Sat.Mar 17, 2012

Trending Sources

New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark

Presenting my first infographic. The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo.

Lead 79

Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers

Fearless Competitor

This week, Jeff Ogden of the lead generation company Find New Customers had the opportunity to interview two top sales and marketing experts for Mad Marketing TV , the terrific marketing show sponsored by Act-On Software. Let me introduce you to them. And I want to thank both of these ladies for being great guests on the show. Maribeth Ross, VP, Marketing, Netprospex. Maribeth Ross.

Top Internet strategy, marketing and technology links for the week of March 17, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of March 17, 2012… Four Things Your Blog Must Do [Slide Show]  (Marketing Profs). Better Email Results…Instantly! ProBlogger). The Start Up of You: A Holistic Approach to Successful Networking  (Small Biz Trends). Your Master List of Low-Hanging Marketing Fruit  (HubSpot). News & Notes

How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]

Fearless Competitor

Mashable did a great post on how Ford is using social media. I’m a big fan of Scott Monty and he’s featured in this video. I’m also a big believer in the power of story-telling in B2B demand generation. Social media is a key element of the strategy for a lead generation company like Find New Customers. If you are a BtoB seller interested in results using social media, come listen to me, Jeff Ogden , President of Find New Customers , deliver the keynote talk at the BMA-NJ Social Media Symposium on April 10th. How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO].

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.