ViewPoint
MAY 6, 2014
'The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). CRM may have been well intentioned—meant to centralize information—but it wasn’t designed specifically for sales.
Biznology
MAY 6, 2014
'Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011).
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ANNUITAS
MAY 6, 2014
'You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. So finding, developing and holding on to your marketing talent should be a top priority. “Top performers are looking for growth, recognition, career opportunities, and learning.” 1 Unfortunately, it can be something of an afterthought for
Webbiquity
MAY 6, 2014
'The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” The full-day conference will feature an impressive array of speakers this year, leading sessions on
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Crimson Marketing
MAY 6, 2014
'With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? appeared first on.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MAY 6, 2014
'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. But how do you put it all together? When it comes to content, the most common question I get asked is: “How do you get started?” What are the elements of a well-run content marketing machine?
Convince & Convert
MAY 6, 2014
'The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still approach networking from a, “What can you do for me?
SugarCRM
MAY 6, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Integrated B2B
MAY 6, 2014
'Software Advice has released a new report on online B2B buyer behavior , detailing business implications for inside sales professionals in 2014 and beyond. The folks at Software Advice run a highly tuned sales machine where fast phone followups are part of the model, so they know what they’re talking about when it comes to getting visitors to move down the conversion funnel.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SugarCRM
MAY 6, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hubspot
MAY 6, 2014
'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. It wasn''t that different from the old design, but it was new! Shiny! More visual! It was also frustrating for some. You spent time optimizing your Twitter header, profile picture, and background -- this felt like one more hoop you had to jump through to keep your social media presence in tip-top shape.
Computer Market Research
MAY 6, 2014
A study conducted by CSO Insights in 2013 discovered that 42.9% of large technology companies considered revising their channel strategy as one of their top concerns. The channel landscape has undergone tremendous changes. These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. Vendors who are starting to realize the importance of the evolving landscape are finding themselves revisiting their Channel Strategy.
Hubspot
MAY 6, 2014
'We all know that terrifying feeling of losing control. It can make your stomach twist into a thousand knots. So why choose to do something like we did -- hand over control of something as important as our company blog? With the recent launch of HubSpot''s German blog , we needed to get to know our new audience. As we always preach at HubSpot, building your buyer personas is step one of creating awesome content.
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Computer Market Research
MAY 6, 2014
The channel landscape has undergone tremendous changes. These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. Vendors starting to realize the importance of the evolving landscape are finding themselves revisiting their channel strategy. A study conducted by CSO Insights in 2013 discovered that 42.9% of large technology companies considered revising their channel strategy as one of their top concerns.
Hubspot
MAY 6, 2014
'Segmentation has many benefits , especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Let''s talk specifics, though. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates.
Vidyard
MAY 6, 2014
Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. All of your efforts to humanize your brand and connect with customers are worthwhile because people ultimately want to do business with genuine, authentic people that they like.
Hubspot
MAY 6, 2014
'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Samsung has made a huge advertising push around mobile phones in the past couple of years, which has paid off in ever-increasing market share. It''s not just that Samsung spends a lot of money plastering its ads all over the place -- but also, the ads are really good.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MAY 6, 2014
'The term “marketing automation" may make you a bit nervous. I mean, just that term -- marketing automation -- it sounds so cold, so mechanical, so impersonal. Are the robots taking over? Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have been terminated and replaced by armies of marketing automatons?
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