’ve noticed a trend among some professional services organizations. Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missin
Hubspot
AUGUST 7, 2014
'Think of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day. How do people choose which ones to click on and which ones to ignore? In an overcrowded market where everyone has the power to create content, it''s really difficult for marketers to get an edge -- we''re all competing for our message to be the one that catches our audience''s eye and makes them cl
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Expert insights. Personalized for you.
198 
Let's personalize your content