Customer Experience Matrix

JUNE 4, 2014

'The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). At more than 50 pages and with dozens of graphs and charts, it’s not light reading. But it’s still fascinating because the findings challenge much of the industry’s conventional wisdom. For example, industry deep thinkers often say that deployment failure has more to do with bad users than bad software.

Marketing Automation Services 216

Marketing Automation Services Customer Surveys Marketing Automation Planning 216

Marketing Insider Group

JUNE 4, 2014

'Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. 10+ years ago, Demand Generation was a phrase people rarely used, and even rarer were the people who understood it.

Demand Generation 175

Demand Generation Demand Generation Lead Ranking 175

Crimson Marketing

JUNE 4, 2014

'As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on.

Analytics 172

Analytics Product Marketing 172

Avitage

JUNE 4, 2014

'For: Senior Marketing Executives, Content Strategy Professionals Subject: Enterprise Content Strategy for Customer Facing Content Rigor: Comprehensive, not introductory Recommended Pre-reading: Content Strategy Beyond Marketing and Websites It’s (Past) Time to Make Content Marketing Intelligent Content is a Strategic Imperative for B2B Selling Organizations Blog Purpose: Raise awareness of the need for executive ownership and action Introduce a 6 competency framework for enterprise conte

Enterprise Management 170

Enterprise Management Marketing & Strategy Content Paid Search Agency 170

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Writing on the Web

JUNE 4, 2014

'What’s Missing in this Visual? " width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

Content Marketing 169

Content Marketing Wikipedia Content Viral Marketing 169

SugarCRM

JUNE 4, 2014

'The post Marketing Automation Choices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Automation 91

Marketing Automation Automation Interactive Marketing Marketing 91

Convince & Convert

JUNE 4, 2014

'Retargeting is growing up and facing new challenges. That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.

Ad Exchange 146

Ad Exchange Paid Social Agency Advertising Agencies Paid Search Agency 146

Hinge Marketing

JUNE 4, 2014

'Most leadership teams in A/E/C firms are fastidious about tracking their hit rate – the number of proposals submitted minus the number of proposals won. In fact, the average hit rate in A/E firms was 37.1%, according to Zweig White’s 2013 Annual Marketing Survey. Endless meetings occur to discuss and debate the best way to increase those hit rates, and most of those conversations revolve around “the quality of their firm’s “go-no-go” process.

Positioning 70

Positioning RFP Marketing Proposals Work Management 70

Hubspot

JUNE 4, 2014

'Two months ago, Facebook announced that a new Page design was coming, and today''s the day it''s finally happening. Later this week, Facebook will officially roll out the new design to everyone in the world with a Page (as of publishing time, some folks have it already and some don''t). The new design looks pretty much like your personal Facebook Profile, with a few special components that are actually quite handy for marketers looking to dress their Page up to the nines.

Facebook 60

Facebook Design Display Profiling 60

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

The ROI Guy

JUNE 4, 2014

'If you were able to attend SiriusDecisions’ Summit, the Woodstock for marketing and sales enablement held this year in out hometown of Orlando, you were treated to significant research results as to the biggest challenges Sales faces over the next year. The top challenges was not what most expected: Not the need for more leads, the ability for sales to find more content, new social selling skills, or more sales training.

Lead Scoring 60

Lead Scoring Lead Ranking Training Marketing Proposals 60

Hubspot

JUNE 4, 2014

'You and your audience have something in common: You want to write less, and they want to read less. It''s not that your content is boring -- it''s that we don''t even make time to read stuff we want to read. I skim articles I voluntarily click on because I have 20 other tabs open (and other stuff I should be doing, anyway). Make your dream of blogging less come true by cutting the length of your content in half.

High Quality Lead 59

High Quality Lead Content Stats Ads 59

SnapApp

JUNE 4, 2014

Drive more booth visits and stand out from the crowd with content experiences that deliver real value to your audience. Events are a critical part of your marketing mix. Right? They offer a chance for face-to-face dialogue with your audience, in a way that’s not possible with the rest of your marketing tools. But they are expensive and driving ROI can be hard.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Hubspot

JUNE 4, 2014

'You can learn a lot from product failures. In 1982, Toothpaste Brand Colgate decided it would expand its brand by launching Colgate Kitchen Entrees , frozen dinners for the busy consumer. In 2000, Heinz debuted a brand new ketchup -- it was p urple. In 2005, Pen and Lighter maker Bic entered the market with a new line of disposable underwear for women.

Budget Programs 57

Budget Programs Research Work Management Marketing Management 57

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Biznology

JUNE 4, 2014

'Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be share-able. Therefore, brands aiming to achieve the highest possible awareness should: 1. Be a Skilled Conversationalist: Strong digital brands don’t just know how to talk – they know how to converse, building relationships through their messaging and content. 2.

Impressions 132

Impressions Paid Content Planning Internet Marketing 132

Hubspot

JUNE 4, 2014

'Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.

Landing Pages 59

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 59

Adobe Experience Cloud Blog

JUNE 4, 2014

'Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail’s new tabs , it is becoming even more difficult to stay in the coveted inbox. Today’s marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage and be top-of-mind for today’s consumers.

CAN-SPAM 105

CAN-SPAM Urgency Marketing Click Rate Thought Leadership 105

Vidyard

JUNE 4, 2014

Let’s be honest, bringing together a modern marketing team is kind of like banding together superheroes that will inevitably save the world from mass destruction and peril (I’m not even exaggerating – marketing is serious business). Senior marketing leaders need to unite the right people with the right set of complementary powers to be successful.

Digital Asset Management 51

Digital Asset Management Top of Funnel Advertising Agencies Work Management 51

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