Tue.Apr 19, 2016

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What to Do in Your First 30 Days as a Content Marketing Manager

Marketing Insider Group

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say, […]. The post What to Do in Your First 30 Days as a Content Marketing Manager appeared first on Marketing Insider Group.

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It’s a Marathon, Not a Sprint

ANNUITAS

As a Boston marketer, I am slightly obsessed with the marathon. This year’s race was inspiring as always, full of iron-willed runners, supportive, cheering fans and lots of cowbells. If you ever get the chance to be in Boston for Patriot’s Day or Marathon Monday as it’s often called, do it. It’s a special day for sure. Yesterday’s event had me thinking about the phrase, “It’s a marathon, not a sprint” and what that means in B2B marketing because all too often, marketers and even executives think

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Hyperlocal Social Marketing And What It Means For Brands

Marketing Insider Group

First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has […].

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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Customer Service Arms Race

Contently

The other day I had several questions about Olark, a San Francisco-based software company. So I went to the company’s website to find answers. But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. Chat with us. Have a question about Olark?

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5 Moneyball Tips for Marketing and Sales to Win Big with Partners

Adobe Experience Cloud Blog

Author: Sam Harkness Want to close 20 consecutive quarters on plan? Any interest in a 63% win rate? Need another 1,000 registrants for your next webinar? If you haven’t seen Moneyball, you should. Based on Michael Lewis’s book on the Oakland A’s incredible 2002 season, Moneyball is the kind of movie you can watch 15 times, but then still get excited for when it pops up on Netflix.

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Finance Marketers Explain How to Capture a High-Value Audience

Contently

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 billion franchise that bumped the corporation’s first-quarter earnings 13 percent. The corporation, of course, is Walt Disney—and the story is Frozen.

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3 Simple Strategies for Establishing Brand Personality

Brandpoint

If your brand were a person, would it be more like Steve Jobs or Steven Tyler? If your brand were music, would it be classic or country? If your brand were a food, would it be closer to sushi or a cheeseburger? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible.

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Why Content Experiences Matter

SnapApp

Think about the last time you went shopping. Specifically, picture the store itself. Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions and surroundings impacted your purchase decisions. Hopefully, the store was organized so you could find exactly what you were looking for. Sales and other opportunities for saving were probably well-advertised.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. Accessibility. Let me explain. Our technology team at Skyword had a pressing deadline, and we were just getting to the point in time, like we do in many projects, where hectic bug fixing in our

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3 Ways You Can Go Green with JotForm

JotForm

In honor of Earth Day, we wanted to celebrate our amazing planet. From the highest snow-capped mountains, to the deepest darkest oceans, to the scorching deserts, to the greenest forests -- the Earth is our home. Here at JotForm, we’re doing our part to conserve our world by reducing the amo.

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3 Simple Strategies for Establishing Brand Personality

Brandpoint

If your brand were a person, would it be more like Steve Jobs or Steven Tyler? If your brand were music, would it be classic or country? If your brand were a food, would it be closer to sushi or a cheeseburger? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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KEO Marketing’s Sheila Kloefkorn Appointed Facilitator of Arizona Technology Council’s 2016 Marketer’s Network

KEO Marketing

Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . PHOENIX, April 19, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced CEO and president Sheila Kloefkorn was appointed the facilitator of the Arizona Technology Council’s 2016 Marketer’s Network.

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Millennials and B2B Purchasing

RDW Group

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. One sure way to engage these B2B decision makers is through (what else?

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The 5 C’s model of Acrolinx’s award-winning Stackie

chiefmartech

The following is a guest post by Steve Rotter , CMO of Acrolinx. Acrolinx was one of the five winners of the 2016 Stackies Awards at MarTech , and we invited them to share the rationale behind their marketing technology stack. The 2016 MarTech conference was truly amazing, and we were honored — and pleasantly surprised — to receive a Stackie award. With so many great technologies, and ways to represent how they fit together, we had to take a step back and ask a somewhat deep, philosophical quest

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The Top 3 Ways to Use User-Generated Content in Ecommerce

Hubspot

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of items without seeing them in person.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. Accessibility. Let me explain. Our technology team at Skyword had a pressing deadline, and we were just getting to the point in time, like we do in many projects, where hectic bug fixing in our

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How to Sell Your Ideas

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ideas don’t sell themselves -- no matter how good they are. If you want to create the kinds of creative and marketing campaigns you're always talking about with your colleagues -- you know, the ones that push the limits of your team, show off your skills, and provide those impressive results your clients want -- then you need to get better at convincing others of the value of your id

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Having Trouble Getting Traction With Your New Content Initiative?

DivvyHQ

Let’s set the stage. Three months ago, you launched a new content property. Your team has worked hard to hit deadlines and create some really good content that is making you look good. But your boss has asked for a report of the results… (Cue deflating balloon sound). Stop banging your head on your keyboard and remind yourself that you are fighting an uphill battle.

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Using Audience Data to Power Native Ads

Hubspot

Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. The bottom line for these trends is that consumers are extremely picky about their online experiences. Readers want and will always want great content, but they don’t ads to interrupt their browsing experiences.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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B-to-B Dream Team: Five Ideas You Can Steal Today for Your Next Brand Experience

The Freeman Company

Tips on innovation from the industry’s best and brightest, as curated by Event Marketer

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CIO views on digital transformation: meet the digital CIO

i-Scoop

A few years ago I attended an event, organized by our partner BT Global Services. When talking about digital transformation, back then a relatively new term, several CIOs reminded how they always had transformed, illustrating their statements with state-of-the-art projects across a broad range of business functions and processes. It needs to be said that […].

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SOCi allows me to load up on topical social content and then let go

Biznology

For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. Since I am sort of doing this as a hobby/experiment/proof of concept, I decided I needed to make this entire endeavour as simple and easy as possible.

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8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)

Hubspot

I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? When we make a mistake once, we usually don’t make it again. And the less time we have to spend correcting our mistakes, the more time we have to actually get things done. I've outlined a list of eight common mistakes that professional content writers sometimes make below.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”.

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Measuring Your Marketing ROI and Effectiveness

Hinge Marketing

Marketing ROI is an enigma for many professional services firms thanks. Most executives find it easier to locate a unicorn than determine their firm’s marketing ROI. Many opt for dated “best practices” that may inadvertently sink their overall marketing efforts. But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics.

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Safety First: The Basics of Website Security for Ecommerce Retailers

Hubspot

For ecommerce retailers, website security is the cornerstone of a successful online business. Why? It's simple: people only want to give their money and their business to companies and organizations that they can trust. If a retailer has an insecure website, then, all other marketing and inbound efforts simply won't bring results. Here, we run through some basic security practices that all ecommerce retailers should employ to make sure that their website is a secure, successful online destinatio