Mon.Oct 17, 2016

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The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark Consulting

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. A quick shopping list comes to mind: c ompelling headline, c ompelling body copy extolling the benefits, urgency clause, c redibility elements (testimonials and logos from client companies), call to action and sign-up form. Add an attractive image and you’re done, right?

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Stop Being a Wimp with Your Content and Discussions

Marketing Insider Group

I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von […].

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Branding terminology and jargon explained

Savanta

Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences between them can have undesirable side effects. Sometimes the jargon undermines the user, making them seem pretentious or detached from the hard-nosed world of commerce. And other times conversations will become increasingly confused as terms are used interchangeably or different meanings attached to the same words by different people.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What do Data Solutions Mean for Marketing Technology?

Marketing Insider Group

In recent years, marketing has come to heavily rely on big data when it comes to creating strategies and launching new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. In the past, marketers have had to operate blindly through trial and error, but this is no longer […]. The post What do Data Solutions Mean for Marketing Technology?

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Branding terminology and jargon explained

Savanta

Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences between them can have undesirable side effects. Sometimes the jargon undermines the user, making them seem pretentious or detached from the hard-nosed world of commerce. And other times conversations will become increasingly confused as terms are used interchangeably or different meanings attached to the same words by different people.

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Ask a Content Guy: How Do You Create Good Content in a Boring Industry?

Contently

Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. In truth, I can’t believe that it’s been five years. When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. “Call Me Maybe” was still lingering near the top the pop charts.

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Shopping cart optimization tips

Biznology

For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization. There are steps you can take to ensure that your shopping cart isn’t causing abandonment with small missing items, distractions, or deterring factors.

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Spring like feel to Late Summer

Ambal's Amusings

I know. It just looks like some road side yellow color flowers. It is. It is also more than that. As I take a walk with the boys discussing something utterly foolish… this bright colored flower bush catches my eye. It adds a spring like feel to late summer. It also add a spring (pun intended) … Continue reading Spring like feel to Late Summer.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Video Marketing How-To: Creating Transparent Overlays for Videos

Vidyard

Hello, and welcome to another episode of Video Marketing How-To! Today I want to quickly show you how to create transparent overlays for your videos, like name keys, company logos, or any other static imagery you want to include in your video. First, I take a screenshot of the scene I’m going to use the overlay on. This helps me understand where the overlay will fit into the larger scene.

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KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”

KEO Marketing

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on November 15, 2016. PHOENIX, Ariz., October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016.

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Free Internet and Your Content Marketing Strategy: What Could Go Wrong?

Content Standard

Europe has bold plans to lead the rest of us into the future. Last month, the European Commission announced plans to make public spaces Wi-Fi enabled across the continent. That would mean free wireless internet to “every European village and every city” by 2020, according to European Union president Jean-Claude Juncker. That’s a bold promise that represents a massive overhaul of the continent’s digital infrastructure, and it represents an exciting opportunity for your con

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How Emotion-Detection Technology Will Change Marketing

Hubspot

Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions. It would be nothing short of a game changer for your business, right? Yet this is not fantasy. Exploding with investment and technological advances, the world of emotion detection and recognition technology will change the face of marketing in the years to come.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Keys to Assess Sales Strategy Effectiveness

Crafted Agency

We dive into 3 keys for determining the effectiveness of your B2B sales strategy to win the right, new business.

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8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics -- the nifty images that visually break down complex statistics. They're customizable, sharable, and they're easier to create than you might think.

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iPhone 7 and iOS 10: Free Mockups and Templates

JotForm

It has already become a tradition that each September we cling to the screen and enjoy Apple’s annual fall keynote. The event where the Goliath of the IT industry presents its new, skillfully upgraded and re-imagined gadgets. This year was no exception. Everyone was eager to see the flagship d.

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9 Meeting Scheduler Tools to Make Your Day More Productive

Hubspot

We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is all the wasted time we spend scheduling the meeting. The endless back and forth communication and steps -- reviewing calendars, finding out the best place to meet, setting up a call-in number, adding the meeting to the calendar, and inviting all the necessary attendees.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Announcing Brandfolder Advanced Video (and What it Means for You)

Brandfolder

Did you know that including video on a landing page [increases clicks by 80%]([link] Or what about the fact that [YouTube]([link] reports a 100% increase in mobile video consumption year.

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SEO Leads: How to Get More SEO Clients

SEMrush

Do you want to generate more leads for your business? Learn SEO! Here are some of the most effective ways to boost your sales online.

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How We Systematically Overvalue Content Consumption

Digital B2B Marketing

Let’s get right to the point. B2B marketers today are not optimizing programs to reach and engage their best prospects. Sure, we talk about a buyer journey or about carefully mapping content. But at the end of the day, what are we doing? We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption.

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Content Operations: Alinging The Enterprise a Single Message

Kapost

“What is the Connected Enterprise?” If you were to ask this question to Rockwell Automation employees six months ago, you’d get a variety of answers—and probably not a clear vision of the future we see for our company and our customers, which is exactly what the Connected Enterprise is meant to represent. For many companies with thousands of employees across divisions and countries, it can feel like an impossible feat to align around a single message.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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5 Sales Workflows to Start Using Immediately

GreenRope

These 5 Sales Workflows will Help you Save Time and Close (many) More Deals. See.the money starts coming in when you get a good (work) flow going! Being great at sales doesn't just take a winning personality and a knack for being relatable. It takes organization, efficiency, and process. In my research, I found some stats confirming what I’m about to explain.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

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5 Sales Workflows to Start Using Immediately

GreenRope

These 5 Sales Workflows will Help you Save Time and Close (many) More Deals. See.the money starts coming in when you get a good (work) flow going! Being great at sales doesn't just take a winning personality and a knack for being relatable. It takes organization, efficiency, and process. In my research, I found some stats confirming what I’m about to explain.

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How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Adobe Experience Cloud Blog

Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Sales Workflows to Start Using Immediately

GreenRope

These 5 Sales Workflows will Help you Save Time and Close (many) More Deals. See.the money starts coming in when you get a good (work) flow going! Being great at sales doesn't just take a winning personality and a knack for being relatable. It takes organization, efficiency, and process. In my research, I found some stats confirming what I’m about to explain.

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5 Sales Workflows to Start Using Immediately

GreenRope

These 5 Sales Workflows will Help you Save Time and Close (many) More Deals. See.the money starts coming in when you get a good (work) flow going! Being great at sales doesn't just take a winning personality and a knack for being relatable. It takes organization, efficiency, and process. In my research, I found some stats confirming what I’m about to explain.

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5 Sales Workflows to Start Using Immediately

GreenRope

These 5 Sales Workflows will Help you Save Time and Close (many) More Deals. See.the money starts coming in when you get a good (work) flow going! Being great at sales doesn't just take a winning personality and a knack for being relatable. It takes organization, efficiency, and process. In my research, I found some stats confirming what I’m about to explain.